{"id":5891,"date":"2015-01-28T01:00:47","date_gmt":"2015-01-27T15:00:47","guid":{"rendered":"https:\/\/reuncut.com.au\/?p=5891"},"modified":"2015-01-28T01:00:47","modified_gmt":"2015-01-27T15:00:47","slug":"build-on-the-headline-when-someone-lists-engaging-email-subjects","status":"publish","type":"post","link":"https:\/\/channels.realty.com.au\/realtyuncut\/build-on-the-headline-when-someone-lists-engaging-email-subjects\/","title":{"rendered":"Build on the headline | When someone lists | Engaging email subjects"},"content":{"rendered":"<p>Michael Sheargold continues to talk you through \u2018upgrade week\u2019 when we look at what happens when someone lists, Karen Hutton tells us how to build a better headline and Ray Wood looks at your email subject line.<\/p>\n<p><strong>Coach \u2013 <a href=\"https:\/\/www.karenhutton.com.au\/\" target=\"_blank\" rel=\"noopener noreferrer\">Karen Hutton<\/a> \u2013 Writing Killer Copy<\/strong><\/p>\n<ul>\n<li>Body Copy<\/li>\n<li>How to build on the headline and summary<\/li>\n<li>Entice and emotionally engage the reader<\/li>\n<\/ul>\n<p><strong>Working Smarter \u2013 <a href=\"https:\/\/www.michaelsheargold.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Michael Sheargold<\/a> \u2013 This is UPGRADE Week<\/strong><\/p>\n<ul>\n<li>Vendor management<\/li>\n<li>What happens when someone lists?<\/li>\n<li>The person who should never have to call you<\/li>\n<li>Switch from being an agent to being a seller<\/li>\n<\/ul>\n<p><strong>Skill<\/strong> \u2013 Keep your email subjects engaging. 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