{"id":7633,"date":"2015-11-06T01:00:05","date_gmt":"2015-11-05T15:00:05","guid":{"rendered":"https:\/\/reuncut.com.au\/?p=7633"},"modified":"2015-11-06T01:00:05","modified_gmt":"2015-11-05T15:00:05","slug":"brand-reputation-pod-vs-pop-marketing-should-not-be-bragging","status":"publish","type":"post","link":"https:\/\/channels.realty.com.au\/realtyuncut\/brand-reputation-pod-vs-pop-marketing-should-not-be-bragging\/","title":{"rendered":"Brand reputation | POD vs POP | Marketing should not be bragging"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p style=\"color: #505050\">What is your point of difference? There is a difference between a point of difference and doing the same as everyone else. Hear what Darren Saunderson says about that today. David Hickey returns today also with more on brand reputation and customer engagement.<\/p>\n<p style=\"color: #505050\"><strong>Coach \u2013 <a href=\"https:\/\/www.listingadvantage.com.au\" target=\"_blank\" rel=\"noopener noreferrer\">Darren Saunderson<\/a> \u2013 List and last<\/strong><\/p>\n<p style=\"color: #505050\">\u00a0\u00a0 \u00a0\u2022\u00a0\u00a0 \u00a0Differentiate<\/p>\n<p style=\"color: #505050\">\u00a0\u00a0 \u00a0\u2022\u00a0\u00a0 \u00a0Pod vs pop<\/p>\n<p style=\"color: #505050\">\u00a0\u00a0 \u00a0\u2022\u00a0\u00a0 \u00a0Draw examples<\/p>\n<p style=\"color: #505050\">\u00a0\u00a0 \u00a0\u2022\u00a0\u00a0 \u00a0Video testimonials highlighting your pods &amp; or overcoming any concerns competition could raise<\/p>\n<p style=\"color: #505050\">\u00a0\u00a0 \u00a0\u2022\u00a0\u00a0 \u00a0Have clear, simple points i.e. Auction\/ OFI Strategy \/ Price Maximisation Strategy<\/p>\n<p style=\"color: #505050\"><strong>Working Smarter \u2013 <a href=\"https:\/\/www.meltwater.com\" target=\"_blank\" rel=\"noopener noreferrer\">David Hickey<\/a> \u2013 Build a business on social<\/strong><\/p>\n<p style=\"color: #505050\">\u00a0\u00a0 \u00a0\u2022\u00a0\u00a0 \u00a0Growing importance of social to brand reputation and customer engagement<\/p>\n<p style=\"color: #505050\"><strong>Friday Comment\u00a0<\/strong>\u2013 Here is how to get people to buy into what you are selling \u2013 YOU.\u00a0 We tell you how to set the expectations.\u00a0 Marketing is not bragging, so how do you build buzz without over promising?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; What is your point of difference? There is a difference between a point of difference and doing the same as everyone else. Hear what Darren Saunderson says about that today. David Hickey returns today also with more on brand reputation and customer engagement. Coach&#8230;<\/p>\n","protected":false},"author":176692471,"featured_media":7617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[166,167,170,171,174,158,161],"tags":[],"class_list":["post-7633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finding-sellers","category-getting-more-listings","category-negotiation-skills","category-personal-and-business-development","category-real-estate-marketing","category-time-management","category-working-with-real-estate-buyers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand reputation | POD vs POP | Marketing should not be bragging - Realty UNCUT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/channels.realty.com.au\/realtyuncut\/brand-reputation-pod-vs-pop-marketing-should-not-be-bragging\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand reputation | POD vs POP | Marketing should not be bragging - Realty UNCUT\" \/>\n<meta property=\"og:description\" content=\"&nbsp; What is your point of difference? 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