{"id":11064,"date":"2018-08-31T01:00:03","date_gmt":"2018-08-30T15:00:03","guid":{"rendered":"https:\/\/reuncut.com.au\/?p=11064"},"modified":"2018-08-31T01:00:03","modified_gmt":"2018-08-30T15:00:03","slug":"the-big-bucks-are-what-is-needed-in-social","status":"publish","type":"post","link":"https:\/\/channels.realty.com.au\/realtyuncut\/the-big-bucks-are-what-is-needed-in-social\/","title":{"rendered":"The BIG bucks are what is needed in social"},"content":{"rendered":"<p>You don\u2019t have to throw BIG bucks at social media.\u00a0 Joel says you don\u2019t need to spend a cent!<\/p>\n<p><strong>Topic \u2013 How to kill your brand on social<\/strong><\/p>\n<p><strong>Mentor \u2013 <a href=\"https:\/\/www.propify.online\" target=\"_blank\" rel=\"noopener noreferrer\">Joel Leslie<\/a><\/strong><\/p>\n<ul>\n<li>No pay \u2013 still OK to play<\/li>\n<li>How do you promote for no dollars<\/li>\n<li>Quality not quantity<\/li>\n<\/ul>\n<p><strong>Transcript:<\/strong><\/p>\n<p><strong>Kevin Turner: <\/strong>In our series this week on social media is with Joel Leslie and we&#8217;ve been talking about how to kill your brand on social. The headline for today&#8217;s episode is The Big Bucks, which you need to spend on social. Well, you don&#8217;t need to spend big bucks, but how much do you need to spend? Joel Leslie from propify.online. Good day Joel?<\/p>\n<p><strong>Joel Leslie: <\/strong>Hey, how are you doing?<\/p>\n<p><strong>Kevin Turner: <\/strong>Good. It must have been a great week. Thank you for sharing your wisdom with us. We&#8217;re going to get a regular segment from you too. Joel will be along with us every Thursday to give us some more tips on social, so we&#8217;ll have a lot more coming your way. Joel, let&#8217;s talk about money. How much money should I budget because on Monday we talked about having a strategy, a plan. Is that part of that plan?<\/p>\n<p><strong>Joel Leslie: <\/strong>It is, and I&#8217;ll tell you right up, it&#8217;s zero. Most of the time you do not need to spend anything on your social media.<\/p>\n<p><strong>Kevin Turner: <\/strong>Well, that&#8217;s music to my ears. How does that work?<\/p>\n<p><strong>Joel Leslie: <\/strong>Social was always designed like Google. Its search engine is that organic always is the most interesting and comes first. The consumers will always, always, without a doubt, be more familiar with organic search than they will with a paid search. Organic means one that&#8217;s naturally appearing in the list of things as opposed to something that someone&#8217;s paid and put there as a placement. You&#8217;ll always get better engagement on that organic social post.<\/p>\n<p><strong>Joel Leslie: <\/strong>Now, the big thing is that &#8230; The big question is, well, then how do I get in front of people? Well, I can tell you right now that you are getting in front of people because you&#8217;re only being followed on social media. If you&#8217;re a real estate agent, or a property manager, or a buyer&#8217;s agent, by someone who&#8217;s either going to buy a property, has bought a property, is interested or has some type of interest in property, right? Otherwise, they&#8217;re not interested at all. Now as soon as you start to market that property and pay for that placement, you are putting your brand at risk. Because what&#8217;s going to happen is the consumer is going to come in and say, &#8220;I did not want this here in my Facebook feed, and I&#8217;m going to instantly block the brand. And this isn&#8217;t just you, this could actually be your brand X, Y, Smith real estate, and you could have 100 offices around the country. And instantly, you&#8217;ve just lost one person.<\/p>\n<p><strong>Kevin Turner: <\/strong>But doesn&#8217;t that fly in the face of what we said earlier in the week about using social to promote our listings?<\/p>\n<p><strong>Joel Leslie: <\/strong>It actually complements it because what you&#8217;re doing is putting the property up where people will see it. Now, the other thing that people don&#8217;t really think about when they&#8217;re putting stuff on social is that it&#8217;s very well indexed by Google search results. As soon as that property&#8217;s up there, no matter if it&#8217;s paid or not, it&#8217;s going to appear in Google search and it always will.<\/p>\n<p><strong>Kevin Turner: <\/strong>Bring me back then to why we don&#8217;t need to spend bucks, because I would have thought if we spent 10 or $15 or something, we&#8217;re going to reach more people.