{"id":13854,"date":"2021-05-14T03:00:00","date_gmt":"2021-05-13T17:00:00","guid":{"rendered":"https:\/\/channels.realty.com.au\/reuncut\/?p=13854"},"modified":"2021-05-06T19:12:15","modified_gmt":"2021-05-06T09:12:15","slug":"top-performer-dna-marketing","status":"publish","type":"post","link":"https:\/\/channels.realty.com.au\/realtyuncut\/top-performer-dna-marketing\/","title":{"rendered":"Top performer DNA &#8211; Marketing"},"content":{"rendered":"\n<p>One of the major keys to real estate success is marketing. Even though technology has made marketing more complex, the principles of marketing haven\u2019t changed. John McGrath explains the key principals behind good marketing of you, your brand and your properties.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Mentor \u2013&nbsp;<a href=\"https:\/\/arecconference.com.au\/\" target=\"_blank\" rel=\"noreferrer noopener\">John McGrath<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the major keys to real estate success is marketing. Even though technology has made marketing more complex, the principles of marketing haven\u2019t changed. John McGrath explains the key principals behind good marketing of you, your brand and your properties. Mentor \u2013&nbsp;John McGrath<\/p>\n","protected":false},"author":176692473,"featured_media":13856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[167,170,147,171,174,152,153,154,158,161],"tags":[],"class_list":["post-13854","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-getting-more-listings","category-negotiation-skills","category-one-on-ones-and-kpis","category-personal-and-business-development","category-real-estate-marketing","category-staff-development-and-recruiting","category-staff-recruiting","category-staff-training-and-motivation","category-time-management","category-working-with-real-estate-buyers","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top performer DNA - Marketing - Realty UNCUT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/channels.realty.com.au\/realtyuncut\/top-performer-dna-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top performer DNA - Marketing - Realty UNCUT\" \/>\n<meta property=\"og:description\" content=\"One of the major keys to real estate success is marketing. Even though technology has made marketing more complex, the principles of marketing haven\u2019t changed. John McGrath explains the key principals behind good marketing of you, your brand and your properties. Mentor \u2013&nbsp;John McGrath\" \/>\n<meta property=\"og:url\" content=\"https:\/\/channels.realty.com.au\/realtyuncut\/top-performer-dna-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Realty UNCUT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/realtyuncut\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-13T17:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2021\/05\/700x514-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"514\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin Turner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Turner\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/top-performer-dna-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/top-performer-dna-marketing\\\/\"},\"author\":{\"name\":\"Kevin Turner\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#\\\/schema\\\/person\\\/ae5a3b5e891767bd82ad3a068c514329\"},\"headline\":\"Top performer DNA &#8211; Marketing\",\"datePublished\":\"2021-05-13T17:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/top-performer-dna-marketing\\\/\"},\"wordCount\":51,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/top-performer-dna-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/700x514-5.jpg\",\"articleSection\":[\"Getting more listings\",\"Negotiation skills\",\"One on ones and KPI's\",\"Personal and business development\",\"Real Estate marketing\",\"Staff development and recruiting\",\"Staff recruiting\",\"Staff training and motivation\",\"Time Management\",\"Working with buyers\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/top-performer-dna-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/top-performer-dna-marketing\\\/\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/top-performer-dna-marketing\\\/\",\"name\":\"Top performer DNA - Marketing - Realty UNCUT\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/top-performer-dna-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/top-performer-dna-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/700x514-5.jpg\",\"datePublished\":\"2021-05-13T17:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/top-performer-dna-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/top-performer-dna-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/top-performer-dna-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/700x514-5.jpg\",\"contentUrl\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/700x514-5.jpg\",\"width\":700,\"height\":514},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/top-performer-dna-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Top performer DNA &#8211; Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#website\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/\",\"name\":\"Realty UNCUT\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#organization\",\"name\":\"Realty UNCUT\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/RealtyUNCUT-channels-logo.png\",\"contentUrl\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/RealtyUNCUT-channels-logo.png\",\"width\":1450,\"height\":761,\"caption\":\"Realty UNCUT\"},\"image\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/realtyuncut\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#\\\/schema\\\/person\\\/ae5a3b5e891767bd82ad3a068c514329\",\"name\":\"Kevin Turner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d2d83fe833d0cb22c11728d9aa25f73b319e658b72509553eff8680404d8bfa7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d2d83fe833d0cb22c11728d9aa25f73b319e658b72509553eff8680404d8bfa7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d2d83fe833d0cb22c11728d9aa25f73b319e658b72509553eff8680404d8bfa7?s=96&d=mm&r=g\",\"caption\":\"Kevin