{"id":9343,"date":"2016-09-22T10:00:38","date_gmt":"2016-09-22T00:00:38","guid":{"rendered":"http:\/\/realestatetalk.com.au\/?p=9343"},"modified":"2016-09-22T10:00:38","modified_gmt":"2016-09-22T00:00:38","slug":"get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you","status":"publish","type":"post","link":"https:\/\/channels.realty.com.au\/realtytalk\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\/","title":{"rendered":"Get used to being outside your comfort zone + How agents use data about you"},"content":{"rendered":"

 
\nJacinta from Western Australia is troubled about property investing because, while she is keen, she is having trouble convincing her partner that it is the right thing to do. She asks \u2018what can I do to convince my partner?\u2019. Hear Nhan Nguyen\u2019s<\/strong> advice.
\nWe feature a chat with Jo Chivers<\/strong> from Property Bloom about how she has developed her own portfolio and imparts that knowledge to her clients. Like all successful people, Jo freely shares her experiences with us.
\nEvery real estate agent has data \u2013 from customer relationship management systems, to knowledge of the local market, email contacts, history of sales and rentals, accounting systems and access to third party market data. So how do they use that and what do they really know about you?\u00a0Kylie Davis<\/strong> from Core Logic RP Data, who supply a lot of this data, will explain.
\nLast week in the show we chatted to Brad Beer<\/strong> about his personal philosophy on property investment. Now we ask him to give us his top tips for successful investing. 5 great pieces of advice.
\nYou might recall that Michael Yardney<\/strong><\/a> recently told us why he likes 70\u2019s units. In this interview he highlights the 6 mistakes investors must avoid if they are wanting to invest in older units.
\nYou will find us at iTunes under podcasts as Real Estate Talk. Listen there for free, leave a review which helps us grow and tells us what you like and how we can improve the show. Don\u2019t forget to subscribe at the site as well \u2013even if you do get the show through iTunes – so that we can tell you about the bonus offers we make to subscribers. Your questions are welcome through the site as well.
\n <\/p>\n

Transcripts:<\/strong><\/h4>\n

Is it wise to ‘go it alone’? – Nhan Nguyen<\/h2>\n

Kevin:<\/b>\u00a0 I received an email from Jacinta in WA, a lovely spot of the world, too \u2013 and a very interesting question. <\/b>Jacinta writes, \u201cI\u2019ve attended a course on property investing and I\u2019m keen to get started but my husband is reluctant. I wish now that he had been at the course with me because I can\u2019t convince him that it\u2019s the right way to go. <\/b>Do you have any advice? I don\u2019t want to do it on my own.\u201d Jacinta, I\u2019m going to refer this question to Nhan Nguyen from Advanced Property Strategies.
\nHi, Nhan.
\nNhan:<\/b>\u00a0 Good day, Kevin. <\/b>How are you doing?
\nKevin:<\/b>\u00a0 Good. <\/b>You\u2019ve probably heard that question before, have you?
\nNhan:<\/b>\u00a0 Oh, for sure. <\/b>I\u2019m married myself, so I know what it\u2019s like.
\nKevin:<\/b>\u00a0 What do you do in a situation like that? What should Jacinta do?
\nNhan:<\/b>\u00a0 It\u2019s a very delicate situation, and I think it\u2019s a slowly-slowly type attitude. <\/b>Personally, I\u2019m sure there are a lot of other courses that come up from time to time, and getting your partner onboard by having a third-party is really a good way to start and get them onboard to learn about the process, because it\u2019s a journey, as well.<\/b>
\nI think also in partnerships, when one spouse may be earning the income and the other may be supporting, looking after the kids, or both partners are working, sometimes both incomes are required to borrow, so you can\u2019t just go by yourself.
\nI think that definitely a first start is getting education. After that, finding out is it going to be something that both parties are going to participate in? It\u2019s very hard with two partners if one doesn\u2019t really agree with what\u2019s going on.
\nKevin:<\/b>\u00a0 Nhan, you raise an interesting point there I just want to dig a little bit deeper on, if I may. That is, one partner is earning the money and the other partner is not necessarily bringing money in but wants to start a separate business. <\/b>How important is it to have the property investment side of what you do as a separate profit center?
\nNhan:<\/b>\u00a0 I think it\u2019s really important to do that, especially if you\u2019re wanting to create long-term wealth. <\/b>I set up my entities separately to the property that I own in my personal name. I only have one in my personal name, and the other ones are in other companies and trusts, you could say. That\u2019s very important, because if something happens to me, my assets are still protected and they still can be passed down.
\nAs a profit center, that\u2019s how we treat it. <\/b>We treat properties as a separate business and entities creating their own income. <\/b>I know that sometimes when partners don\u2019t want to participate, it may be due to a risk factor. They might have an Uncle Bill or Bob who 30 or 40 years ago, went bankrupt doing a land subdivision, and they have certain beliefs about money, wealth, creating wealth, and sometimes it\u2019s an uncomfortable thing.
\nBut I don\u2019t think it should stop you. If your partner likes playing golf and you don\u2019t like playing golf, and you like playing tennis instead, it doesn\u2019t stop a relationship; you just have to manage the risks and the outcomes.
\nKevin:<\/b>\u00a0 Yes, that\u2019s a very good point. <\/b>That really underlines that point \u2013 doesn\u2019t it \u2013 about making sure it\u2019s a separate profit center.<\/b>
\nI do believe that you can\u2019t make someone do something they\u2019re not either comfortable doing or they don\u2019t believe in, Jacinta. <\/b>Jacinta raised the point there that she wished her partner \u2013 her husband in this case \u2013 had been on the course with her.<\/b>
\nThe other piece of advice I\u2019d give is that if you\u2019re going to do something like this and you want your partner to be involved in it, make sure that they\u2019re getting the same type of education as you are. <\/b>Would you agree with that, Nhan?
\nNhan:<\/b>\u00a0 Yes. <\/b>I think it\u2019s really important, so they are both on the same page. <\/b>Being married myself, I that know that sometimes my wife won\u2019t listen to me but she\u2019ll listen to someone who\u2019s a bit more detached who\u2019s saying the same thing. <\/b>That\u2019s not uncommon and vice versa. No one likes being what to do by someone close to them.
