{"id":5893,"date":"2015-01-29T01:00:52","date_gmt":"2015-01-28T15:00:52","guid":{"rendered":"https:\/\/reuncut.com.au\/?p=5893"},"modified":"2015-01-29T01:00:52","modified_gmt":"2015-01-28T15:00:52","slug":"features-and-benefits-buyers-are-sellers-its-not-about-you","status":"publish","type":"post","link":"https:\/\/channels.realty.com.au\/realtyuncut\/features-and-benefits-buyers-are-sellers-its-not-about-you\/","title":{"rendered":"Features and benefits | Buyers are sellers | It\u2019s not about you"},"content":{"rendered":"<p>Are bullet points in an ad a good idea?\u00a0 Karen Hutton says yes but there are some points to watch. Ray Wood has a tip on social media and Michael Sheargold has some good reasons not to ignore buyers.<\/p>\n<p><strong>Coach \u2013 <a href=\"https:\/\/www.karenhutton.com.au\/\" target=\"_blank\" rel=\"noopener noreferrer\">Karen Hutton<\/a> \u2013 Writing Killer Copy<\/strong><\/p>\n<ul>\n<li>Bullet Points<\/li>\n<li>Incorporating benefits<\/li>\n<li>Not just features<\/li>\n<\/ul>\n<p><strong>Working Smarter \u2013 <a href=\"https:\/\/www.michaelsheargold.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Michael Sheargold<\/a> \u2013 This is UPGRADE Week<\/strong><\/p>\n<ul>\n<li>Buyer management<\/li>\n<li>2 in 10 buyers are sellers<\/li>\n<li>3 strategies<\/li>\n<li>Preparation not in isolation \u2013 it\u2019s in competition<\/li>\n<\/ul>\n<p><strong>Skill<\/strong> \u2013 Ray Wood on social media &#8211; Keep it about your community.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are bullet points in an ad a good idea?\u00a0 Karen Hutton says yes but there are some points to watch. Ray Wood has a tip on social media and Michael Sheargold has some good reasons not to ignore buyers. Coach \u2013 Karen Hutton \u2013 Writing&#8230;<\/p>\n","protected":false},"author":176692471,"featured_media":5901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[164,166,167,170,171,174,158,160,162,161],"tags":[],"class_list":["post-5893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-dummies-guide-to-social-media-in-real-estate","category-finding-sellers","category-getting-more-listings","category-negotiation-skills","category-personal-and-business-development","category-real-estate-marketing","category-time-management","category-whats-new-in-real-estate-technology","category-working-with-buyers","category-working-with-real-estate-buyers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Features and benefits | Buyers are sellers | It\u2019s not about you - Realty UNCUT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/channels.realty.com.au\/realtyuncut\/features-and-benefits-buyers-are-sellers-its-not-about-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Features and benefits | Buyers are sellers | It\u2019s not about you - Realty UNCUT\" \/>\n<meta property=\"og:description\" content=\"Are bullet points in an ad a good idea?\u00a0 Karen Hutton says yes but there are some points to watch. 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