{"id":9878,"date":"2017-07-25T03:00:47","date_gmt":"2017-07-24T17:00:47","guid":{"rendered":"https:\/\/reuncut.com.au\/?p=9878"},"modified":"2017-07-25T03:00:47","modified_gmt":"2017-07-24T17:00:47","slug":"12-real-estate-marketing-ideas","status":"publish","type":"post","link":"https:\/\/channels.realty.com.au\/realtyuncut\/12-real-estate-marketing-ideas\/","title":{"rendered":"12 REAL ESTATE MARKETING IDEAS"},"content":{"rendered":"

There are so many ways to market yourself as a real estate agent.\u00a0 So many in fact that many agents try bits of each and do none of them well.<\/p>\n

I am going to suggest some here and no doubt you will have others you will have seen in the past that you thought would be good for you.<\/p>\n

Make a list of the ones that resonate with you and will work well in your area, then choose one or two and do them well.<\/p>\n

You also need to do them for a while, not just a week to see if it works, because anything you do will take time.\u00a0 Look at the time you spend developing it as an investment.\u00a0 Do not expect quick results.<\/p>\n

Here are a few ideas to get you started:\u00a0<\/strong><\/p>\n

Develop a marketing campaign<\/strong><\/p>\n

Think long term.\u00a0\u00a0 Develop a campaign that will run for 12 months.\u00a0 The best way to do this is to set up a promotional calendar. A wall calendar on which you mark school holidays, public holidays, Easter, Christmas, the start of all the seasons, local fetes etc.\u00a0 It becomes the event calendar that will open opportunities for you to run and\/or sponsor events, have themed campaigns around your listing, open home and buyer activities.\u00a0 Don\u2019t forget to include buyer and seller info nights.<\/p>\n

Remember, while you can\u2019t do everything, you should certainly know what is happening in your patch so you can use that information in your blog and on your website.<\/p>\n

Develop a farm area<\/strong><\/p>\n

There are some thoughts that say a farm area should be no more that 200 houses but I prefer to say that you should know the numbers in your area before you decide on how many properties should be in your patch.\u00a0 If people in your area sell every 10 years then, in a patch of 200, there should be a total of 20 sales every year.\u00a0 If they turn over say every 5 years, then it will mean an average of 40 sales a year.\u00a0 Unless you can achieve a very high market share, you will not be able to make a living at that level.\u00a0 You do the sums and decide.\u00a0 Then focus on that area.\u00a0 They need to know you so well that you will ALWAYS be called in.<\/p>\n

\"lead-generation-cost\"<\/a>Lead generation<\/strong><\/p>\n

Get the pipeline going.\u00a0 Leverage off every listing so that you get 2, 3, 4 or more extra listings off the back of your existing listings.\u00a0 Success breeds success.\u00a0 Here is a great way to do it \u2013 use\u00a0Secret Listing<\/a>.<\/p>\n

Listings that sell<\/strong><\/p>\n

Not every listing is a good listing.\u00a0 When you list a property, you should be grading it as A, B or C.<\/p>\n

A Grade<\/u><\/strong><\/p>\n