\nI think that the other thing that you can do to really move things forward is use a strategy that you learn in a general purchase. <\/b>I understand that most people are going to buy a house to live in, anyway, so if you learn how to buy property under market value, you might as well start on that one.<\/b>
\nIf you\u2019re going to buy a property for $500,000 and you can figure it out using the education to buy it for $420,000 or $430,000 and get a $70,000 to $80,000 discount using the education, that\u2019s a great way to incentivize a spouse, partner, or significant other to show that the stuff works.
\nAn other ways is to build a granny flat <\/b>in the backyard or underneath your house. I know we have a granny flat, and I say to my clients, practice what I preach. <\/b>My wife was very much conservative and she didn\u2019t really want a granny flat. But I was able to show her that with just a small investment, we were able to make an extra $15,000 a year passively through doing that.<\/b>
\nIt\u2019s softly-softly, <\/b>and you can use it to apply in everyday situations, because everyone has to live somewhere, so you might as well do it on something you\u2019re going to buy anyway and show your spouse or partner that it can be done. <\/b>Once you\u2019ve given them enough proof on one or two examples, then there\u2019s nothing holding you back.
\nKevin:<\/b>\u00a0 Excellent advance. <\/b>Thank you very much for your time. Nhan Nguyen, I appreciate it.
\nNhan:<\/b>\u00a0 Excellent, Kevin. <\/b>Thanks for having me.
\n <\/p>\n

Brad’s tips for successful investing – Brad Beer<\/h2>\n

Kevin:\u00a0 <\/b>Brad Beer joins me from BMT Tax Depreciation.
\nBrad, we normally talk to you about tax depreciation \u2013 and why wouldn\u2019t we \u2013 but I\u2019m keen to get your tips on becoming a successful property investor. What have you found?
\nBrad:\u00a0 <\/b>I have a few of the top tips. I\u2019ll probably start with moving outside your comfort zone. I think I\u2019ve definitely been guilty in some ways of buying properties around where I know, and there have been certain reasons for that \u2013 it\u2019s good because you can manufacture equity and renovate \u2013 but I think outside of the area is sometimes a very good way to go.
\nA lot of property investors in Australia only buy one property, and often it\u2019s just around the corner from home or where they want to go on holidays, but it\u2019s not necessarily the right thing. So look wider, outside of your comfort zone.
\nKevin:\u00a0 <\/b>Yes, I remember talking to you recently, and you mentioned that the bulk of your portfolio \u2013 or quite a bit of it \u2013 is in the Newcastle area, I think. Is that what you\u2019re referring to, is that you\u2019re comfortable with that area because you knew it?
\nBrad:\u00a0 <\/b>I was comfortable, I knew it. Now, I had another reason: I was renovating and trying to get equity quickly, and sometimes renovating is a way to do that. It doesn\u2019t always have to be the way to do that. But you know, I should have gone outside the comfort zone earlier in life probably, as well.
\nKevin:\u00a0 <\/b>Yes. You mentioned off air before we started this that you see a lot of people follow the herd. That\u2019s also a big mistake, isn\u2019t it?
\nBrad:\u00a0 <\/b>Absolutely. I think this country seems to have a herd mentality in investing in property. If prices start moving somewhere and everyone buys, it\u2019ll push the prices higher and we keep buying, and then we overcook the price and then it goes backwards. You almost need to be going and buying in the areas after it\u2019s gone backwards, but no one likes those at that time, do they? So not following that herd mentality is a good thing to think of, absolutely.
\nKevin:\u00a0 <\/b>How do you get ahead of the herd?
\nBrad:\u00a0 <\/b>A very good question. Unfortunately, no crystal ball exists. However, looking at some of the fundamentals about why areas should grow into the future: do they have some of the important things? Do they have infrastructure, jobs, education, health \u2013 the things that are going to mean that population growth in those areas will happen? Why would someone move there? Is there something that\u2019s going to drive demand in that area? That\u2019s kind of what you\u2019re going to be often looking for.
\nKevin:\u00a0 <\/b>Is that like looking at the complete picture, the whole picture?
\nBrad:\u00a0 <\/b>I\u2019m a depreciation guy, and I don\u2019t say go look at to buy stuff that\u2019s got good depreciation; I think depreciation is one of the things that\u2019s really important to know, but it\u2019s a kicker at the end with the cash flow.
\nYou have to look at the complete picture. Cash flow is important, but what am I going to make the most money out of over the next five years with everything that relates to investing into a property?
\nKevin:\u00a0 <\/b>How far into the future do you think? Are you a long-term thinker about your investments?
\nBrad:\u00a0 <\/b>I am an absolute buy-and-hold guy. I\u2019ve been holding my properties because I\u2019m looking for growth. I think changing over costs you. I think you have to know about the cash flow on the way through, doing things like PAYG valuations.
\nI\u2019m looking long term, but short term is where the cash flow comes all the way through, and short term, you want to make some money, as well, of course, but I\u2019ve been a buyer-and-holder, absolutely.
\nKevin:\u00a0 <\/b>Yes, we all make mistakes, and I think you\u2019ve probably made mistakes with properties, as well.
\nBrad:\u00a0 <\/b>Absolutely.
\nKevin:\u00a0 <\/b>That\u2019s not the problem, is it? The problem is if you don\u2019t learn from those mistakes.
\nBrad:\u00a0 <\/b>One very important tip would be to learn from the experience. I like a term that I often hear called \u201cFail fast and fix fast.\u201d If you\u2019re going to do something, get in and absolutely do it, so you can learn from it and fix it fast, because the longer you leave it, the worse it becomes. Learn as much as you can about investing; continually learn.
\nI\u2019m BMT since 1998 and I still go to property seminars and I listen to people talk about property, talk about investing in property so that I can actually learn about that. I\u2019ve been investing for nearly as long as that, and I still feel like I learned something when I sit there and listen to people who talk about property and what they think is going on in the future.
\nKevin:\u00a0 <\/b>It\u2019s amazing; I\u2019ve spoken to a lot of successful investors like yourself, and Margaret Lomas is another one who comes to mind instantly. I asked Margaret the question about the worst property investment she\u2019d ever made. She told me what it was, and then she told me that she still has it, and she has it for sentimental reasons. I think she probably does it to remember the pain so that she won\u2019t make that kind of mistake again. I don\u2019t know.
\nBut what about you? Would you quit your worst-performing property?
