{"id":9445,"date":"2017-04-11T07:00:38","date_gmt":"2017-04-10T21:00:38","guid":{"rendered":"https:\/\/reuncut.com.au\/?p=9445"},"modified":"2017-04-11T07:00:38","modified_gmt":"2017-04-10T21:00:38","slug":"big-data-helps-agents-win-more-listings-kylie-davis","status":"publish","type":"post","link":"https:\/\/channels.realty.com.au\/realtyuncut\/big-data-helps-agents-win-more-listings-kylie-davis\/","title":{"rendered":"Big data helps agents win more listings – Kylie Davis"},"content":{"rendered":"

Big data is dramatically changing the effectiveness of cold calling by real estate agents by identifying those property owners who are most likely to list their homes.<\/p>\n

A new product called SmartList combines the best in property data from CoreLogic with Australia\u2019s best consumer behaviour insights data from Quantium. It identifies the insights and behaviours that signal that a property owner is likely to want to sell in the near future.<\/p>\n

The end result is a list of properties and contact details of owners that are up to five times more likely to list their property within the next three months than just randomly cold calling, or dropping brochures into every letterbox within a street.<\/p>\n

 <\/p>\n

\u201cSmartList is not a magic bullet, but it\u2019s a great example of how big data analytics can help real estate agents,\u201d says CoreLogic\u2019s head of property services marketing, Kylie Davis.<\/p>\n

\"data-2\"<\/a>\u201cTo gain maximum benefit from SmartList, <\/em><\/strong>sales teams need to maintain a rigorous commitment to cold calling and be great at establishing a rapport with potential clients.\u201d<\/p>\n

SmartList is purchased at a postcode level with each data set available exclusively to one agency per postcode.<\/p>\n

Doug Driscoll, the CEO of Starr Partners, a boutique agency in western Sydney, said his team had successfully used SmartList to boost their listings in a tight market.<\/p>\n

\u201cSmartList is a great tool, delivering a list of addresses that allows us to quickly reach out to potential new clients, saving us time and allowing us to be more targeted in our prospecting,\u201d Doug said.<\/p>\n

\u201cWith SmartList, we know the people on the list have a high rate to sell within a short time frame. This gives my agents a greater sense of urgency and, in part, a greater sense of confidence as well. Rather than having what I call \u2018spray and pray\u2019 approach, it is more \u2018lady-like\u2019 and they know they\u2019re probably going to get more of a yes than no response.\u201d<\/p>\n

When using SmartList<\/em><\/strong>, Kylie says it\u2019s important to have someone who knows how to ingest potential listings and merge them into your own CRM. \u201cThis will allow agents to see relationships already exist and when overlaps occur.\u201d<\/p>\n

\u201cA combination of great insights into who to target, combined with good processes and relationship building, and great insights is what SmartList<\/em><\/strong> is all about,\u201d Kylie said.<\/p>\n

