Innovative Property Advocates<\/strong>. Kathryn explains\u00a0why having a seller\u2019s advocate, will make your life easier.<\/p>\n <\/p>\n
Transcript:<\/h4>\n
Kevin<\/b>:\u00a0 You no doubt will have heard of the term buyer\u2019s agent, and you know how that differs, I would imagine, from the normal everyday agent \u2013 that is that buyer\u2019s agents will work exclusively with buyers. But is there such a thing as a seller\u2019s agent?<\/p>\n
I guess one of the things that has concerned many, many people over the years is the conflict of interest for a traditional real estate agent. How can they work for both the seller and the buyer, particularly when they\u2019re actually earning their money out of the seller?<\/p>\n
Well, guess what? There\u2019s now a thing called a seller\u2019s advocate. This is someone who works exclusively with sellers to make sure that they get the right agent and then they get the right price.<\/p>\n
I\u2019m talking to one of them now. Her name is Kathryn Fantov<\/strong>. She\u2019s from Innovative Property Advocates<\/strong>, and she joins me.<\/p>\nGood day Kathryn.<\/p>\n
Kathryn<\/b>:\u00a0 Hi, Kevin. How are you?<\/p>\n
Kevin<\/b>:\u00a0 Good. Seller\u2019s advocacy has been around for some time. What\u2019s the difference between your business and other seller\u2019s advocates.<\/p>\n
Kathryn<\/b>:\u00a0 There are probably a couple of differences. The main difference would the way that we\u2019re remunerated. Other seller\u2019s advocates actually tell the clients that it\u2019s a free service and then what they do is when they\u2019ve chosen a real estate agent, negotiate a fee with them but they have to take off their fee about 20%. The fee that they get paid comes from the agent but that fee is paid by the seller. It\u2019s not actually a free service.<\/p>\n
Kevin<\/b>:\u00a0 It could also be seen as a bit of a conflict of interest, similar to what I was saying at the opening there where traditional agents try to work for both the buyer and the seller.<\/p>\n
Kathryn<\/b>:\u00a0 Exactly. In my view, I think that seller\u2019s advocacy is all about being independent. It\u2019s all about offering unbiased advice to the seller, acting exclusively for the seller. The difficulty is when you\u2019re sharing the commission with the real estate agent, how can you remain impartial and independent?<\/p>\n
Kevin<\/b>:\u00a0 This is an additional fee your seller would have to pay. Can you give me an idea as to what that may cost and what are the benefits for them?<\/p>\n
Kathryn<\/b>:\u00a0 Starts anywhere from around $4000.<\/p>\n
Kevin<\/b>:\u00a0 At what stage do you become involved in the selling process? Is it at the appointment of the agent?<\/p>\n
Kathryn<\/b>:\u00a0 We actually come in right at the very beginning, hopefully when the people are just starting to think about selling and they\u2019re thinking about, \u201cWell, we need to do some work around the house. What should we do? How much should spend so we don\u2019t over-capitalize. Where should we spend the money?\u201d<\/p>\n
We actually call in three of the local agents. We interview them on behalf of the seller, and we give our recommendations to the seller on who we think would be best suited to sell the property and why.<\/p>\n
Once they\u2019re appointed, we negotiate the best selling fee for the owner. We review the marketing, making sure they\u2019re not overspending on marketing. We deal with the agent throughout the whole process.<\/p>\n
Kevin<\/b>:\u00a0 Going back to the appointment of the agent. That\u2019s one of the most difficult things for most people, because agents are very good at selling themselves and selling a concept. How do you cut through all of that? What are the things that you ask that helps you identify the best person for the job?<\/p>\n
Kathryn<\/b>:\u00a0 The thing that I really want to know about is how they handle the question of price when it comes to the buyers querying them, maybe at the open house or afterwards, especially if it\u2019s an auction campaign or if it\u2019s an \u201coffers over.\u201d I really question them on how they handle that and whether they\u2019re going to give them an accurate fee or are they going to be under-quoting?<\/p>\n
The other thing I get from them is a list of all of the sales they\u2019ve made in the last three months \u2013 every single sale, how they were made, how many days on market, whether they sold at auction or private treaty. That gives me a bit of a snapshot as to how well the agent is operating in the area, as well.<\/p>\n
Kevin<\/b>:\u00a0 I think that a couple of points you made there really highlight the fact that many people \u2013 who probably only once or twice in their life may ever sell a property \u2013 sometimes don\u2019t even know the right questions to ask, so it\u2019s quite easy, therefore, to get the wrong agent. That\u2019s one of the reasons why having a seller\u2019s advocate is certainly going to make it easier.<\/p>\n
If that\u2019s what you want, why don\u2019t you contact Kathryn and her team at Innovative Property Advocates.<\/p>\n
Thank you for your time today.<\/p>\n
Kathryn:<\/b>\u00a0 Thanks, Kevin.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
In today’s show we talk with Kathryn Fantov,\u00a0Sellers Advocate,\u00a0from\u00a0Innovative Property Advocates. Kathryn explains\u00a0why having a seller\u2019s advocate, will make your life easier. Transcript: Kevin:\u00a0 You no doubt will have heard of the term buyer\u2019s agent, and you know how that differs, I would…<\/p>\n","protected":false},"author":176692473,"featured_media":3936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10,25],"tags":[101],"class_list":["post-25194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kevin-turner-sponsored-channels","category-sponsored-channels","tag-podcast"],"yoast_head":"\n
What does a Seller's Advocate do? - Realty Talk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/channels.realty.com.au\/realtytalk\/what-does-a-sellers-advocate-do-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What does a Seller's Advocate do? - Realty Talk\" \/>\n<meta property=\"og:description\" content=\" In today’s show we talk with Kathryn Fantov,\u00a0Sellers Advocate,\u00a0from\u00a0Innovative Property Advocates. Kathryn explains\u00a0why having a seller\u2019s advocate, will make your life easier. 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