\nBrad:\u00a0 <\/b>Now, <\/b>the thing is I still own my worst-performing property.
\nKevin:\u00a0 <\/b>That\u2019s hilarious.
\nBrad:\u00a0 <\/b>I think you absolutely should quit your worst-performing property if it stops you from investing in another one. For me, it doesn\u2019t stop a thing, or I would quit it and sell it tomorrow and cut the loss.
\nThe thing is you have that problem of once you realize that loss, you really see it and you have to put the money in. I think you have to absolutely be prepared. If you do learn that investing in a property in a different way means that the long-term future is going to look a lot better and what you have is going to stop you from doing that, you should cut your losses and move on.
\nKevin:\u00a0 <\/b>Yes, great advice. Brad Beer from BMT Tax Depreciation.
\nBrad, thanks for your time, mate.
\nBrad:\u00a0 <\/b>Thanks, Kevin. Great to chat, as always.
\n <\/p>\n

6 mistakes to avoid when buying older units – Michael Yardney<\/a><\/h2>\n

Kevin:\u00a0 <\/b>Last week in the show, I was talking to Michael Yardney<\/a> about not so much the pros and cons but the benefits of buying older units and how adaptable they can be. It got us to thinking during the week that obviously, we go wrong in a lot of areas in real estate; where can you go wrong with buying older apartments? What should you be aware of? What should you avoid?
\nGood morning again, Michael, and welcome to the show.
\nMichael:\u00a0 <\/b>Hi Kevin. Thanks for having me again.
\nKevin:\u00a0 <\/b>Yes, it was an interesting conversation after that last interview. Can you run through some of the things that you think we should avoid or be aware of?
\nMichael:\u00a0 <\/b>Just to make things clear, we\u2019re talking about what when you and I were growing up used to be called flats that were built in the 1960s and the 1970s and today make good investments compared to many of the new, smaller, off-the-plan high-rise and high-density blocks. But again, not all properties are good investments, and in my mind, still probably less than 5% of established apartments \u2013 these older what we call flats \u2013 are investment grade.
\nOne has to start from the top and choose the location. You can\u2019t just buy any apartment and hope it\u2019s going to make a great investment. Maybe 70% or 80% of your investment property\u2019s performance is going to be dependent upon its location. The rest of it is, of course, going to be dependent upon the property\u2019s specific, unique features.
\nA common mistake investors make buying established apartments is not strategically looking at the state and then that location, the suburb in the state \u2013 one that\u2019s got the right demographics that\u2019s going to outperform the averages, because it\u2019s a gentrifying area, it\u2019s an area where people\u2019s wages are high, it\u2019s an area where people are moving into and there\u2019s a lack of supply and lots of demand, Kevin.
\nKevin:\u00a0 <\/b>We did make the point last week, though, that a lot of those older units are in some of those areas that are becoming gentrified. We can look around the cap cities and think of many locations where the flats were always looked down upon but now they\u2019re in quite good, emerging areas.
\nMichael:\u00a0 <\/b>In the early days \u2013 sorry, my early days \u2013 the inner suburbs were the working class areas. Interestingly, if you look back, that\u2019s where a lot of the factories used to be as well, a lot of the manufacturing and warehousing, and the heavy industrial was in the inner suburbs, and the workers were living close to them.
\nThen in the 1970s and \u201980s, with the advent of our freeways, the industrial areas moved to the outer suburbs and migrants moved into these inner suburbs. They became a bit more bohemian, and restaurants and caf\u00e9s came out. And these areas are still gentrifying, Kevin, so yes, there definitely has been a significant change, hasn\u2019t there?
\nKevin:\u00a0 <\/b>Yes, there certainly has. I guess, too, when you\u2019re looking at some of these older units, you really have to dig deep and have a look at the history of the building, not so much just the history of the area.
\nMichael:\u00a0 <\/b>Very much so. Not just the area, but also the right streets. Not every street in the suburb is going to be good. You want one with a good feel to it. Some streets have a different feel, a better feel, a unified feel, and if you\u2019re buying apartments, you\u2019d like, if possible, to have a street where there are homes and a lot of owner-occupiers, as well, rather than a street just of apartments.
\nBut you\u2019re right in what you were saying a month ago, Kevin. That you can get a lot of research not just on the area, but because it\u2019s an established apartment, you can get information about previous sales, sales within the block, how it\u2019s performed, owners corporation information about potential disputes, repairs, sinking funds \u2013 the sort of information you can\u2019t get on new properties, because they don\u2019t have a history.
\nYou only really know what a new property is worth when it\u2019s sold down the track in the secondary market, and unfortunately, some investors are getting disappointed when they see what happens to the property\u2019s prices a year or two after they\u2019ve purchased it.
\nKevin:\u00a0 <\/b>Yes, and that\u2019s a good thing about older units, too \u2013 they do actually have a history; you can check on it. We can learn a lot from looking back, as well.
\nWhat about position and outlook, Michael?
\nMichael:\u00a0 <\/b>When you\u2019re buying new property, you often have an opportunity within the block to choose \u201cDo I want to be on the 10th floor or the 4th floor? Do I want to face north, south, east, or west?\u201d You don\u2019t have that luxury of choice with established properties, but that doesn\u2019t mean that you should buy it if the outlook and the position in the block isn\u2019t good.
\nLight and amenity is important, so the direction it\u2019s facing and being able to get good light during the day, the views that you have are important, what floor it\u2019s on. There\u2019s not a correct answer. Some people don\u2019t want to be on the ground floor because they feel a level of security on the first floor.
\nI think in these older blocks, if you had to choose, the prime position is the first-floor front unit, and sometimes if there are two or three stories up, maybe the top story, people don\u2019t particularly want. We\u2019ll often find tenants and owner-occupiers don\u2019t want to walk that extra level with their shopping at the end of the day.
\nSo yes, look at the positon and the outlook of the property, and if it doesn\u2019t suit, just go to another block.
\nKevin:\u00a0 <\/b>Michael, many people are concerned when they\u2019re buying a unit that there\u2019s no land with it. How does that impact the value?
\nMichael:\u00a0 <\/b>That\u2019s an incorrect thought that people have, because if you own an apartment in a block of ten, then you basically have a tenth of the land component underneath you, and I\u2019d rather own a tenth of a block of land in a good inner suburb of Melbourne, Sydney, Brisbane, as opposed to hectares of land out in the middle of nowhere. It\u2019s the land component that is important, and that\u2019s what is going to create the scarcity.
