{"id":14394,"date":"2021-09-27T11:34:38","date_gmt":"2021-09-27T01:34:38","guid":{"rendered":"https:\/\/channels.realty.com.au\/realtyuncut\/?p=14394"},"modified":"2021-10-05T19:16:07","modified_gmt":"2021-10-05T08:16:07","slug":"building-the-place-brand","status":"publish","type":"post","link":"https:\/\/channels.realty.com.au\/realtyuncut\/building-the-place-brand\/","title":{"rendered":"Building the Place brand"},"content":{"rendered":"\n<p>This week Sadhana catches up with Damian Hackett. Damien talks about the Place brand. He says it is more than just a logo. It should say everything about your business. Hear today how the Place team has developed the brand over the last 19 years. As the week progresses, Damian talks about the importance of innovation, finding their niche, diversification, and the disciplines to develop a successful business.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Host \u2013 Sadhana Smiles<\/strong><\/p>\n\n\n\n<p><strong>Guest \u2013 Damian Hackett \u2013 Place<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week Sadhana catches up with Damian Hackett. Damien talks about the Place brand. He says it is more than just a logo. It should say everything about your business. Hear today how the Place team has developed the brand over the last 19 years&#8230;.<\/p>\n","protected":false},"author":176692473,"featured_media":14442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[167,170,147,171,174,152,153,154,158,161],"tags":[],"class_list":["post-14394","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-getting-more-listings","category-negotiation-skills","category-one-on-ones-and-kpis","category-personal-and-business-development","category-real-estate-marketing","category-staff-development-and-recruiting","category-staff-recruiting","category-staff-training-and-motivation","category-time-management","category-working-with-real-estate-buyers","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Building the Place brand - Realty UNCUT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/channels.realty.com.au\/realtyuncut\/building-the-place-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building the Place brand - Realty UNCUT\" \/>\n<meta property=\"og:description\" content=\"This week Sadhana catches up with Damian Hackett. Damien talks about the Place brand. He says it is more than just a logo. It should say everything about your business. Hear today how the Place team has developed the brand over the last 19 years....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/channels.realty.com.au\/realtyuncut\/building-the-place-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Realty UNCUT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/realtyuncut\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-27T01:34:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-05T08:16:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2021\/09\/700x514.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"514\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin Turner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Turner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/building-the-place-brand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/building-the-place-brand\\\/\"},\"author\":{\"name\":\"Kevin Turner\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#\\\/schema\\\/person\\\/ae5a3b5e891767bd82ad3a068c514329\"},\"headline\":\"Building the Place brand\",\"datePublished\":\"2021-09-27T01:34:38+00:00\",\"dateModified\":\"2021-10-05T08:16:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/building-the-place-brand\\\/\"},\"wordCount\":78,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/building-the-place-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/09\\\/700x514.jpg\",\"articleSection\":[\"Getting more listings\",\"Negotiation skills\",\"One on ones and KPI's\",\"Personal and business development\",\"Real Estate marketing\",\"Staff development and recruiting\",\"Staff recruiting\",\"Staff training and motivation\",\"Time Management\",\"Working with buyers\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/building-the-place-brand\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/building-the-place-brand\\\/\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/building-the-place-brand\\\/\",\"name\":\"Building the Place brand - Realty UNCUT\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/building-the-place-brand\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/building-the-place-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/09\\\/700x514.jpg\",\"datePublished\":\"2021-09-27T01:34:38+00:00\",\"dateModified\":\"2021-10-05T08:16:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/building-the-place-brand\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/building-the-place-brand\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/building-the-place-brand\\\/#primaryimage\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/09\\\/700x514.jpg\",\"contentUrl\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/09\\\/700x514.jpg\",\"width\":700,\"height\":514},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/building-the-place-brand\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Building the Place brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#website\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/\",\"name\":\"Realty UNCUT\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#organization\",\"name\":\"Realty UNCUT\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/RealtyUNCUT-channels-logo.png\",\"contentUrl\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/RealtyUNCUT-channels-logo.png\",\"width\":1450,\"height\":761,\"caption\":\"Realty UNCUT\"},\"image\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/realtyuncut\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#\\\/schema\\\/person\\\/ae5a3b5e891767bd82ad3a068c514329\",\"name\":\"Kevin Turner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d2d83fe833d0cb22c11728d9aa25f73b319e658b72509553eff8680404d8bfa7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d2d83fe833d0cb22c11728d9aa25f73b319e658b72509553eff8680404d8bfa7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d2d83fe833d0cb22c11728d9aa25f73b319e658b72509553eff8680404d8bfa7?s=96&d=mm&r=g\",\"caption\":\"Kevin