{"id":6314,"date":"2015-11-13T01:00:18","date_gmt":"2015-11-12T14:00:18","guid":{"rendered":"http:\/\/realestatetalk.com.au\/?p=6314"},"modified":"2015-11-13T01:00:18","modified_gmt":"2015-11-12T14:00:18","slug":"what-attracts-so-many-chinese-to-the-australian-market","status":"publish","type":"post","link":"https:\/\/channels.realty.com.au\/realtytalk\/what-attracts-so-many-chinese-to-the-australian-market\/","title":{"rendered":"What attracts so many Chinese to the Australian market? &#8211; Simon Henry"},"content":{"rendered":"<p>&nbsp;<br \/>\nIn today&#8217;s show we talk to\u00a0<strong>Simon Henry<\/strong>, who is the co-CEO for Juwai.com,\u00a0named recently as the most influential international property site in China.<br \/>\n&nbsp;<\/p>\n<h4>Transcript:<\/h4>\n<p><b>Kevin:<\/b>\u00a0 Simon Henry, who is the co-CEO for Juwai.com, joins me.<br \/>\nSimon, welcome to the show.<br \/>\n<b>Simon:<\/b>\u00a0 Good morning, Kevin.<br \/>\n<b>Kevin:<\/b>\u00a0 Congratulations. Juwai.com was named recently as the most influential international property site in China. What does that mean to your company?<br \/>\n<b>Simon:<\/b>\u00a0 It was a sensational award, the fact that we were recognized by one of the peak commerce bodies in mainland China in 2014. Two weeks ago, we won the follow up award to that one, so we actually received it two years in a row.<br \/>\nFor us, it really brings credibility to what we\u2019re doing and what we\u2019re achieving, to really promote the world opportunity to Chinese property buyers and investors.<br \/>\n<b>Kevin:<\/b>\u00a0 Of course, when we think of foreign ownership, there\u2019s so much talk about Chinese buyers into the Australian market, but really the Chinese impact on the Australian market is fairly low if you look at some of the other countries who are buying into Australia.<br \/>\n<b>Simon:<\/b>\u00a0 Absolutely. The Chinese, while their dollar value of investment over the last couple of years has been quite high, they still rank outside the top five in terms of total land ownership in Australia. If you take, say, every hundred acres of property owned by foreign investors, the Chinese own only 4%.<br \/>\nThe Chinese are definitely buying new projects and developments and houses, and that\u2019s adding to the supply. It\u2019s creating massive amounts of jobs, and it also means a lot more industry is being supported by Chinese tourists and students coming to Australia. It\u2019s a good thing.<br \/>\n<b>Kevin:<\/b>\u00a0 When we talk about Chinese buying in Australia, or buying units and apartments as you just said, are they buying them to hold into a portfolio, or are they buying them as an investment to put tenants in?<br \/>\n<b>Simon:<\/b>\u00a0 This is one of the beautiful things about Juwai. We have a product called Juwai IQ, which we launched today. It\u2019s the first time we\u2019ve got really hard information on the motivations behind Chinese buyers.<\/p>\n<ul>\n<li>The number one reason they buy property internationally is for investment. They\u2019re already property rich in China, Hong Kong, or Singapore, and are looking to diversify their portfolio.<\/li>\n<li>The second is to buy a property for their kids to live in while they study.<\/li>\n<li>The third is to emigrate overseas.<\/li>\n<li>The fourth is for lifestyle. They\u2019re the trophy homes and harbor homes that you see.<\/li>\n<\/ul>\n<p>The data really does support a diversified portfolio approach to international property.<br \/>\n<b>Kevin:<\/b>\u00a0 We hear a lot of stories, particularly out of Sydney, about foreign buyers who are buying units in an apartment block, locking them up and not even turning the power on. What\u2019s the reasoning behind that? Why are they doing that?<br \/>\n<b>Simon:<\/b>\u00a0 This is actually quite interesting. We saw this report out of mainland China for the same practice happening in mainland China, and we asked the question why is it happening? The psyche of the mainland Chinese is that if you buy a property and have a tenant live in it, it becomes a secondhand property and loses some of its value.<br \/>\nWe\u2019ve been doing a lot of education over the last couple of years about the benefits of property management and leasing properties back. We\u2019re starting to see a lot of enquiry now for once they purchase the property to actually hand it over to an estate agent to help manage the property moving forward.<br \/>\n<b>Kevin:<\/b>\u00a0 What is it that attracts so many Chinese to the Australian market? Is it the lifestyle or areas like the Great Barrier Reef?<br \/>\n<b>Simon:<\/b>\u00a0 Australia definitely has a good brand reputation amongst Chinese communities globally. Australia is obviously a destination where they think food, they think education, they think travel, they think tourism. The proximity to mainland China is fantastic, and the time zones are relatively the same.<br \/>\nIt\u2019s a very easy transition to go from mainland China to Australia as one of their destinations of choice when they travel overseas. Australia still lags behind the United States, but it\u2019s catching up.<br \/>\n<b>Kevin:<\/b>\u00a0 Is Australia seen as a desirable area for Chinese developers?<br \/>\n<b>Simon:<\/b>\u00a0 Absolutely. We have a number of very large Chinese developers who are now starting to buy blocks of land and parcels to develop projects in Australia. Contrary to common belief, these projects are intended for domestic supply, not for international supply. They\u2019re moving in to build developments and then selling them to locals.