\nThe other interesting thing is that a lot of these established apartments are bought below intrinsic value, meaning you couldn\u2019t replace them. If that block of ten apartments burned down, under today\u2019s town planning regulation, you wouldn\u2019t be able to build them at that size or with that amount of car parking, so you\u2019d often have to dig in and do underground car parking, and it would be much more expensive.
\nSo the land component is what\u2019s underpinning the increasing value of your property, because as I said right at the beginning, 70% or 80% of the heavy lifting is going to be done by the location and the land, and the rest by the value of the property.
\nKevin:\u00a0 <\/b>One of the outstanding things that we\u2019d discussed last week, too, when we\u2019re talking about these older units, Michael, is the opportunity to renovate and add some value.
\nMichael:\u00a0 <\/b>In today\u2019s market where the property market is not going to grow as strongly as it did in the last couple of years, I like the concept of adding value. I\u2019d still be buying established properties even if I didn\u2019t have the budget to do a renovation now, because the added value upside is still going to be there a bit further down the track if you can\u2019t do it today.
\nSo buy the best property you can, knowing that in two, three, or four years\u2019 time, you\u2019re going to have the ability \u2013 when you\u2019ve saved a little bit more \u2013 to add value, and that\u2019s going to bring the insides up to the standard \u2013 or it should bring the inside up to the standard \u2013 of the modern apartment with new kitchens, new bathrooms, and that\u2019ll make it attractive to tenants and ensure that you have a top performing investment.
\nKevin:\u00a0 <\/b>Indeed, Michael. Once again, thank you very much for your time. We\u2019ll look forward to catching up with you again next week.
\nMichael:\u00a0 <\/b>My pleasure, Kevin. Thank you.
\n <\/p>\n

“Don’t get lazy with your developments” – Jo Chivers<\/h2>\n

Kevin:<\/b>\u00a0 There is a very big step between becoming a property investor and becoming a property developer. But you know, it doesn\u2019t have to be as difficult as it sounds. When we think of property developers we think of those big high rises. It doesn\u2019t necessarily have to be that complicated.
\nI\u2019m drawn to an article that was written by Jo Chivers from Property Bloom where she gives some great advice about getting started. She joins me as my guest.
\nGood day, Jo.
\nJo:<\/b>\u00a0 Good day, Kevin. How are you?
\nKevin:<\/b>\u00a0 Good. I want to get your tips on getting started in property development, but just before we do that, tell us how you got involved in it. How did it start for you?
\nJo:<\/b>\u00a0 Sure. I started investing \u2013 gosh \u2013 15 years ago now. After I\u2019d educated myself a little bit, I started with an off-the-plan strategy. My first investments were off-the-plan apartments in Sydney. Back then in 2000, I was very lucky because the timing was great. We had that nice little lift-off and that boom that was happening from about 2000 to 2003 or 2004.
\nI got into that strategy \u2013 and I actually repeated that probably four or five times \u2013 but what I did find is that when I was settling those properties in Sydney, they were very negatively geared. But I also noticed that while I could create some equity in that off-the-plan strategy, it\u2019s a little bit different to how it\u2019s done today. Back then, the developer gave you a discount to buy in early, to buy off the plan, and then if you had the market rising at the same time, you made a nice little chunk of equity. When you settled you could draw that out and use that to go again.
\nThat\u2019s exactly what I did. Obviously, I wanted to hold these properties and I found that they were quite negative, but looking into that strategy I found that also if I was making that much money, the developer must be making quite a bit, as well. So that got me really interested in developing property.
\nAfter I settled the fifth property, I realized \u201cOkay, I can\u2019t keep having these negatively geared properties in my portfolio. I need to find something that\u2019s a bit more cash flow positive.\u201d That\u2019s when I looked outside of Sydney and found a lovely big regional area in the Hunter Region.
\nKevin:<\/b>\u00a0 Where was that one? What was your first development?
\nJo:<\/b>\u00a0 The first development was in the Hunter. I went up there to do my research, and I spent a few weeks really researching the whole area and region. I found a city, then just honed in on that particular city and did a lot more research \u2013 talked to all the agents, got to know the area a little bit and the different suburbs within that city or town. Then I bought a big piece of land. It was 1000 square meters, had a little cottage on it. I renovated the cottage and built the duplex behind it and subdivided.
\nBefore I did that I\u2019d researched with council exactly what the requirements were and what you could and couldn\u2019t do up there. Because of the large lot sizes, there was a lot more opportunity and also it was so affordable compared with Sydney.
\nMind you, that very first development that I did \u2013 gosh \u2013 I didn\u2019t really know what I was doing, but it taught me so much along the way. I learned a lot simply by asking lots and lots and lots of questions. And the best way to learn is great study, but the best way to learn is to actually get in there and do it. You really do come away with a lot more information and experience.
\nKevin:<\/b>\u00a0 At that time, too, the market was a little bit different from what it is now, and you could actually make some mistakes and the market would pretty much take care of it because it was an increasing market. You probably have to be a little bit more careful nowadays, would you think, Jo?
\nJo:<\/b>\u00a0 Well, yes. In hindsight now looking back, I actually did make some nice equity on that but it wasn\u2019t because the market was rising; the equity was created because I added value to the property. By adding value, I mean we built the duplex, so it actually ended up being three dwellings on that piece of land and then we subdivided. That\u2019s adding value. That market up there when I started that development was actually quite flat at the time. But through that development process, the equity was created.
\nThat\u2019s why I actually think developing property is a great way for investors because you\u2019re actually building in a little buffer of equity through this development process. It can be quite a safe strategy, in a way.
\nKevin:<\/b>\u00a0 I\u2019ve just done a quick calculation. You\u2019ve probably been doing this for 15 to 16 odd years now. You would have seen a lot of changes in the market. The one you just mentioned there about how the market dynamic has changed, has that been the biggest change you\u2019ve noticed?
