Whether you are a real estate professional, mortgage broker, building inspector or a home stager, you work to get leads. Getting leads isn\u2019t enough though, anyone can do that.\u00a0\u00a0 Most of us fail because of our lack of follow up or in our method of delivery.<\/p>\n
We are in the people business. We must have enough people who are cheering for us each and every day. In order for them to do that, they must first know us and trust us. We are not going to earn their trust by acting like true salespeople.<\/p>\n
If you don\u2019t care about the people and your goal is to sell and earn money. WRONG!<\/p>\n
You are not going to increase your list of potential clients by constantly shoving your product in their faces. Whether it be by door knocking, cold calling, through newsletters or direct mail, you must show your target audience that you CARE ABOUT THEM.<\/p>\n
They don\u2019t care how much you know until they know how much you care \u2026\u2026 about THEM and THEIR situation. They will introduce themselves (or say they are calling on someone\u2019s behalf \u2013 bad), never ask about my situation just launch into what they want to say about a new listing, an open open or a forthcoming auction.\u00a0 If it is a door-knock, I will be handed a brochure about his\/her \u201cteam\u201d and let me know they sold xxx number of homes in the area. \u00a0Then ask do I know anyone wanting to sell and maybe offer me a CMA.<\/p>\n Would I ever call this person for my real estate needs? NO WAY !<\/p>\n I could care less how many homes his\/her team sold, I don\u2019t care which company he\/she works for.\u00a0 They mean nothing to ME.<\/p>\n So, next time you decide to speak with a for sale by owner or cold call\/door knock, think about what would be beneficial to that person. Instead of trying to sell yourself, build a relationship. Once you get their information, touch base with them often. Do not stalk them!\u00a0\u00a0 Regardless of what some coaches say, most people don\u2019t appreciate getting calls from agents they don\u2019t know.<\/p>\n The best way to generate leads is to be known in your community. That takes work. Get involved. Help those who are in need.<\/p>\n Forget biscuits, tea bags or anything edible \u2013 straight into the bin!<\/p>\n If you are genuine and come from a place of contribution, I promise, you will earn the business.\u00a0 Don\u2019t be that salesperson people avoid, be the one your friends, past and future clients call.<\/p>\n","protected":false},"excerpt":{"rendered":" Whether you are a real estate professional, mortgage broker, building inspector or a home stager, you work to get leads. Getting leads isn\u2019t enough though, anyone can do that.\u00a0\u00a0 Most of us fail because of our lack of follow up or in our method of…<\/p>\n","protected":false},"author":176692471,"featured_media":10274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[141],"tags":[49],"class_list":["post-10276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","tag-blogs"],"yoast_head":"\n
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\nMost agents who do actively farm \u2013 there are not many because no one knocks on our door \u2013 it goes something like this\u2026\u2026<\/p>\n