{"id":7830,"date":"2015-12-17T01:00:35","date_gmt":"2015-12-16T15:00:35","guid":{"rendered":"https:\/\/reuncut.com.au\/?p=7830"},"modified":"2015-12-17T01:00:35","modified_gmt":"2015-12-16T15:00:35","slug":"critical-to-great-leadership-killer-copy-tips","status":"publish","type":"post","link":"https:\/\/channels.realty.com.au\/realtyuncut\/critical-to-great-leadership-killer-copy-tips\/","title":{"rendered":"Critical to great leadership + Killer copy tips"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Two critical elements to the success formula are training and support. While they go hand in hand, Tim Eaton points out that they don\u2019t always happen. Karen Hutton\u2019s piece toady deals with the \u2018image\u2019 you create with your advertising copy.<\/p>\n<p><b>Coach \u2013 <a href=\"https:\/\/mojorealestate.com.au\" target=\"_blank\" rel=\"noopener noreferrer\">Tim Eaton<\/a> \u2013 Formula for success<\/b><\/p>\n<ul>\n<li>Ongoing training<\/li>\n<li>Don\u2019t forget support<\/li>\n<li>Nurture<\/li>\n<\/ul>\n<p><b>Working Smarter \u2013 <a href=\"https:\/\/karenhutton.com.au\" target=\"_blank\" rel=\"noopener noreferrer\">Karen Hutton<\/a> \u2013 Ads that get action<\/b><\/p>\n<ul>\n<li>Bottom Line people<\/li>\n<li>Create an image<\/li>\n<li>Use benefits and imagination<\/li>\n<\/ul>\n<p><b>Skill<\/b> \u2013 Mark Frater builds on what top performers are doing now to make a big success of 2016. He says \u2019don\u2019t kid yourself about how well you are going\u2019.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Two critical elements to the success formula are training and support. While they go hand in hand, Tim Eaton points out that they don\u2019t always happen. Karen Hutton\u2019s piece toady deals with the \u2018image\u2019 you create with your advertising copy. Coach \u2013 Tim Eaton&#8230;<\/p>\n","protected":false},"author":176692471,"featured_media":7821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[166,167,170,171,174,158,161],"tags":[],"class_list":["post-7830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finding-sellers","category-getting-more-listings","category-negotiation-skills","category-personal-and-business-development","category-real-estate-marketing","category-time-management","category-working-with-real-estate-buyers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Critical to great leadership + Killer copy tips - Realty UNCUT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/channels.realty.com.au\/realtyuncut\/critical-to-great-leadership-killer-copy-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Critical to great leadership + Killer copy tips - Realty UNCUT\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Two critical elements to the success formula are training and support. While they go hand in hand, Tim Eaton points out that they don\u2019t always happen. Karen Hutton\u2019s piece toady deals with the \u2018image\u2019 you create with your advertising copy. Coach \u2013 Tim Eaton...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/channels.realty.com.au\/realtyuncut\/critical-to-great-leadership-killer-copy-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Realty UNCUT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/realtyuncut\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-16T15:00:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2015\/12\/Frame-for-guest-pics_Week_341.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"361\" \/>\n\t<meta property=\"og:image:height\" content=\"208\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"rolanrush\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"rolanrush\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/critical-to-great-leadership-killer-copy-tips\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/critical-to-great-leadership-killer-copy-tips\\\/\"},\"author\":{\"name\":\"rolanrush\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#\\\/schema\\\/person\\\/384a57ac9e52cb9bf19896cb15eaa52d\"},\"headline\":\"Critical to great leadership + Killer copy tips\",\"datePublished\":\"2015-12-16T15:00:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/critical-to-great-leadership-killer-copy-tips\\\/\"},\"wordCount\":110,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/critical-to-great-leadership-killer-copy-tips\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2015\\\/12\\\/Frame-for-guest-pics_Week_341.jpg\",\"articleSection\":[\"Finding sellers\",\"Getting more listings\",\"Negotiation skills\",\"Personal and business development\",\"Real Estate marketing\",\"Time Management\",\"Working with buyers\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/critical-to-great-leadership-killer-copy-tips\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/critical-to-great-leadership-killer-copy-tips\\\/\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/critical-to-great-leadership-killer-copy-tips\\\/\",\"name\":\"Critical to great leadership + Killer copy tips - Realty UNCUT\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/critical-to-great-leadership-killer-copy-tips\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/critical-to-great-leadership-killer-copy-tips\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2015\\\/12\\\/Frame-for-guest-pics_Week_341.jpg\",\"datePublished\":\"2015-12-16T15:00:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/critical-to-great-leadership-killer-copy-tips\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/critical-to-great-leadership-killer-copy-tips\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/critical-to-great-leadership-killer-copy-tips\\\/#primaryimage\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2015\\\/12\\\/Frame-for-guest-pics_Week_341.jpg\",\"contentUrl\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2015\\\/12\\\/Frame-for-guest-pics_Week_341.jpg\",\"width\":361,\"height\":208},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/critical-to-great-leadership-killer-copy-tips\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Critical to great leadership + Killer copy tips\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#website\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/\",\"name\":\"Realty UNCUT\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#organization\",\"name\":\"Realty UNCUT\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/RealtyUNCUT-channels-logo.png\",\"contentUrl\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/RealtyUNCUT-channels-logo.png\",\"width\":1450,\"height\":761,\"caption\":\"Realty