\nJo:<\/b>\u00a0 We\u2019ve had so much happen over the last 15 years. Obviously changes come in many ways \u2013 so changes in the market and the economy. We\u2019ve seen the GFC, we\u2019ve seen the credit crisis, we\u2019ve seen the mining boom, we\u2019ve seen the mining slow-down. We\u2019ve seen a lot of changes in the market,
\nBut also the changes in construction methods, so to speak, or costs \u2013 they evolve, as well \u2013 and ways of going about things. I\u2019ve now completed over 100 developments, and over the years, I\u2019ve basically been able to fine tune the process. I\u2019ve cut out a lot of these time-wasting processes that I was doing in the beginning.
\nYes, there\u2019s been a lot of change over this last 15 years, but essentially what you do is add value through development. The strategy is still the same; it\u2019s just the process, I guess, that I\u2019ve been able to fine tune over that period of time.
\nKevin:<\/b>\u00a0 Is that a skill you\u2019ve developed? Have you learned that? You can\u2019t add value all the time unless you really know what you\u2019re doing.
\nJo:<\/b>\u00a0 Well, you can\u2026
\nKevin:<\/b>\u00a0 Good, tell me.
\nJo:<\/b>\u00a0 \u2026If you know the area. The area doesn\u2019t necessarily have to have the capital growth but it\u2019s all about the numbers. You buy a piece of land \u2013 most recently, we\u2019re doing a lot of work around Newcastle \u2013 and you build just a duplex. A duplex is an attached dwelling, so you\u2019re actually building two dwellings \u2013 so two, three-bedroom dwellings \u2013 but they\u2019re attached as part of a duplex.
\nBut you can Torrens title subdivide that. By Torrens title subdividing the land, you\u2019re actually only paying half the amount of the land for each of those dwellings. That\u2019s where the equity is created; it\u2019s in that subdivision process \u2013 as long as the numbers are stacking up.
\nYou just have to run the numbers first. You look at your land costs, you look at your costs to build the duplex, the cost to subdivide it, and then there should be a chunk of equity there \u2013 depending, of course, on what the end value will be in that particular market. You need to research what it is going to be worth when we finish \u2013 that three-bedroom, two-bathroom, single-garage, detached villa \u2013 and work back from that number.
\nKevin:<\/b>\u00a0 You said there you\u2019ve done over 100 developments, so this is probably going to be a hard question for you to answer, but what\u2019s been the best one?
\nJo:<\/b>\u00a0 It is a bit hard. We\u2019ve done some larger developments, but it\u2019s interesting; what I\u2019ve found is that sometimes a smaller development can give you the same return on investment as a larger development, but you\u2019re not having to outlay so much capital.
\nReally, what I\u2019m finding at the moment is around the Newcastle market, it\u2019s a good market. There\u2019s been a lot of spend in that particular area. There\u2019s a lot of infrastructure going on. There\u2019s a lot of gentrifying, if you like, of the city. And they\u2019re making it more attractive for people to move to Newcastle. It has the beautiful beaches. There are a lot of reasons why people can work there, and a lot of people are working remotely these days anyway, so why not live in a more affordable but beautiful city two hours from Sydney?
\nWhat I\u2019ve found lately with the duplex developments around that particular city is that the equity we\u2019re creating is far higher than what we did, say, on a six-unit project a few years ago. It\u2019s interesting; I\u2019d say the best developments that we\u2019ve done so far are these dual-occupancy developments that we\u2019re working on now around Newcastle.
\nKevin:<\/b>\u00a0 This next one might be easier because I\u2019m going to ask you what\u2019s the worst one you\u2019ve ever done? That\u2019s probably the one that you learnt most from or that is probably still prominent in your mind.
\nJo:<\/b>\u00a0 Yes. I do get asked that, and it\u2019s a good question to ask because really not everything is rosy all the time. The worst development? We had council we were working under that went into administration. We had two DAs that had been in Council for far too long, and they were just taking so long to process. They were both for three-unit projects.
\nWhen the administrator took over, they brought in an Independent Planning Panel. So the town planners who had been working on that DA basically got pushed aside and this new panel of planners from Sydney and all over the different councils came into assess the DAs that were still in council.
\nThey looked at ours and then they basically said, \u201cNo, we\u2019re not going to accept a three-unit project for these two,\u201d and they cited a whole heap of weird and wonderful reasons, which really didn\u2019t suit that location.
\nWe had to go back to a dual occupancy, so we had to redesign it, put two dwellings on each of those projects instead of three, so the equity creation was less than what we originally planned. However, we had two bigger dwellings and it still ended up a fairly good project for our clients.
\nThat\u2019s an unknown. So council is always the unknown. Even though you have your requirements and we were meeting all of the DCP \u2013 the Development Control Plan \u2013 and L&P, it just came down to just being unlucky at the time with this administration process.
\nKevin:<\/b>\u00a0 Unfortunately with a situation like that, I guess with someone new coming in, they feel like they have to make those kind of changes or those statements, otherwise there\u2019s no need to have them there really. That\u2019s the difficulty.
\nJo:<\/b>\u00a0 We could have fought it. We could have gone to the Land Environment Court, but that would have been very costly. So we just discussed the options for the client, and we decided to just go with the dual occupancy. That\u2019s a bit of an anomaly. Yes, I\u2019d have to say that\u2019s probably the worst project.
\nKevin:<\/b>\u00a0 Thanks for sharing that with us. I know you do work on behalf of a lot of your clients, but you also do work for yourself. Do you have a buy-and-hold strategy, or are you a flipper?
\nJo:<\/b>\u00a0 No, I\u2019m a holder. I love holding property. I hate selling it. I think we work so hard to get the property. And you know, time heals. Sometimes you find you\u2019re going through a market condition where \u201cGosh, there is an oversupply now. Shall I sell it and just be done with it?\u201d Or the rental market is not as good as it has been and you have to drop your rent.
\nOver time if you hold it for a long period, conditions change. I think if you\u2019ve bought in a decent enough area to start with, holding is a great strategy because you will see the returns after probably 10 years or so. And then after 20 years, you\u2019ll look back and you\u2019ll say, \u201cGosh, I wish I would have bought five of those.\u201d So I\u2019m definitely a holder.
\nKevin:<\/b>\u00a0 Yes, good on you. I notice in reading your blog, too, and your tips about getting started in development, one of the things you say is that you need to take massive levels of action. Why do you think some people don\u2019t? Is it that they don\u2019t have the confidence to do it or they don\u2019t have the absolute belief?
