{"id":7622,"date":"2015-11-03T01:00:58","date_gmt":"2015-11-02T15:00:58","guid":{"rendered":"https:\/\/reuncut.com.au\/?p=7622"},"modified":"2015-11-03T01:00:58","modified_gmt":"2015-11-02T15:00:58","slug":"measuring-advertising-effectiveness-social-and-your-brand-focus-on-the-person-not-the-property","status":"publish","type":"post","link":"https:\/\/channels.realty.com.au\/realtyuncut\/measuring-advertising-effectiveness-social-and-your-brand-focus-on-the-person-not-the-property\/","title":{"rendered":"Measuring advertising effectiveness | Social and your brand | Focus on the person not the property"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p style=\"color: #505050\">Today with Darren Saunderson there\u2019s a great lesson for us that will help secure more listings by understanding that\u00a0 you need to focus on the person and not the property.<\/p>\n<p>Today we look at the growing importance of social to brand with David Hickey.<\/p>\n<p style=\"color: #505050\"><strong>Coach \u2013 <a href=\"https:\/\/www.listingadvantage.com.au\" target=\"_blank\" rel=\"noopener noreferrer\">Darren Saunderson<\/a> \u2013 List and last<\/strong><\/p>\n<p style=\"color: #505050\">\u00a0\u00a0 \u00a0\u2022\u00a0\u00a0 \u00a0Pre call &amp; Pre list<\/p>\n<p style=\"color: #505050\">\u00a0\u00a0 \u00a0\u2022\u00a0\u00a0 \u00a0Focus on learning about the prospect and their situation not the property<\/p>\n<p style=\"color: #505050\">\u00a0\u00a0 \u00a0\u2022\u00a0\u00a0 \u00a0Their why &amp; what is motivating them to sell<\/p>\n<p style=\"color: #505050\">\u00a0\u00a0 \u00a0\u2022\u00a0\u00a0 \u00a0Any allegiances with other agents<\/p>\n<p style=\"color: #505050\">\u00a0\u00a0 \u00a0\u2022\u00a0\u00a0 \u00a0Prospects are not interested in what you do, they are interested in what you can do for them<\/p>\n<p style=\"color: #505050\">\u00a0\u00a0 \u00a0\u2022\u00a0\u00a0 \u00a0Avoid sending info that just talks about you and the company<\/p>\n<p style=\"color: #505050\"><strong>Working Smarter \u2013 <a href=\"https:\/\/www.meltwater.com\" target=\"_blank\" rel=\"noopener noreferrer\">David Hickey<\/a> \u2013 Build a business on social<\/strong><\/p>\n<p style=\"color: #505050\">\u00a0\u00a0 \u00a0\u2022\u00a0\u00a0 \u00a0The growing importance of social to brand reputation and customer engagement<\/p>\n<p style=\"color: #505050\"><strong>Property Management\u00a0<\/strong>\u2013 If you knew what type of advertising works for you &#8211; you would be worth a fortune.\u00a0 Chris Rolls gives us a tip today about how to measure the effectiveness of your marketing.\u00a0 That will help!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Today with Darren Saunderson there\u2019s a great lesson for us that will help secure more listings by understanding that\u00a0 you need to focus on the person and not the property. Today we look at the growing importance of social to brand with David Hickey&#8230;.<\/p>\n","protected":false},"author":176692471,"featured_media":7617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[168,172,173,149,152,156,158],"tags":[],"class_list":["post-7622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growing-a-rent-roll","category-personal-and-business-marketing","category-productivity","category-property-management","category-staff-development-and-recruiting","category-systems-and-procedures","category-time-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Measuring advertising effectiveness | Social and your brand | Focus on the person not the property - Realty UNCUT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/channels.realty.com.au\/realtyuncut\/measuring-advertising-effectiveness-social-and-your-brand-focus-on-the-person-not-the-property\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Measuring advertising effectiveness | Social and your brand | Focus on the person not the property - Realty UNCUT\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Today with Darren Saunderson there\u2019s a great lesson for us that will help secure more listings by understanding that\u00a0 you need to focus on the person and not the property. 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