Turner\"},\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/author\\\/kevin-turner\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Top performer DNA - Marketing - Realty UNCUT","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/channels.realty.com.au\/realtyuncut\/top-performer-dna-marketing\/","og_locale":"en_GB","og_type":"article","og_title":"Top performer DNA - Marketing - Realty UNCUT","og_description":"One of the major keys to real estate success is marketing. Even though technology has made marketing more complex, the principles of marketing haven\u2019t changed. John McGrath explains the key principals behind good marketing of you, your brand and your properties. Mentor \u2013&nbsp;John McGrath","og_url":"https:\/\/channels.realty.com.au\/realtyuncut\/top-performer-dna-marketing\/","og_site_name":"Realty UNCUT","article_publisher":"https:\/\/www.facebook.com\/realtyuncut\/","article_published_time":"2021-05-13T17:00:00+00:00","og_image":[{"width":700,"height":514,"url":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2021\/05\/700x514-5.jpg","type":"image\/jpeg"}],"author":"Kevin Turner","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kevin Turner"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/top-performer-dna-marketing\/#article","isPartOf":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/top-performer-dna-marketing\/"},"author":{"name":"Kevin Turner","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#\/schema\/person\/ae5a3b5e891767bd82ad3a068c514329"},"headline":"Top performer DNA &#8211; Marketing","datePublished":"2021-05-13T17:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/top-performer-dna-marketing\/"},"wordCount":51,"commentCount":0,"publisher":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#organization"},"image":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/top-performer-dna-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2021\/05\/700x514-5.jpg","articleSection":["Getting more listings","Negotiation skills","One on ones and KPI's","Personal and business development","Real Estate marketing","Staff development and recruiting","Staff recruiting","Staff training and motivation","Time Management","Working with buyers"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/channels.realty.com.au\/realtyuncut\/top-performer-dna-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/top-performer-dna-marketing\/","url":"https:\/\/channels.realty.com.au\/realtyuncut\/top-performer-dna-marketing\/","name":"Top performer DNA - Marketing - Realty UNCUT","isPartOf":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#website"},"primaryImageOfPage":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/top-performer-dna-marketing\/#primaryimage"},"image":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/top-performer-dna-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2021\/05\/700x514-5.jpg","datePublished":"2021-05-13T17:00:00+00:00","breadcrumb":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/top-performer-dna-marketing\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/channels.realty.com.au\/realtyuncut\/top-performer-dna-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/top-performer-dna-marketing\/#primaryimage","url":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2021\/05\/700x514-5.jpg","contentUrl":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2021\/05\/700x514-5.jpg","width":700,"height":514},{"@type":"BreadcrumbList","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/top-performer-dna-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/channels.realty.com.au\/realtyuncut\/"},{"@type":"ListItem","position":2,"name":"Top performer DNA &#8211; Marketing"}]},{"@type":"WebSite","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#website","url":"https:\/\/channels.realty.com.au\/realtyuncut\/","name":"Realty UNCUT","description":"","publisher":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/channels.realty.com.au\/realtyuncut\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#organization","name":"Realty UNCUT","url":"https:\/\/channels.realty.com.au\/realtyuncut\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#\/schema\/logo\/image\/","url":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2021\/05\/RealtyUNCUT-channels-logo.png","contentUrl":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2021\/05\/RealtyUNCUT-channels-logo.png","width":1450,"height":761,"caption":"Realty UNCUT"},"image":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/realtyuncut\/"]},{"@type":"Person","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#\/schema\/person\/ae5a3b5e891767bd82ad3a068c514329","name":"Kevin Turner","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/d2d83fe833d0cb22c11728d9aa25f73b319e658b72509553eff8680404d8bfa7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d2d83fe833d0cb22c11728d9aa25f73b319e658b72509553eff8680404d8bfa7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d2d83fe833d0cb22c11728d9aa25f73b319e658b72509553eff8680404d8bfa7?s=96&d=mm&r=g","caption":"Kevin Turner"},"url":"https:\/\/channels.realty.com.au\/realtyuncut\/author\/kevin-turner\/"}]}},"jetpack_featured_media_url":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2021\/05\/700x514-5.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/posts\/13854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/users\/176692473"}],"replies":[{"embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/comments?post=13854"}],"version-history":[{"count":2,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/posts\/13854\/revisions"}],"predecessor-version":[{"id":13857,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/posts\/13854\/revisions\/13857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/media\/13856"}],"wp:attachment":[{"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/media?parent=13854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/categories?post=13854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/tags?post=13854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}