\nJo:<\/b>\u00a0 Yes. When I did my course, I watched as a lot of people who finished the course went on and signed up for more courses and more education and went off to another educator and did more courses, and they just didn\u2019t get into the market. I put that down to it has got a different risk factor. People look at things in a different way.
\nBut the best way to learn is to really get into the market and give it a go. Sure, you might make mistakes, but if you do your research and you talk to enough people and ask enough questions, then you\u2019re going to learn far more from actually taking that action.
\nWhen I say massive amount of actions, I mean don\u2019t just fiddle around with a bit of research here and a couple of phone calls there. Make a commitment, hone in, focus in on a location, and become an expert in that location. But give yourself a time period. \u201cI\u2019m going to study this market for two weeks or three weeks.\u201d
\nBy that stage, you\u2019ll have a good understanding of what the pricing and the conditions are, what the demand is, where it\u2019s coming from, what the economic factors are, what\u2019s going on that\u2019s going to add value to that location down the track. Then get in and buy something. Don\u2019t muck around because there are opportunities every day. Once you\u2019ve done your research you just have to back yourself. Get in there. Buy something.
\nIf it\u2019s just a first investment, always look for a property that you can add value to later, whether that\u2019s through renovation or subdivision or adding other dwellings. You may not be ready to do that yet, but if you buy that property with the intention down the track to develop it, then you have that option down there.
\nUsually, you\u2019ll come back to that and you\u2019ll find that you make far more equity from that project after you revisit it in a few years because you\u2019ll have the benefit of the capital growth that may have taken place.
\nYes, just get in and do it.
\nKevin:<\/b>\u00a0 Research, of course, is so important, isn\u2019t it? You can be guilty of doing too much research. You can over research something and then almost become paralyzed. That\u2019s why I love what you just said about giving yourself a time frame and saying, \u201cTwo weeks, I\u2019m going to research this. Then I\u2019m going to make a decision \u2013 either go ahead with it or I don\u2019t and then go and find another one.\u201d
\nJo:\u00a0 <\/b>That\u2019s right. Because it can be overwhelming. Particularly, if you\u2019re looking at too many locations, it can be really daunting and overwhelming. So you just need to focus on the area, become a bit of an expert, and then jump in and go for it.
\nKevin:<\/b>\u00a0 You mentioned also about refining your process. At the end of each development, do you look at it and say, \u201cHow could I have done that better? What did I learn out of this?\u201d Is that what you call refining your process?
\nJo:<\/b>\u00a0 Yes. We track the timing on every stage. There are so many different phases of a development, and we track the timing and we look at ways that perhaps if we could have got that DA into council earlier, we would have saved three or four weeks.
\nWe can\u2019t really do much when the council is processing it because it is up to their internal resources, but there are a few different phases where you can definitely improve timing and cost. So we always look back over a development and we look at where we could save some time or save some money by doing it in a different way.
\nWe discuss this very closely with our builder because sometimes we\u2019ve done so many developments and you just go, \u201cWe\u2019ll do that one again. We\u2019ll do it in the same way.\u201d But you can get a bit lazy doing it that way.
\nBy looking at \u201cOkay, what if we change the configuration? What if we did put this different feature into the development? How much is that going to add value? And can we save costs by changing some of the fittings or changing the way we cut the size using a dropped edge beam slab, for instance, rather than so much retaining if it\u2019s required.\u201d
\nThere are lots of ways you can actually fine tune the whole process. It\u2019s just a matter of focusing on each little stage and seeing how you can do it better.
\nKevin:<\/b>\u00a0 Jo, I know you do a lot of investing around the Newcastle area. Do you move out of that area at all? Would you buy elsewhere in Australia?
\nJo:<\/b>\u00a0 I would, but it\u2019s a really good region. The Hunter Region is massive, so we actually move around that region. When things change in one particular area, we\u2019ll go to a different area. I\u2019ve just found that it\u2019s been good and consistent and still has a lot of potential.
\nBut yes, I would look in other areas. It\u2019s a diversification and you really should. My personal properties aren\u2019t all in the Hunter, for instance. I would definitely look around. It does take time to get your head around a different state and then honing in on a different city and then a different suburb. You need to then focus on that.
\nFor me at the moment, there\u2019s so much potential there in the Hunter I don\u2019t need to at the minute, but I will moving forward. I have a mix personally in my portfolio of commercial property and residential. There are always possibilities everywhere.
\nIf you look at the property clock and in what stage each city and state is in, they\u2019re all in a different stage of the market, so if you can buy in at the bottom of the market in a particular state, then why not?
\nKevin:<\/b>\u00a0 Just one last piece of advice. I\u2019m hearing from a lot of people, and particularly young people, that they\u2019re really concerned about the current market. I\u2019m talking now about first-home buyers who are not willing to take that first step or they\u2019re really concerned about some of the information that\u2019s coming out.
\nWhat advice would you have for them? Let me ask you it this way: what advice would you give to your children about getting into property?
\nJo:<\/b>\u00a0 I\u2019m already giving it to my two sons, who are 8 and 14. They\u2019re saving for their deposit.
\nMy advice is to get into the market. Look, for a first-home buyer, you don\u2019t have to buy your dream home as a first investment. Start low. You can even have an investment property before you actually have your own home to live in.
\nI\u2019d just say get into the market. It seems really expensive and it seems crazy and out of reach, but you know what? In 10 years\u2019 time, you\u2019re going to look back and go, \u201cGod, that was so cheap. We should have bought that house at $500,000 and now it\u2019s valued at $800,000,\u201d or whatever the number is.
\nI would say save up, get your deposit together, and get into the market because really property has performed so well. It goes in cycles like everything, but long-term holding of property really from my perspective and my experience is a really good investment.
\nKevin:<\/b>\u00a0 Jo, thank you for spending so much time with us. It\u2019s always a delight talking to you.
\nJo Chivers from Property Bloom. Thank you so much for your time.
\nJo:<\/b>\u00a0 You\u2019re welcome. Thanks, Kevin. Bye.
\n <\/p>\n

What agents know about you and how they use it – Kylie Davis<\/h2>\n

Kevin:\u00a0 <\/b>In the real estate industry, real estate agents use data for many, many things \u2013 to keep in touch with their future listings, to keep in touch with their past sellers and buyers, etc. \u2013 but there are good and bad ways to use it, and there\u2019s a new thing called big data. Well, it\u2019s probably not all that new, but let\u2019s get a definition on what it is and how it\u2019s going to impact agents and consumers. Joining me to talk about this, Kylie Davis from CoreLogic RP Data.
