{"id":9941,"date":"2016-11-18T15:30:44","date_gmt":"2016-11-18T04:30:44","guid":{"rendered":"http:\/\/realestatetalk.com.au\/?p=9941"},"modified":"2016-11-18T15:30:44","modified_gmt":"2016-11-18T04:30:44","slug":"melbourne-more-appealing-than-ever","status":"publish","type":"post","link":"https:\/\/channels.realty.com.au\/realtytalk\/melbourne-more-appealing-than-ever\/","title":{"rendered":"Melbourne more appealing than ever &#8211; John McGrath"},"content":{"rendered":"<p><strong>In his column in\u00a0<a href=\"http:\/\/www.switzer.com.au\/the-experts\/john-mcgrath-property-expert\/melbourne-more-appealing-than-ever\/\" target=\"_blank\" rel=\"noopener noreferrer\">Switzer<\/a>, John McGrath discusses the appealing side of\u00a0<a href=\"http:\/\/propertyupdate.com.au\/melbourne-property-market\/\" target=\"_blank\" rel=\"noopener noreferrer\">Melbourne&#8217;s\u00a0housing\u00a0market<\/a>.\u00a0<\/strong><\/p>\n<h4>Here&#8217;s what he had to say:<\/h4>\n<p>Melbourne and Sydney have long been the engine rooms of Australia\u2019s property market, with Sydney traditionally leading the way. \u00a0<a href=\"https:\/\/i0.wp.com\/realestatetalk.com.au\/wp-content\/uploads\/2014\/08\/mcgrath.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-1807\" src=\"https:\/\/i0.wp.com\/realestatetalk.com.au\/wp-content\/uploads\/2014\/08\/mcgrath.jpg?resize=150%2C143\" alt=\"mcgrath\" width=\"150\" height=\"143\" \/><\/a><br \/>\nBut the southern capital is looking more appealing than ever before due to its superior value for money and glowing reputation as\u00a0the world\u2019s most liveable city for the past six years*.<br \/>\nIn our recently released\u00a0<em>2017 McGrath Report<\/em>, we discussed Melbourne\u2019s emergence as the No. 1 hot spot for both overseas immigration and Australians moving between states.<br \/>\nOf particular importance is the growing number of Sydneysiders relocating and\/or investing in Melbourne where property is cheaper, with good employment opportunities and an appealing lifestyle.<br \/>\nMelbourne\u2019s relative affordability is contributing to record high net interstate migration, as well as strong net overseas migration, making it Australia\u2019s fastest growing capital city with an average of 1,760 people moving in per week in FY2015, according to the ABS^.<br \/>\n<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/i0.wp.com\/puassets.s3.amazonaws.com\/wp-content\/uploads\/2015\/06\/Melbourne-vs-Sydney-300x142.jpg?resize=270%2C128\" alt=\"Melbourne-vs-Sydney\" width=\"270\" height=\"128\" \/><br \/>\nAlthough Sydney outshone its southern cousin in the boom, with 64% growth in home values compared to 44% since 2012#, the\u00a0<a href=\"http:\/\/propertyupdate.com.au\/melbourne-property-market\/\" target=\"_blank\" rel=\"noopener noreferrer\">Melbourne property market<\/a>\u00a0arguably offers\u00a0greater prospects for growth in the future.<br \/>\nIts median house price is $287,000 cheaper##, and a projected population surge from 4.61 million in 2016 to 7.91 million in 2053 will see it overtake Sydney as the most populous city in Australia^^.<br \/>\nMelbourne\u2019s median house price rose by a modest 8.6% in FY2016 to $608,000, with the median apartment price up 2.5% to $485,000##.<br \/>\n<strong><span style=\"font-size: 1em\">However, some areas experienced much stronger price growth due to a lack of supply in 2016.<\/span><\/strong><br \/>\nAccording to CoreLogic, Melbourne\u2019s top 10 suburbs for house price growth in FY2016 all experienced more than 25% gains in value ##.\u00a0<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/i0.wp.com\/puassets.s3.amazonaws.com\/wp-content\/uploads\/2015\/08\/location-map-house-suburb-area-find-300x225.jpg?resize=260%2C195\" alt=\"location map house suburb area find\" width=\"260\" height=\"195\" \/><br \/>\nThe dominant buyers in Melbourne today are upsizing families, most of whom are targeting the catchment zones of top performing public schools to avoid private school fees.<br \/>\nThis trend is so strong that new REIV research** shows there is now a significant price difference between homes located within top catchments and those that border them.<br \/>\nIn Parkville, homes within the catchment for University High have a median house price of $1,395,000, compared to $799,000 for homes that are 1km outside the zone.<br \/>\n<strong>Similarly, homes in the catchment for McKinnon Secondary College have a $305,000 premium over those outside the zone**.<\/strong><br \/>\nWith interest rates continuing at record lows, young buyers are stretching their budgets to get into premium areas.<br \/>\nThey\u2019re targeting small inner-ring cottages with a bit of character, and paying well over the reserve to secure a piece of prime land while they can.<br \/>\nSome vendors are leveraging strong selling conditions to upgrade to larger homes in more affordable areas with change to spare.