<br \/>\n<b>Kevin:<\/b>\u00a0 Just to round this out, what are the top cities in Australia for Chinese investment?<br \/>\n<b>Simon:<\/b>\u00a0 Looking at our data for Q2 2015, Melbourne is actually the number one destination, followed by Sydney, Brisbane, Gold Coast, and then Perth.<br \/>\n<b>Kevin:<\/b>\u00a0 What\u2019s driving that investment into Melbourne? Is it a price point?<br \/>\n<b>Simon:<\/b>\u00a0 Melbourne has a lot of new project developments being built at the moment, and they\u2019re very aggressively marketing their projects and properties in mainland China. It is about brand reputation and city familiarity, so the Melbourne developers are doing a great job of marketing their product.<br \/>\n<b>Kevin:\u00a0 <\/b>Great talking to you. Simon Henry, who is the co-CEO for Juwai.com.<br \/>\nThanks for your time.<br \/>\n<b>Simon:<\/b>\u00a0 Thank you Kevin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; In today&#8217;s show we talk to\u00a0Simon Henry, who is the co-CEO for Juwai.com,\u00a0named recently as the most influential international property site in China. &nbsp; Transcript: Kevin:\u00a0 Simon Henry, who is the co-CEO for Juwai.com, joins me. Simon, welcome to the show. Simon:\u00a0 Good morning,&#8230;<\/p>\n","protected":false},"author":176692471,"featured_media":6315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10,11,13,25],"tags":[101],"class_list":["post-6314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kevin-turner-sponsored-channels","category-kevin-update","category-latest-story","category-sponsored-channels","tag-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What attracts so many Chinese to the Australian market? - Simon Henry - Realty Talk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/channels.realty.com.au\/realtytalk\/what-attracts-so-many-chinese-to-the-australian-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What attracts so many Chinese to the Australian market? - Simon Henry - Realty Talk\" \/>\n<meta property=\"og:description\" content=\"&nbsp; In today&#8217;s show we talk to\u00a0Simon Henry, who is the co-CEO for Juwai.com,\u00a0named recently as the most influential international property site in China. &nbsp; Transcript: Kevin:\u00a0 Simon Henry, who is the co-CEO for Juwai.com, joins me. Simon, welcome to the show. Simon:\u00a0 Good morning,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/channels.realty.com.au\/realtytalk\/what-attracts-so-many-chinese-to-the-australian-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Realty Talk\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-12T14:00:18+00:00\" \/>\n<meta name=\"author\" content=\"rolanrush\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"rolanrush\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/what-attracts-so-many-chinese-to-the-australian-market\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/what-attracts-so-many-chinese-to-the-australian-market\\\/\"},\"author\":{\"name\":\"rolanrush\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/#\\\/schema\\\/person\\\/384a57ac9e52cb9bf19896cb15eaa52d\"},\"headline\":\"What attracts so many Chinese to the Australian market? &#8211; Simon Henry\",\"datePublished\":\"2015-11-12T14:00:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/what-attracts-so-many-chinese-to-the-australian-market\\\/\"},\"wordCount\":917,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/what-attracts-so-many-chinese-to-the-australian-market\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"podcast\"],\"articleSection\":[\"Kevin Turner\",\"Kevin's Update\",\"Latest Stories\",\"Sponsored Channels\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/what-attracts-so-many-chinese-to-the-australian-market\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/what-attracts-so-many-chinese-to-the-australian-market\\\/\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/what-attracts-so-many-chinese-to-the-australian-market\\\/\",\"name\":\"What attracts so many Chinese to the Australian market? - Simon Henry - Realty Talk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/what-attracts-so-many-chinese-to-the-australian-market\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/what-attracts-so-many-chinese-to-the-australian-market\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2015-11-12T14:00:18+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/#\\\/schema\\\/person\\\/384a57ac9e52cb9bf19896cb15eaa52d\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/what-attracts-so-many-chinese-to-the-australian-market\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/what-attracts-so-many-chinese-to-the-australian-market\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/what-attracts-so-many-chinese-to-the-australian-market\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/what-attracts-so-many-chinese-to-the-australian-market\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What attracts so many Chinese to the Australian market? &#8211; Simon Henry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/#website\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/\",\"name\":\"Realty Talk\",\"description\":\"Your Trusted Voice For Property Investing. 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