\nGood morning, Kylie.
\nKylie:\u00a0 <\/b>Hi, Kevin. How are you going?
\nKevin:\u00a0 <\/b>Well, thank you. Tell me what big data is, firstly.
\nKylie:\u00a0 <\/b>Big data is one of those catchphrases, and a lot of agents think they have big data because they know a lot about the houses in their local area, but what big data is is where you know everything about all of the properties in your area, not just the ones that you\u2019ve transacted with, but all of the properties in your area \u2013 all of their features, when they were last sold, how long occupancy is, all of that sort of information \u2013 and then you overlay that with information from other sources.
\nYou overlay it with information about the people who live in them and information about them and then any other information you can find so that you get a really deep and rich picture about what the area is doing.
\nYou can then look at what past sales have done, like the behavior of people as well as the properties in past sales, and then you can overlay it across what hasn\u2019t sold to see which are the properties that match that behavior the best, and therefore, work out what\u2019s going to sell.
\nKevin:\u00a0 <\/b>Yes, well, I think RP Data has been around for quite a while, of course, and now known as CoreLogic RP Data, but that data that you provide agents is pretty much ownership and past sales data, and that\u2019s what agents used to use as a bit like their spray and pray. They\u2019d just send stuff out and hope that some of it stuck.
\nBut it\u2019s become a lot more refined these days, Kylie, hasn\u2019t it?
\nKylie:\u00a0 <\/b>Absolutely. We are now working with partners like Experian, Quantium, and Greater Data to find out a lot more about the people and the behaviors of the people inside those properties, so that we can get a richer idea of what\u2019s happening around the country.
\nKevin:\u00a0 <\/b>Can you give me a bit of an idea about how agents can best use this big data?
\nKylie:\u00a0 <\/b>Yes, sure. The first, easiest way is to use that information about the people in the properties to write better direct mail, basically. Every week, agents put thousands of fliers in everyone\u2019s letterbox, and all they really say is \u201cI sold a house,\u201d \u201cThere\u2019s a house for sale,\u201d or \u201cLet me sell you a house.\u201d Everyone does it, and there\u2019s absolutely no way of differentiating yourself if you\u2019re doing that.
\nBut if you\u2019re smart and you\u2019re combining that with testimonials \u2013 you sold somebody\u2019s house down the road, you had a great experience with them, and you\u2019ve helped them in a particular way \u2013 you can write to the neighbors personally, in an addressed way, rather than a flyer, and tell them the story about what you\u2019ve done and also to help.
\nAnd we know that direct mail has a three times better open rate than just a flyer in somebody\u2019s letterbox.
\nKevin:\u00a0 <\/b>What about agents talking to people on the phone?
\nKylie:\u00a0 <\/b>Yes, they can definitely do that, too. We\u2019re now using big data \u2013 that information about the people in the house \u2013 to create lists for agents that help you warm up your cold calling. So instead of just calling a hundred people and trying to get one hit, we\u2019re able to give the analytics and insights to give you a list of addresses where they haven\u2019t sold yet but the behavior matches things that we can see that have been selling.
\nThat gives you a warmer list of people to call, and that has about a five times greater chance of getting a hit.
\nKevin:\u00a0 <\/b>One of the big developments we\u2019ve seen in recent times, too, is social media. Is there a way to integrate this into social media?
\nKylie:\u00a0 <\/b>There is. There\u2019s a company called Quantium, who are one of the biggest analytic companies around customer behavior, and they\u2019ve done a deal with Facebook. They have a thing called a QSegment. You contact them for free and they whitelist you, so that you can use their database to target people on Facebook.
\nYou never get a list of people that you\u2019re targeting, but you do a normal post on Facebook and you use their segmentation to tie in with things like \u201cI want to target people on Facebook within five kilometers of my office who have three-bedroom homes, who have owned them for more than 20 years.\u201d
\nYou can really start to drill down into that behavior so that your post targets those people. That\u2019s a great way of getting content out to people who are thinking of selling, useful things about your local market.
\nKevin:\u00a0 <\/b>Yes, there was a time \u2013 I guess going back even only a few years \u2013 when a lot of consumers would have felt this was a bit creepy, that the agent knew a little bit too much about me, but I think it\u2019s a great way now that agents are connecting with future sellers and starting to build that relationship.
\nKylie:\u00a0 <\/b>Yes, I think it depends on how you do it. if you take the approach that you\u2019re spying on people, that\u2019s a pretty awful way to do it. It\u2019s more about helping you understand what kind of service <\/b>you can offer the best, and letting people select in and out of using that service.
\nKevin:\u00a0 <\/b>If you\u2019re an agent and you\u2019d like to find out a little bit more about this, there is an e-mail address you can send to and you\u2019ll be automatically whitelisted. That is qmedia@quantium.com.au<\/a>.
\nThank you very much for your time, Kylie.
