{"id":27339,"date":"2020-02-27T13:45:29","date_gmt":"2020-02-27T02:45:29","guid":{"rendered":"https:\/\/realestatetalk.com.au\/?p=27339"},"modified":"2020-02-27T13:45:29","modified_gmt":"2020-02-27T02:45:29","slug":"best-practices-for-using-linkedin-to-build-your-business","status":"publish","type":"post","link":"https:\/\/channels.realty.com.au\/realtytalk\/best-practices-for-using-linkedin-to-build-your-business\/","title":{"rendered":"Best Practices for Using LinkedIn to Build Your Business"},"content":{"rendered":"<p>LinkedIn is the best business-to-business (B2B) website for real estate professionals. While today\u2019s younger buyers and sellers are happily \u201csnap chatting\u201d and shooting 15-second music videos on TikTok, those who are actually in a position to buy a home have flocked to LinkedIn. \u00a0In fact, Gary Vaynerchuk recently recommended that if you want to build your social media presence this year and close more business, LinkedIn and TikTok are the places to be. Today Bernice and Greg do a deep dive into how you can maximize your results on LinkedIn.<\/p>\n<ul>\n<li>Discover a simple secret to make sure your name appears ahead of any other person\u2019s profile who has the same name you have.<\/li>\n<li>How a little-known secret deal between Google search and LinkedIn influences where you rank on Google search.<\/li>\n<li>Why you need a detailed LinkedIn profile that ALWAYS includes your location, especially your zip code.<\/li>\n<li>How your \u201cvoice\u201d (i.e., the content you provide) should differ on LinkedIn vs. Facebook.<\/li>\n<li>Easy ways to create content for LinkedIn, as well as for the other social media sites.<\/li>\n<li>Bob Burg\u2019s secret to 1:1 networking using give-to-get marketing and how it ties into LinkedIn.<\/li>\n<li>How to painlessly grow your database with personal introductions using Sherry McCormack\u2019s LinkedIn coffee strategy &#8211; no door-knocking or cold calling required.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn is the best business-to-business (B2B) website for real estate professionals. While today\u2019s younger buyers and sellers are happily \u201csnap chatting\u201d and shooting 15-second music videos on TikTok, those who are actually in a position to buy a home have flocked to LinkedIn. \u00a0In fact,&#8230;<\/p>\n","protected":false},"author":176692473,"featured_media":27340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32,34,10,11,13,36,22,25,27,29],"tags":[70,131],"class_list":["post-27339","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-buying-a-property-topic","category-finance-topic","category-kevin-turner-sponsored-channels","category-kevin-update","category-latest-story","category-property-investment-topic","category-research-topic","category-sponsored-channels","category-trends-topic","category-video","tag-featured","tag-videos","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best Practices for Using LinkedIn to Build Your Business - Realty Talk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/channels.realty.com.au\/realtytalk\/best-practices-for-using-linkedin-to-build-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Practices for Using LinkedIn to Build Your Business - Realty Talk\" \/>\n<meta property=\"og:description\" content=\"LinkedIn is the best business-to-business (B2B) website for real estate professionals. While today\u2019s younger buyers and sellers are happily \u201csnap chatting\u201d and shooting 15-second music videos on TikTok, those who are actually in a position to buy a home have flocked to LinkedIn. \u00a0In fact,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/channels.realty.com.au\/realtytalk\/best-practices-for-using-linkedin-to-build-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Realty Talk\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-27T02:45:29+00:00\" \/>\n<meta name=\"author\" content=\"Kevin Turner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Turner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/best-practices-for-using-linkedin-to-build-your-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/best-practices-for-using-linkedin-to-build-your-business\\\/\"},\"author\":{\"name\":\"Kevin Turner\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/#\\\/schema\\\/person\\\/ae5a3b5e891767bd82ad3a068c514329\"},\"headline\":\"Best Practices for Using LinkedIn to Build Your Business\",\"datePublished\":\"2020-02-27T02:45:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/best-practices-for-using-linkedin-to-build-your-business\\\/\"},\"wordCount\":228,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/best-practices-for-using-linkedin-to-build-your-business\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Featured\",\"videos\"],\"articleSection\":[\"Buying a property\",\"Finance\",\"Kevin Turner\",\"Kevin's Update\",\"Latest Stories\",\"Property Investment\",\"Research\",\"Sponsored Channels\",\"Trends\",\"Videos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/best-practices-for-using-linkedin-to-build-your-business\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/best-practices-for-using-linkedin-to-build-your-business\\\/\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/best-practices-for-using-linkedin-to-build-your-business\\\/\",\"name\":\"Best Practices for Using LinkedIn to Build Your Business - Realty Talk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/best-practices-for-using-linkedin-to-build-your-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/best-practices-for-using-linkedin-to-build-your-business\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2020-02-27T02:45:29+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/#\\\/schema\\\/person\\\/ae5a3b5e891767bd82ad3a068c514329\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/best-practices-for-using-linkedin-to-build-your-business\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/best-practices-for-using-linkedin-to-build-your-business\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/best-practices-for-using-linkedin-to-build-your-business\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/best-practices-for-using-linkedin-to-build-your-business\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Best Practices for Using LinkedIn to Build Your Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/#website\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/\",\"name\":\"Realty Talk\",\"description\":\"Your Trusted Voice For Property Investing. 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