<\/p>\n<p><strong>Joel Leslie: <\/strong>Yeah, you will reach more people, but you also reach more of the people you&#8217;re not interested in reaching and the people that aren&#8217;t interested in you. And then those people could actually consider buying next week or next year, and you&#8217;re not going to be on their radar at all if you&#8217;re looking from a social platform.<\/p>\n<p><strong>Kevin Turner: <\/strong>Okay, well, how do I get them to see my content, then?<\/p>\n<p><strong>Joel Leslie: <\/strong>You are going to appear naturally in their results. If they&#8217;re following you, you will appear in their search results.<\/p>\n<p><strong>Kevin Turner: <\/strong>Is it then a matter of quality as opposed to quantity?<\/p>\n<p><strong>Joel Leslie: <\/strong>It&#8217;s quality, and it&#8217;s the way you post it. This comes back to what we&#8217;re talking about a community manager, they know how to do this stuff. It&#8217;s using the right words, the right key, the right hash tags, right keywords, all those different aspects into the way you&#8217;re putting this on there. In some cases, you might consider having a small budget for spending on social media because you might have just sold Nicole Kidman&#8217;s house and that&#8217;s news relevant information that could actually be interesting, but that&#8217;s not saying, &#8220;Buy my house. I&#8217;m real estate, mister real estate X. Buy this house here because I said so and I&#8217;m going to pay for that.&#8221; $100 to reach a million people.<\/p>\n<p><strong>Joel Leslie: <\/strong>You know for instance that those &#8230; I mean, that 1 million people most definitely won&#8217;t be interested in buying your house and you&#8217;re going to be in front of 999,000 people who will turn you off.<\/p>\n<p><strong>Kevin Turner: <\/strong>Hey Joel, there&#8217;s so much more that you and I are going to cover in the weeks and months to come. Every Thursday, Joel will be a regular guest on our RE UNCUT, as we talk about social media. Joel, thank you very much for your time. Great talking to you, my friend.<\/p>\n<p><strong>Kevin Turner: <\/strong>Check Joel&#8217;s website out. It is called propify.online massive uptake in the States and it&#8217;s going to achieve the same sorts of impact here in Australia and in New Zealand. Hey Joel, thanks for your time.<\/p>\n<p><strong>Joel Leslie: <\/strong>Thanks Kevin.<br \/>\nFor more information, check out\u00a0<a href=\"https:\/\/propify.online\/\">Propify<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You don\u2019t have to throw BIG bucks at social media.\u00a0 Joel says you don\u2019t need to spend a cent! Topic \u2013 How to kill your brand on social Mentor \u2013 Joel Leslie No pay \u2013 still OK to play How do you promote for no&#8230;<\/p>\n","protected":false},"author":176692471,"featured_media":11060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[167,170,147,171,174,152,153,154,158,162,161],"tags":[193],"class_list":["post-11064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-getting-more-listings","category-negotiation-skills","category-one-on-ones-and-kpis","category-personal-and-business-development","category-real-estate-marketing","category-staff-development-and-recruiting","category-staff-recruiting","category-staff-training-and-motivation","category-time-management","category-working-with-buyers","category-working-with-real-estate-buyers","tag-podcasts-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The BIG bucks are what is needed in social - Realty UNCUT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/channels.realty.com.au\/realtyuncut\/the-big-bucks-are-what-is-needed-in-social\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The BIG bucks are what is needed in social - Realty UNCUT\" \/>\n<meta property=\"og:description\" content=\"You don\u2019t have to throw BIG bucks at social media.\u00a0 Joel says you don\u2019t need to spend a cent! Topic \u2013 How to kill your brand on social Mentor \u2013 Joel Leslie No pay \u2013 still OK to play How do you promote for no...