<br \/>\nFor example, vendors in Doncaster, Mitcham, Blackburn and Box Hill are selling in the early $1 millions and buying in Croydon for\u00a0$800,000-$900,000.<\/p>\n<h4>Given Melbourne\u2019s tight supply and rising prices, we are seeing the ripple effect in many areas.<\/h4>\n<p>For example, buyers priced out of the highly desirable Bayside area are purchasing next door in Bentleigh and McKinnon, leading to several sales above $2 million this year \u2013 a price level not thought possible just a few years ago.\u00a0<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/i0.wp.com\/puassets.s3.amazonaws.com\/wp-content\/uploads\/2015\/10\/view-from-st-kilda-melbourne-victoria-state-city-live-boat-bay-lifestyle-300x161.jpg?resize=300%2C161\" alt=\"view from st kilda melbourne victoria state city live boat bay lifestyle\" width=\"300\" height=\"161\" \/><br \/>\nAPRA restrictions have impacted investor demand, but we are still receiving enquiries from Sydney, Perth, Brisbane and ex-Melbourne locals living overseas.<br \/>\nMany investors have now put Sydney into the \u2018too-hard box\u2019 due to affordability, and have switched their focus to Melbourne.<br \/>\nThe southern capital has long been the favoured destination of offshore Chinese buyers, but demand has softened this year following changes to lending criteria for foreigners and forced sales of properties purchased in breach of Foreign Investment Review Board regulations.<br \/>\nDespite this, Melbourne\u2019s prestige market remains strong, with a new house price record for the city set in Toorak at $24.1 million and Victoria\u2019s highest residential sale ever occurring in South Yarra, with the exchange of three homes in one line for $33 million.<\/p>\n<h4>Both occurred this year.<\/h4>\n<p>Sales above $25 million are expected for penthouses in South Yarra\u2019s glamorous Capitol\u00a0Grand development, which would break the national apartment record.<br \/>\nMelbourne is facing an oversupply of apartments, which currently represent 49% of stock for sale compared to 42% a year ago and 29% in 2011^^^.\u00a0<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/i0.wp.com\/puassets.s3.amazonaws.com\/wp-content\/uploads\/2015\/08\/melbourne-city-park-happy-peace-victoria-garden-300x185.jpg?resize=300%2C185\" alt=\"melbourne city park happy peace victoria garden\" width=\"300\" height=\"185\" \/><br \/>\nCoreLogic figures show a pipeline of 80,500 new apartments due for completion over the next two years, when only 61,500 apartments (old and new) are usually sold over this timeframe###.<br \/>\nThis presents a great opportunity for owner-occupiers with a long term view, but they need to choose wisely.<br \/>\n<em>* Global Liveability Ranking 2016, The Economist Intelligence Unit, published August 18, 2016<\/em><br \/>\n<em>^ Regional Population Growth, Australia 2014-15, Australian Bureau of Statistics, published March 30, 2016<\/em><br \/>\n<em># Hedonic Home Value Index, CoreLogic, published September 1, 2016<\/em><br \/>\n<em>** Top of the class: School zones boost prices in 2016, Real Estate Institute of Victoria, published June 27, 2016<\/em><br \/>\n<em>^^ Population Projections, Australia 2012 to 2101, Australian Bureau of Statistics, published November 26, 2013<\/em><br \/>\n<em>## CoreLogic; 12 months to June 30, 2016; suburbs with a minimum of 40 sales in the year<\/em><br \/>\n<em>^^^ Units are increasingly making up a higher proportion of overall stock available for sale, largely driven by the nation\u2019s two largest capital cities, CoreLogic, published August 2, 2016<\/em><br \/>\n<em>### Record high unit construction increases settlement risk, CoreLogic, published May 16, 2016<\/em><br \/>\n<strong>For more information, please visit the website <a href=\"https:\/\/www.mcgrath.com.au\/about\">https:\/\/www.mcgrath.com.au\/about<\/a><br \/>\n<\/strong><em><br \/>\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In his column in\u00a0Switzer, John McGrath discusses the appealing side of\u00a0Melbourne&#8217;s\u00a0housing\u00a0market.\u00a0 Here&#8217;s what he had to say: Melbourne and Sydney have long been the engine rooms of Australia\u2019s property market, with Sydney traditionally leading the way. \u00a0 But the southern capital is looking more appealing&#8230;<\/p>\n","protected":false},"author":176692471,"featured_media":19794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[13,17,27],"tags":[],"class_list":["post-9941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-story","category-property-investment","category-trends-topic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Melbourne more appealing than ever - John McGrath - Realty Talk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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