\nKylie:\u00a0 <\/b>No worries. Thank you.<\/p>\n","protected":false},"excerpt":{"rendered":"

  Jacinta from Western Australia is troubled about property investing because, while she is keen, she is having trouble convincing her partner that it is the right thing to do. She asks \u2018what can I do to convince my partner?\u2019. Hear Nhan Nguyen\u2019s advice. We…<\/p>\n","protected":false},"author":176692471,"featured_media":9345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10,11,13,24],"tags":[101],"class_list":["post-9343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kevin-turner-sponsored-channels","category-kevin-update","category-latest-story","category-shows","tag-podcast"],"yoast_head":"\nGet used to being outside your comfort zone + How agents use data about you - Realty Talk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/channels.realty.com.au\/realtytalk\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get used to being outside your comfort zone + How agents use data about you - Realty Talk\" \/>\n<meta property=\"og:description\" content=\"  Jacinta from Western Australia is troubled about property investing because, while she is keen, she is having trouble convincing her partner that it is the right thing to do. She asks \u2018what can I do to convince my partner?\u2019. Hear Nhan Nguyen\u2019s advice. We...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/channels.realty.com.au\/realtytalk\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\/\" \/>\n<meta property=\"og:site_name\" content=\"Realty Talk\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-22T00:00:38+00:00\" \/>\n<meta name=\"author\" content=\"rolanrush\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"rolanrush\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"43 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\\\/\"},\"author\":{\"name\":\"rolanrush\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/#\\\/schema\\\/person\\\/384a57ac9e52cb9bf19896cb15eaa52d\"},\"headline\":\"Get used to being outside your comfort zone + How agents use data about you\",\"datePublished\":\"2016-09-22T00:00:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\\\/\"},\"wordCount\":8521,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"podcast\"],\"articleSection\":[\"Kevin Turner\",\"Kevin's Update\",\"Latest Stories\",\"Shows\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\\\/\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\\\/\",\"name\":\"Get used to being outside your comfort zone + How agents use data about you - Realty Talk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2016-09-22T00:00:38+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/#\\\/schema\\\/person\\\/384a57ac9e52cb9bf19896cb15eaa52d\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Get used to being outside your comfort zone + How agents use data about you\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/#website\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/\",\"name\":\"Realty Talk\",\"description\":\"Your Trusted Voice For Property Investing. Anywhere, Anytime.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/#\\\/schema\\\/person\\\/384a57ac9e52cb9bf19896cb15eaa52d\",\"name\":\"rolanrush\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/86544778804295a7fa45cbde097dc3a58a45ba6ed28859f17059ca74c38723d2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/86544778804295a7fa45cbde097dc3a58a45ba6ed28859f17059ca74c38723d2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/86544778804295a7fa45cbde097dc3a58a45ba6ed28859f17059ca74c38723d2?s=96&d=mm&r=g\",\"caption\":\"rolanrush\"},\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/author\\\/rolanrush\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Get used to being outside your comfort zone + How agents use data about you - Realty Talk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/channels.realty.com.au\/realtytalk\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\/","og_locale":"en_US","og_type":"article","og_title":"Get used to being outside your comfort zone + How agents use data about you - Realty Talk","og_description":"  Jacinta from Western Australia is troubled about property investing because, while she is keen, she is having trouble convincing her partner that it is the right thing to do. She asks \u2018what can I do to convince my partner?\u2019. Hear Nhan Nguyen\u2019s advice. We...","og_url":"https:\/\/channels.realty.com.au\/realtytalk\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\/","og_site_name":"Realty Talk","article_published_time":"2016-09-22T00:00:38+00:00","author":"rolanrush","twitter_card":"summary_large_image","twitter_misc":{"Written by":"rolanrush","Est. reading time":"43 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/channels.realty.com.au\/realtytalk\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\/#article","isPartOf":{"@id":"https:\/\/channels.realty.com.au\/realtytalk\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\/"},"author":{"name":"rolanrush","@id":"https:\/\/channels.realty.com.au\/realtytalk\/#\/schema\/person\/384a57ac9e52cb9bf19896cb15eaa52d"},"headline":"Get used to being outside your comfort zone + How agents use data about you","datePublished":"2016-09-22T00:00:38+00:00","mainEntityOfPage":{"@id":"https:\/\/channels.realty.com.au\/realtytalk\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\/"},"wordCount":8521,"commentCount":0,"image":{"@id":"https:\/\/channels.realty.com.au\/realtytalk\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\/#primaryimage"},"thumbnailUrl":"","keywords":["podcast"],"articleSection":["Kevin Turner","Kevin's Update","Latest Stories","Shows"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/channels.realty.com.au\/realtytalk\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/channels.realty.com.au\/realtytalk\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\/","url":"https:\/\/channels.realty.com.au\/realtytalk\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\/","name":"Get used to being outside your comfort zone + How agents use data about you - Realty Talk","isPartOf":{"@id":"https:\/\/channels.realty.com.au\/realtytalk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/channels.realty.com.au\/realtytalk\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\/#primaryimage"},"image":{"@id":"https:\/\/channels.realty.com.au\/realtytalk\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\/#primaryimage"},"thumbnailUrl":"","datePublished":"2016-09-22T00:00:38+00:00","author":{"@id":"https:\/\/channels.realty.com.au\/realtytalk\/#\/schema\/person\/384a57ac9e52cb9bf19896cb15eaa52d"},"breadcrumb":{"@id":"https:\/\/channels.realty.com.au\/realtytalk\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/channels.realty.com.au\/realtytalk\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/channels.realty.com.au\/realtytalk\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/channels.realty.com.au\/realtytalk\/get-used-to-being-outside-your-comfort-zone-how-agents-use-data-about-you\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/channels.realty.com.au\/realtytalk\/"},{"@type":"ListItem","position":2,"name":"Get used to being outside your comfort zone + How agents use data about you"}]},{"@type":"WebSite","@id":"https:\/\/channels.realty.com.au\/realtytalk\/#website","url":"https:\/\/channels.realty.com.au\/realtytalk\/","name":"Realty Talk","description":"Your Trusted Voice For Property Investing. Anywhere, Anytime.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/channels.realty.com.au\/realtytalk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/channels.realty.com.au\/realtytalk\/#\/schema\/person\/384a57ac9e52cb9bf19896cb15eaa52d","name":"rolanrush","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/86544778804295a7fa45cbde097dc3a58a45ba6ed28859f17059ca74c38723d2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/86544778804295a7fa45cbde097dc3a58a45ba6ed28859f17059ca74c38723d2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/86544778804295a7fa45cbde097dc3a58a45ba6ed28859f17059ca74c38723d2?s=96&d=mm&r=g","caption":"rolanrush"},"url":"https:\/\/channels.realty.com.au\/realtytalk\/author\/rolanrush\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/channels.realty.com.au\/realtytalk\/wp-json\/wp\/v2\/posts\/9343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channels.realty.com.au\/realtytalk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/channels.realty.com.au\/realtytalk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtytalk\/wp-json\/wp\/v2\/users\/176692471"}],"replies":[{"embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtytalk\/wp-json\/wp\/v2\/comments?post=9343"}],"version-history":[{"count":0,"href":"https:\/\/channels.realty.com.au\/realtytalk\/wp-json\/wp\/v2\/posts\/9343\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtytalk\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/channels.realty.com.au\/realtytalk\/wp-json\/wp\/v2\/media?parent=9343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtytalk\/wp-json\/wp\/v2\/categories?post=9343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtytalk\/wp-json\/wp\/v2\/tags?post=9343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}