UNCUT\"},\"image\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/realtyuncut\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#\\\/schema\\\/person\\\/384a57ac9e52cb9bf19896cb15eaa52d\",\"name\":\"rolanrush\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/86544778804295a7fa45cbde097dc3a58a45ba6ed28859f17059ca74c38723d2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/86544778804295a7fa45cbde097dc3a58a45ba6ed28859f17059ca74c38723d2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/86544778804295a7fa45cbde097dc3a58a45ba6ed28859f17059ca74c38723d2?s=96&d=mm&r=g\",\"caption\":\"rolanrush\"},\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/author\\\/rolanrush\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Critical to great leadership + Killer copy tips - Realty UNCUT","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/channels.realty.com.au\/realtyuncut\/critical-to-great-leadership-killer-copy-tips\/","og_locale":"en_GB","og_type":"article","og_title":"Critical to great leadership + Killer copy tips - Realty UNCUT","og_description":"&nbsp; Two critical elements to the success formula are training and support. While they go hand in hand, Tim Eaton points out that they don\u2019t always happen. Karen Hutton\u2019s piece toady deals with the \u2018image\u2019 you create with your advertising copy. Coach \u2013 Tim Eaton...","og_url":"https:\/\/channels.realty.com.au\/realtyuncut\/critical-to-great-leadership-killer-copy-tips\/","og_site_name":"Realty UNCUT","article_publisher":"https:\/\/www.facebook.com\/realtyuncut\/","article_published_time":"2015-12-16T15:00:35+00:00","og_image":[{"width":361,"height":208,"url":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2015\/12\/Frame-for-guest-pics_Week_341.jpg","type":"image\/jpeg"}],"author":"rolanrush","twitter_card":"summary_large_image","twitter_misc":{"Written by":"rolanrush","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/critical-to-great-leadership-killer-copy-tips\/#article","isPartOf":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/critical-to-great-leadership-killer-copy-tips\/"},"author":{"name":"rolanrush","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#\/schema\/person\/384a57ac9e52cb9bf19896cb15eaa52d"},"headline":"Critical to great leadership + Killer copy tips","datePublished":"2015-12-16T15:00:35+00:00","mainEntityOfPage":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/critical-to-great-leadership-killer-copy-tips\/"},"wordCount":110,"commentCount":0,"publisher":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#organization"},"image":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/critical-to-great-leadership-killer-copy-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2015\/12\/Frame-for-guest-pics_Week_341.jpg","articleSection":["Finding sellers","Getting more listings","Negotiation skills","Personal and business development","Real Estate marketing","Time Management","Working with buyers"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/channels.realty.com.au\/realtyuncut\/critical-to-great-leadership-killer-copy-tips\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/critical-to-great-leadership-killer-copy-tips\/","url":"https:\/\/channels.realty.com.au\/realtyuncut\/critical-to-great-leadership-killer-copy-tips\/","name":"Critical to great leadership + Killer copy tips - Realty UNCUT","isPartOf":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#website"},"primaryImageOfPage":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/critical-to-great-leadership-killer-copy-tips\/#primaryimage"},"image":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/critical-to-great-leadership-killer-copy-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2015\/12\/Frame-for-guest-pics_Week_341.jpg","datePublished":"2015-12-16T15:00:35+00:00","breadcrumb":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/critical-to-great-leadership-killer-copy-tips\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/channels.realty.com.au\/realtyuncut\/critical-to-great-leadership-killer-copy-tips\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/critical-to-great-leadership-killer-copy-tips\/#primaryimage","url":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2015\/12\/Frame-for-guest-pics_Week_341.jpg","contentUrl":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2015\/12\/Frame-for-guest-pics_Week_341.jpg","width":361,"height":208},{"@type":"BreadcrumbList","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/critical-to-great-leadership-killer-copy-tips\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/channels.realty.com.au\/realtyuncut\/"},{"@type":"ListItem","position":2,"name":"Critical to great leadership + Killer copy tips"}]},{"@type":"WebSite","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#website","url":"https:\/\/channels.realty.com.au\/realtyuncut\/","name":"Realty UNCUT","description":"","publisher":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/channels.realty.com.au\/realtyuncut\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#organization","name":"Realty UNCUT","url":"https:\/\/channels.realty.com.au\/realtyuncut\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#\/schema\/logo\/image\/","url":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2021\/05\/RealtyUNCUT-channels-logo.png","contentUrl":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2021\/05\/RealtyUNCUT-channels-logo.png","width":1450,"height":761,"caption":"Realty UNCUT"},"image":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/realtyuncut\/"]},{"@type":"Person","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#\/schema\/person\/384a57ac9e52cb9bf19896cb15eaa52d","name":"rolanrush","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/86544778804295a7fa45cbde097dc3a58a45ba6ed28859f17059ca74c38723d2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/86544778804295a7fa45cbde097dc3a58a45ba6ed28859f17059ca74c38723d2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/86544778804295a7fa45cbde097dc3a58a45ba6ed28859f17059ca74c38723d2?s=96&d=mm&r=g","caption":"rolanrush"},"url":"https:\/\/channels.realty.com.au\/realtyuncut\/author\/rolanrush\/"}]}},"jetpack_featured_media_url":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2015\/12\/Frame-for-guest-pics_Week_341.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/posts\/7830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/users\/176692471"}],"replies":[{"embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/comments?post=7830"}],"version-history":[{"count":0,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/posts\/7830\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/media\/7821"}],"wp:attachment":[{"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/media?parent=7830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/categories?post=7830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/tags?post=7830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}