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/channels.realty.com.au\/realtyuncut\/the-big-bucks-are-what-is-needed-in-social\/\" \/>\n<meta property=\"og:site_name\" content=\"Realty UNCUT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/realtyuncut\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-30T15:00:03+00:00\" \/>\n<meta name=\"author\" content=\"rolanrush\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"rolanrush\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/the-big-bucks-are-what-is-needed-in-social\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/the-big-bucks-are-what-is-needed-in-social\\\/\"},\"author\":{\"name\":\"rolanrush\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#\\\/schema\\\/person\\\/384a57ac9e52cb9bf19896cb15eaa52d\"},\"headline\":\"The BIG bucks are what is needed in social\",\"datePublished\":\"2018-08-30T15:00:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/the-big-bucks-are-what-is-needed-in-social\\\/\"},\"wordCount\":1052,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/the-big-bucks-are-what-is-needed-in-social\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"podcasts\"],\"articleSection\":[\"Getting more listings\",\"Negotiation skills\",\"One on ones and KPI's\",\"Personal and business development\",\"Real Estate marketing\",\"Staff development and recruiting\",\"Staff recruiting\",\"Staff training and motivation\",\"Time Management\",\"Working with Buyers\",\"Working with buyers\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/the-big-bucks-are-what-is-needed-in-social\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/the-big-bucks-are-what-is-needed-in-social\\\/\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/the-big-bucks-are-what-is-needed-in-social\\\/\",\"name\":\"The BIG bucks are what is needed in social - Realty UNCUT\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/the-big-bucks-are-what-is-needed-in-social\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/the-big-bucks-are-what-is-needed-in-social\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2018-08-30T15:00:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/the-big-bucks-are-what-is-needed-in-social\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/the-big-bucks-are-what-is-needed-in-social\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/the-big-bucks-are-what-is-needed-in-social\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/the-big-bucks-are-what-is-needed-in-social\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The BIG bucks are what is needed in social\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#website\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/\",\"name\":\"Realty UNCUT\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#organization\",\"name\":\"Realty UNCUT\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/RealtyUNCUT-channels-logo.png\",\"contentUrl\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/RealtyUNCUT-channels-logo.png\",\"width\":1450,\"height\":761,\"caption\":\"Realty UNCUT\"},\"image\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/realtyuncut\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/#\\\/schema\\\/person\\\/384a57ac9e52cb9bf19896cb15eaa52d\",\"name\":\"rolanrush\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/86544778804295a7fa45cbde097dc3a58a45ba6ed28859f17059ca74c38723d2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/86544778804295a7fa45cbde097dc3a58a45ba6ed28859f17059ca74c38723d2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/86544778804295a7fa45cbde097dc3a58a45ba6ed28859f17059ca74c38723d2?s=96&d=mm&r=g\",\"caption\":\"rolanrush\"},\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtyuncut\\\/author\\\/rolanrush\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The BIG bucks are what is needed in social - Realty UNCUT","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/channels.realty.com.au\/realtyuncut\/the-big-bucks-are-what-is-needed-in-social\/","og_locale":"en_GB","og_type":"article","og_title":"The BIG bucks are what is needed in social - Realty UNCUT","og_description":"You don\u2019t have to throw BIG bucks at social media.\u00a0 Joel says you don\u2019t need to spend a cent! Topic \u2013 How to kill your brand on social Mentor \u2013 Joel Leslie No pay \u2013 still OK to play How do you promote for no...","og_url":"https:\/\/channels.realty.com.au\/realtyuncut\/the-big-bucks-are-what-is-needed-in-social\/","og_site_name":"Realty UNCUT","article_publisher":"https:\/\/www.facebook.com\/realtyuncut\/","article_published_time":"2018-08-30T15:00:03+00:00","author":"rolanrush","twitter_card":"summary_large_image","twitter_misc":{"Written