Are bullet points in an ad a good idea? Karen Hutton says yes but there are some points to watch. Ray Wood has a tip on social media and Michael Sheargold has some good reasons not to ignore buyers. Coach – Karen Hutton – Writing Killer...
Michael Sheargold continues to talk you through ‘upgrade week’ when we look at what happens when someone lists, Karen Hutton tells us how to build a better headline and Ray Wood looks at your email subject line. Coach – Karen Hutton – Writing Killer Copy Body Copy How...
Karen Hutton helps you write killer copy, Michael Sheargold talks us through ‘upgrade week’ and Ray Wood has a marketing tip. Coach – Karen Hutton – Writing Killer Copy The Headline Spotting a poor headline Creating a 'sticky' headline Relating it to the 'hero' shot Working Smarter – Michael Sheargold –...
Some of the models for staff in both sales and property management are pretty tough to manage. Here are some tips about how to manage them once you've got them in the business. Coach – Martyn Rogers – Recruiting with an ‘edge’. Different types of people need...
It's possible to model just about any role and provide a similar type of interview guide as well as a list of what this person should look like personality wise, so that you can get a good feel for the type of person you're looking...
It's no good getting somebody highly assertive and very decisive if they're not intelligent as well. What could be worse than a decisive person making poor quality decisions! The natural style of a successful real estate sales person lends them to be naturally abrasive and overly direct...
It's well-known the most people revert to their natural behaviour style when left unsupervised, real estate sales people are amongst the least supervised. Why spend extra effort trying to change somebody and train them to be different when you could find someone who fits from the...
Should members on an Advisory Board be paid? If so, how much? Payment acknowledges that you take their appointment seriously and puts an onus on them to take it seriously too – that is - preparation before meetings. Coach – John Knight – Setting up an Advisory...
With an Advisory Board, choosing the right people for you, your business and your problem is critical. Define your objectives first, identify the gaps in the existing resources available and then find those people that will fill the gaps. Coach – John Knight – Setting up an...
The objectives of the advisory board absolutely must be defined upfront. The roles within the advisory board are also very important. Appoint someone as the person to make sure the board discussions do not go off track and outside the defined objectives. Coach – John Knight – Setting...