{"id":10697,"date":"2018-04-10T11:50:43","date_gmt":"2018-04-10T01:50:43","guid":{"rendered":"https:\/\/reuncut.com.au\/?p=10697"},"modified":"2022-04-13T11:59:43","modified_gmt":"2022-04-13T01:59:43","slug":"is-it-a-listing-or-a-liability","status":"publish","type":"post","link":"https:\/\/channels.realty.com.au\/realtyuncut\/is-it-a-listing-or-a-liability\/","title":{"rendered":"Is it a listing or a liability?"},"content":{"rendered":"

Don\u2019t kid yourself.  Not every listing is GOLD!<\/p>\n

Very few listings come to the market as hot listings.  It takes skill and time to bring a property to market that is attractive to buyers.<\/p>\n

Real buyers know value and if you suggest a new overpriced listing is \u2018hot\u2019 or \u2018won\u2019t last\u2019 or is \u2018fresh\u2019, or any other superlatives,  you are kidding no one but yourself.<\/p>\n

That type of hopeful marketing is generally done by inexperienced agents and\/or an agent who is out to please the seller.  Do that and you are doing no one a favour \u2013 especially yourself.<\/p>\n

All you are doing is putting a noose around your own neck.  You are taking on a liability \u2013 UNLESS \u2013 you have a plan to turn it into a listing that will attract buyers.<\/p>\n

Here is a system that will help you grade your listings so that you can have a plan to set your properties on the path to a sale.  Try grading every listing.   Here is a system to do it.<\/p>\n

Grade every listing as A, B or C.  You can do the + and \u2013 thing as well but do not overcomplicate it.  Keep it simple and be grounded and honest in your assessment.  You might even like to get someone whose opinion you respect to do it with you or for you.<\/p>\n

Here are some category descriptions that will help with the grading.  Modify them to suit your area and your office but this is a good starting point.<\/p>\n

A Grade<\/strong><\/p>\n