by":"rolanrush","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/the-big-bucks-are-what-is-needed-in-social\/#article","isPartOf":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/the-big-bucks-are-what-is-needed-in-social\/"},"author":{"name":"rolanrush","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#\/schema\/person\/384a57ac9e52cb9bf19896cb15eaa52d"},"headline":"The BIG bucks are what is needed in social","datePublished":"2018-08-30T15:00:03+00:00","mainEntityOfPage":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/the-big-bucks-are-what-is-needed-in-social\/"},"wordCount":1052,"commentCount":0,"publisher":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#organization"},"image":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/the-big-bucks-are-what-is-needed-in-social\/#primaryimage"},"thumbnailUrl":"","keywords":["podcasts"],"articleSection":["Getting more listings","Negotiation skills","One on ones and KPI's","Personal and business development","Real Estate marketing","Staff development and recruiting","Staff recruiting","Staff training and motivation","Time Management","Working with Buyers","Working with buyers"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/channels.realty.com.au\/realtyuncut\/the-big-bucks-are-what-is-needed-in-social\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/the-big-bucks-are-what-is-needed-in-social\/","url":"https:\/\/channels.realty.com.au\/realtyuncut\/the-big-bucks-are-what-is-needed-in-social\/","name":"The BIG bucks are what is needed in social - Realty UNCUT","isPartOf":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#website"},"primaryImageOfPage":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/the-big-bucks-are-what-is-needed-in-social\/#primaryimage"},"image":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/the-big-bucks-are-what-is-needed-in-social\/#primaryimage"},"thumbnailUrl":"","datePublished":"2018-08-30T15:00:03+00:00","breadcrumb":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/the-big-bucks-are-what-is-needed-in-social\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/channels.realty.com.au\/realtyuncut\/the-big-bucks-are-what-is-needed-in-social\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/the-big-bucks-are-what-is-needed-in-social\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/the-big-bucks-are-what-is-needed-in-social\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/channels.realty.com.au\/realtyuncut\/"},{"@type":"ListItem","position":2,"name":"The BIG bucks are what is needed in social"}]},{"@type":"WebSite","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#website","url":"https:\/\/channels.realty.com.au\/realtyuncut\/","name":"Realty UNCUT","description":"","publisher":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/channels.realty.com.au\/realtyuncut\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#organization","name":"Realty UNCUT","url":"https:\/\/channels.realty.com.au\/realtyuncut\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#\/schema\/logo\/image\/","url":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2021\/05\/RealtyUNCUT-channels-logo.png","contentUrl":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-content\/uploads\/sites\/3\/2021\/05\/RealtyUNCUT-channels-logo.png","width":1450,"height":761,"caption":"Realty UNCUT"},"image":{"@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/realtyuncut\/"]},{"@type":"Person","@id":"https:\/\/channels.realty.com.au\/realtyuncut\/#\/schema\/person\/384a57ac9e52cb9bf19896cb15eaa52d","name":"rolanrush","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/86544778804295a7fa45cbde097dc3a58a45ba6ed28859f17059ca74c38723d2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/86544778804295a7fa45cbde097dc3a58a45ba6ed28859f17059ca74c38723d2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/86544778804295a7fa45cbde097dc3a58a45ba6ed28859f17059ca74c38723d2?s=96&d=mm&r=g","caption":"rolanrush"},"url":"https:\/\/channels.realty.com.au\/realtyuncut\/author\/rolanrush\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/posts\/11064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/users\/176692471"}],"replies":[{"embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/comments?post=11064"}],"version-history":[{"count":0,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/posts\/11064\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/media?parent=11064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/categories?post=11064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtyuncut\/wp-json\/wp\/v2\/tags?post=11064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}