\u201cIt can help you direct your energy in a way that delivers the most success And this in turn saves you significant money, time and energy while getting you better results than before. What\u2019s not to love about big data?\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Big data is dramatically changing the effectiveness of cold calling by real estate agents by identifying those property owners who are most likely to list their homes. A new product called SmartList combines the best in property data from CoreLogic with Australia\u2019s best consumer behaviour…<\/p>\n","protected":false},"author":176692471,"featured_media":9461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[141],"tags":[],"class_list":["post-9445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"yoast_head":"\nBig data helps agents win more listings - Kylie Davis - Realty UNCUT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/channels.realty.com.au\/realtyuncut\/big-data-helps-agents-win-more-listings-kylie-davis\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big data helps agents win more listings - Kylie Davis - Realty UNCUT\" \/>\n<meta property=\"og:description\" content=\"Big data is dramatically changing the effectiveness of cold calling by real estate agents by identifying those property owners who are most likely to list their homes. A new product called SmartList combines the best in property data from CoreLogic with Australia\u2019s best consumer behaviour...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/channels.realty.com.au\/realtyuncut\/big-data-helps-agents-win-more-listings-kylie-davis\/\" \/>\n<meta property=\"og:site_name\" content=\"Realty UNCUT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/realtyuncut\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-10T21:00:38+00:00\" \/>\n<meta name=\"author\" content=\"rolanrush\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"rolanrush\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/big-data-helps-agents-win-more-listings-kylie-davis\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/big-data-helps-agents-win-more-listings-kylie-davis\\\/\"},\"author\":{\"name\":\"rolanrush\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#\\\/schema\\\/person\\\/384a57ac9e52cb9bf19896cb15eaa52d\"},\"headline\":\"Big data helps agents win more listings – Kylie Davis\",\"datePublished\":\"2017-04-10T21:00:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/big-data-helps-agents-win-more-listings-kylie-davis\\\/\"},\"wordCount\":443,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/big-data-helps-agents-win-more-listings-kylie-davis\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Blogs\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/big-data-helps-agents-win-more-listings-kylie-davis\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/big-data-helps-agents-win-more-listings-kylie-davis\\\/\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/big-data-helps-agents-win-more-listings-kylie-davis\\\/\",\"name\":\"Big data helps agents win more listings - Kylie Davis - Realty UNCUT\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/big-data-helps-agents-win-more-listings-kylie-davis\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/big-data-helps-agents-win-more-listings-kylie-davis\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2017-04-10T21:00:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/big-data-helps-agents-win-more-listings-kylie-davis\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/big-data-helps-agents-win-more-listings-kylie-davis\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/big-data-helps-agents-win-more-listings-kylie-davis\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/big-data-helps-agents-win-more-listings-kylie-davis\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Big data helps agents win more listings – Kylie Davis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#website\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/\",\"name\":\"Realty UNCUT\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#organization\",\"name\":\"Realty UNCUT\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/RealtyUNCUT-channels-logo.png\",\"contentUrl\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/RealtyUNCUT-channels-logo.png\",\"width\":1450,\"height\":761,\"caption\":\"Realty UNCUT\"},\"image\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/realtyuncut\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#\\\/schema\\\/person\\\/384a57ac9e52cb9bf19896cb15eaa52d\",\"name\":\"rolanrush\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/86544778804295a7fa45cbde097dc3a58a45ba6ed28859f17059ca74c38723d2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/86544778804295a7fa45cbde097dc3a58a45ba6ed28859f17059ca74c38723d2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/86544778804295a7fa45cbde097dc3a58a45ba6ed28859f17059ca74c38723d2?s=96&d=mm&r=g\",\"caption\":\"rolanrush\"},\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/author\\\/rolanrush\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Big data helps agents win more listings - Kylie Davis - Realty UNCUT","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/channels.realty.com.au\/realtyuncut\/big-data-helps-agents-win-more-listings-kylie-davis\/","og_locale":"en_GB","og_type":"article","og_title":"Big data helps agents win more listings - Kylie Davis - Realty UNCUT","og_description":"Big data is dramatically changing the effectiveness of cold calling by real estate agents by identifying those property owners who are most likely to list their homes. A new product called SmartList combines the best in property data from CoreLogic with Australia\u2019s best consumer behaviour...","og_url":"https:\/\/channels.realty.com.au\/realtyuncut\/big-data-helps-agents-win-more-listings-kylie-davis\/","og_site_name":"Realty UNCUT","article_publisher":"https:\/\/www.facebook.com\/realtyuncut\/","article_published_time":"2017-04-10T21:00:38+00:00","author":"rolanrush","twitter_card":"summary_large_image","twitter_misc":{"Written by":"rolanrush","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/big-data-helps-agents-win-more-listings-kylie-davis\/#article","isPartOf":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/big-data-helps-agents-win-more-listings-kylie-davis\/"},"author":{"name":"rolanrush","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#\/schema\/person\/384a57ac9e52cb9bf19896cb15eaa52d"},"headline":"Big data helps agents win more listings – Kylie Davis","datePublished":"2017-04-10T21:00:38+00:00","mainEntityOfPage":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/big-data-helps-agents-win-more-listings-kylie-davis\/"},"wordCount":443,"commentCount":0,"publisher":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#organization"},"image":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/big-data-helps-agents-win-more-listings-kylie-davis\/#primaryimage"},"thumbnailUrl":"","articleSection":["Blogs"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/channels.realty.com.au\/realtyuncut\/big-data-helps-agents-win-more-listings-kylie-davis\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/big-data-helps-agents-win-more-listings-kylie-davis\/","url":"https:\/\/channels.realty.com.au\/realtyuncut\/big-data-helps-agents-win-more-listings-kylie-davis\/","name":"Big data helps agents win more listings - Kylie Davis - Realty UNCUT","isPartOf":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#website"},"primaryImageOfPage":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/big-data-helps-agents-win-more-listings-kylie-davis\/#primaryimage"},"image":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/big-data-helps-agents-win-more-listings-kylie-davis\/#primaryimage"},"thumbnailUrl":"","datePublished":"2017-04-10T21:00:38+00:00","breadcrumb":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/big-data-helps-agents-win-more-listings-kylie-davis\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/channels.realty.com.au\/realtyuncut\/big-data-helps-agents-win-more-listings-kylie-davis\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/big-data-helps-agents-win-more-listings-kylie-davis\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/big-data-helps-agents-win-more-listings-kylie-davis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/channels.realty.com.au\/realtyuncut\/"},{"@type":"ListItem","position":2,"name":"Big data helps agents win more listings – Kylie Davis"}]},{"@type":"WebSite","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#website","url":"https:\/\/channels.realty.com.au\/realtyuncut\/","name":"Realty UNCUT","description":"","publisher":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/channels.realty.com.au\/realtyuncut\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#organization","name":"Realty UNCUT","url":"https:\/\/channels.realty.com.au\/realtyuncut\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#\/schema\/logo\/image\/","url":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2021\/05\/RealtyUNCUT-channels-logo.png","contentUrl":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2021\/05\/RealtyUNCUT-channels-logo.png","width":1450,"height":761,"caption":"Realty UNCUT"},"image":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/realtyuncut\/"]},{"@type":"Person","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#\/schema\/person\/384a57ac9e52cb9bf19896cb15eaa52d","name":"rolanrush","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/86544778804295a7fa45cbde097dc3a58a45ba6ed28859f17059ca74c38723d2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/86544778804295a7fa45cbde097dc3a58a45ba6ed28859f17059ca74c38723d2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/86544778804295a7fa45cbde097dc3a58a45ba6ed28859f17059ca74c38723d2?s=96&d=mm&r=g","caption":"rolanrush"},"url":"https:\/\/channels.realty.com.au\/realtyuncut\/author\/rolanrush\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/posts\/9445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/users\/176692471"}],"replies":[{"embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/comments?post=9445"}],"version-history":[{"count":0,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/posts\/9445\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/media?parent=9445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/categories?post=9445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/tags?post=9445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}