{"id":27121,"date":"2020-01-30T13:24:58","date_gmt":"2020-01-30T02:24:58","guid":{"rendered":"https:\/\/realestatetalk.com.au\/?p=27121"},"modified":"2020-01-30T13:24:58","modified_gmt":"2020-01-30T02:24:58","slug":"how-your-one-dollar-pricing-mistake-could-cost-your-sellers-thousands","status":"publish","type":"post","link":"https:\/\/channels.realty.com.au\/realtytalk\/how-your-one-dollar-pricing-mistake-could-cost-your-sellers-thousands\/","title":{"rendered":"How Your One Dollar Pricing Mistake Could Cost Your Sellers Thousands"},"content":{"rendered":"<p>Not that long ago, real estate listings were\u00a0limited to classified ads on broadsheets or yellow pages. However, with the arrival of the internet and mobile technology, buyers are now presented with a wide range of options, from typical search engines to mobile phone applications for specifically made for the real estate industry.<\/p>\n<p>With the\u00a0bulk of these searches taking place through smartphones or tablets, it\u2019s time to dump the old pricing strategies from the past and adapt to how search is conducted today.<\/p>\n<p>In this episode, Bernice and Greg discuss:<\/p>\n<ul>\n<li>Why almost every listing on the market is priced wrong for use with today\u2019s mobile technology.<\/li>\n<li>How your small pricing mistake (as little as $1.00) can keep up to 50 percent of the buyers from finding your listing on their search.<\/li>\n<li>Tips for leveraging the online pricing models to get the seller to lower their price (or in some cases, even raise it!)<\/li>\n<li>What to do to avoid these small, but potentially very costly pricing mistakes when pricing your listings.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not that long ago, real estate listings were\u00a0limited to classified ads on broadsheets or yellow pages. However, with the arrival of the internet and mobile technology, buyers are now presented with a wide range of options, from typical search engines to mobile phone applications for&#8230;<\/p>\n","protected":false},"author":176692473,"featured_media":27122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32,34,10,11,13,36,22,25,27,29],"tags":[70,131],"class_list":["post-27121","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-buying-a-property-topic","category-finance-topic","category-kevin-turner-sponsored-channels","category-kevin-update","category-latest-story","category-property-investment-topic","category-research-topic","category-sponsored-channels","category-trends-topic","category-video","tag-featured","tag-videos","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Your One Dollar Pricing Mistake Could Cost Your Sellers Thousands - Realty Talk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/channels.realty.com.au\/realtytalk\/how-your-one-dollar-pricing-mistake-could-cost-your-sellers-thousands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Your One Dollar Pricing Mistake Could Cost Your Sellers Thousands - Realty Talk\" \/>\n<meta property=\"og:description\" content=\"Not that long ago, real estate listings were\u00a0limited to classified ads on broadsheets or yellow pages. However, with the arrival of the internet and mobile technology, buyers are now presented with a wide range of options, from typical search engines to mobile phone applications for...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/channels.realty.com.au\/realtytalk\/how-your-one-dollar-pricing-mistake-could-cost-your-sellers-thousands\/\" \/>\n<meta property=\"og:site_name\" content=\"Realty Talk\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-30T02:24:58+00:00\" \/>\n<meta name=\"author\" content=\"Kevin Turner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Turner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/how-your-one-dollar-pricing-mistake-could-cost-your-sellers-thousands\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/how-your-one-dollar-pricing-mistake-could-cost-your-sellers-thousands\\\/\"},\"author\":{\"name\":\"Kevin Turner\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/#\\\/schema\\\/person\\\/ae5a3b5e891767bd82ad3a068c514329\"},\"headline\":\"How Your One Dollar Pricing Mistake Could Cost Your Sellers Thousands\",\"datePublished\":\"2020-01-30T02:24:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/how-your-one-dollar-pricing-mistake-could-cost-your-sellers-thousands\\\/\"},\"wordCount\":183,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/how-your-one-dollar-pricing-mistake-could-cost-your-sellers-thousands\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Featured\",\"videos\"],\"articleSection\":[\"Buying a property\",\"Finance\",\"Kevin Turner\",\"Kevin's Update\",\"Latest Stories\",\"Property Investment\",\"Research\",\"Sponsored Channels\",\"Trends\",\"Videos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/how-your-one-dollar-pricing-mistake-could-cost-your-sellers-thousands\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/how-your-one-dollar-pricing-mistake-could-cost-your-sellers-thousands\\\/\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/how-your-one-dollar-pricing-mistake-could-cost-your-sellers-thousands\\\/\",\"name\":\"How Your One Dollar Pricing Mistake Could Cost Your Sellers Thousands - Realty Talk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/how-your-one-dollar-pricing-mistake-could-cost-your-sellers-thousands\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/how-your-one-dollar-pricing-mistake-could-cost-your-sellers-thousands\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2020-01-30T02:24:58+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/#\\\/schema\\\/person\\\/ae5a3b5e891767bd82ad3a068c514329\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/how-your-one-dollar-pricing-mistake-could-cost-your-sellers-thousands\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/how-your-one-dollar-pricing-mistake-could-cost-your-sellers-thousands\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/how-your-one-dollar-pricing-mistake-could-cost-your-sellers-thousands\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/how-your-one-dollar-pricing-mistake-could-cost-your-sellers-thousands\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Your One Dollar Pricing Mistake Could Cost Your Sellers Thousands\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/#website\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/\",\"name\":\"Realty Talk\",\"description\":\"Your Trusted Voice For Property Investing. 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