Turner\"},\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/author\\\/kevin-turner\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Building the Place brand - Realty UNCUT","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/channels.realty.com.au\/realtyuncut\/building-the-place-brand\/","og_locale":"en_GB","og_type":"article","og_title":"Building the Place brand - Realty UNCUT","og_description":"This week Sadhana catches up with Damian Hackett. Damien talks about the Place brand. He says it is more than just a logo. It should say everything about your business. Hear today how the Place team has developed the brand over the last 19 years....","og_url":"https:\/\/channels.realty.com.au\/realtyuncut\/building-the-place-brand\/","og_site_name":"Realty UNCUT","article_publisher":"https:\/\/www.facebook.com\/realtyuncut\/","article_published_time":"2021-09-27T01:34:38+00:00","article_modified_time":"2021-10-05T08:16:07+00:00","og_image":[{"width":700,"height":514,"url":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2021\/09\/700x514.jpg","type":"image\/jpeg"}],"author":"Kevin Turner","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kevin Turner","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/building-the-place-brand\/#article","isPartOf":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/building-the-place-brand\/"},"author":{"name":"Kevin Turner","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#\/schema\/person\/ae5a3b5e891767bd82ad3a068c514329"},"headline":"Building the Place brand","datePublished":"2021-09-27T01:34:38+00:00","dateModified":"2021-10-05T08:16:07+00:00","mainEntityOfPage":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/building-the-place-brand\/"},"wordCount":78,"commentCount":0,"publisher":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#organization"},"image":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/building-the-place-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2021\/09\/700x514.jpg","articleSection":["Getting more listings","Negotiation skills","One on ones and KPI's","Personal and business development","Real Estate marketing","Staff development and recruiting","Staff recruiting","Staff training and motivation","Time Management","Working with buyers"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/channels.realty.com.au\/realtyuncut\/building-the-place-brand\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/building-the-place-brand\/","url":"https:\/\/channels.realty.com.au\/realtyuncut\/building-the-place-brand\/","name":"Building the Place brand - Realty UNCUT","isPartOf":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#website"},"primaryImageOfPage":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/building-the-place-brand\/#primaryimage"},"image":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/building-the-place-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2021\/09\/700x514.jpg","datePublished":"2021-09-27T01:34:38+00:00","dateModified":"2021-10-05T08:16:07+00:00","breadcrumb":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/building-the-place-brand\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/channels.realty.com.au\/realtyuncut\/building-the-place-brand\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/building-the-place-brand\/#primaryimage","url":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2021\/09\/700x514.jpg","contentUrl":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2021\/09\/700x514.jpg","width":700,"height":514},{"@type":"BreadcrumbList","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/building-the-place-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/channels.realty.com.au\/realtyuncut\/"},{"@type":"ListItem","position":2,"name":"Building the Place brand"}]},{"@type":"WebSite","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#website","url":"https:\/\/channels.realty.com.au\/realtyuncut\/","name":"Realty UNCUT","description":"","publisher":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/channels.realty.com.au\/realtyuncut\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#organization","name":"Realty UNCUT","url":"https:\/\/channels.realty.com.au\/realtyuncut\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#\/schema\/logo\/image\/","url":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2021\/05\/RealtyUNCUT-channels-logo.png","contentUrl":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2021\/05\/RealtyUNCUT-channels-logo.png","width":1450,"height":761,"caption":"Realty UNCUT"},"image":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/realtyuncut\/"]},{"@type":"Person","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#\/schema\/person\/ae5a3b5e891767bd82ad3a068c514329","name":"Kevin Turner","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/d2d83fe833d0cb22c11728d9aa25f73b319e658b72509553eff8680404d8bfa7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d2d83fe833d0cb22c11728d9aa25f73b319e658b72509553eff8680404d8bfa7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d2d83fe833d0cb22c11728d9aa25f73b319e658b72509553eff8680404d8bfa7?s=96&d=mm&r=g","caption":"Kevin Turner"},"url":"https:\/\/channels.realty.com.au\/realtyuncut\/author\/kevin-turner\/"}]}},"jetpack_featured_media_url":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2021\/09\/700x514.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/posts\/14394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/users\/176692473"}],"replies":[{"embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/comments?post=14394"}],"version-history":[{"count":2,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/posts\/14394\/revisions"}],"predecessor-version":[{"id":14397,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/posts\/14394\/revisions\/14397"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/media\/14442"}],"wp:attachment":[{"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/media?parent=14394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/categories?post=14394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/tags?post=14394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}