I have been working in the industry for quite a few decades.\u00a0 I look back now and I am so grateful that I started with George Hadgelias at Ray White Paddington because it was there that I learnt a lot about the importance of mindset and how that can and will have a dramatic impact on a person\u2019s success.<\/p>\n
A new person to real estate is a precious and valuable asset because they don\u2019t know what they don\u2019t know.\u00a0 That is a blessing!\u00a0 It is only over time that they get experience and can make decisions about what real buyers look like, how a motivated seller talks and what works and doesn\u2019t work in \u2018this market\u2019.\u00a0 \u00a0I am being facetious!<\/p>\n
When I started with George, it was a given in the office that selling by auction was the norm.\u00a0 I saw it working and I saw the impact it had on the agents income, the business and how George could so accurately predict the months results so far in advance because of the relatively high success rate of sale by auction.<\/p>\n
I attended the Ray White training that was heavily focused on auction.\u00a0 So yes I was fully immersed.\u00a0 \u00a0Despite that, it still was not easy to continually list auctions because there was a lot of resistance from the market which was fuelled by some negative input from agents who were not using auction as a method of sale and opposition from sellers to the concept of paying for marketing.\u00a0 The internet was about to hit but at that point the newspaper was king.<\/p>\n
As time went on \u2013 and I moved on \u2013 I joined the corporate team and saw everything so differently.\u00a0 Some agencies and agents did not have, what I call, an auction culture.\u00a0 \u00a0That is where I first started to hear \u2018auctions don\u2019t work here\u2019.<\/p>\n
First I tried to fight it by trying to convince the salespeople that it was a method of sale\u00a0 \u2013 just like multi-list, open listing, sole agency or tender.\u00a0 \u00a0That there is a process and if you follow the process you are more likely to achieve a sale because of the high success rate if you took into consideration the 3 stages.<\/p>\n
Through that experience I came to the realisation that it is not the auction that fails, it is not the market, the property or the seller.\u00a0 It is the agent, the agent\u2019s belief in the process, willingness to follow that process and the agents mindset.<\/p>\n
Here are 4 Real Estate Truths:<\/p>\n
\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Every seller wants top dollar<\/p>\n
\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Every buyer wants a bargain<\/p>\n
\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The only thing stopping a sale is the price<\/p>\n
\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 There is no ideal auction property or market<\/p>\n
A team member I had in one of our offices on the Northside some years ago once said \u2013 \u2018There is a buyer for every property, it just comes down to getting the price right\u201d.\u00a0 How you get there will be your decision!<\/p>\n
At the end of the day it will be the agent who determines if they will have an auction business or not.<\/p>\n","protected":false},"excerpt":{"rendered":"
I have been working in the industry for quite a few decades.\u00a0 I look back now and I am so grateful that I started with George Hadgelias at Ray White Paddington because it was there that I learnt a lot about the importance of mindset…<\/p>\n","protected":false},"author":176692471,"featured_media":14658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[141],"tags":[],"class_list":["post-13356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"yoast_head":"\n