{"id":22404,"date":"2018-09-12T01:00:23","date_gmt":"2018-09-11T15:00:23","guid":{"rendered":"https:\/\/realestatetalk.com.au\/?p=22404"},"modified":"2018-09-12T01:00:23","modified_gmt":"2018-09-11T15:00:23","slug":"review-site-for-off-the-plan-buyers-cameron-black","status":"publish","type":"post","link":"https:\/\/channels.realty.com.au\/realtytalk\/review-site-for-off-the-plan-buyers-cameron-black\/","title":{"rendered":"Review site for off the plan buyers \u2013 Cameron Black"},"content":{"rendered":"

If you are looking at buying anything new off the plan, Propertymash is the site for you to go and have a look.\u00a0 They have nearly every development in South East Queensland on the site and plan to expand nationally.\u00a0 Site developer Cameron Black<\/strong> will explain how it provides unbiased opinions and reviews.<\/p>\n

Transcript:<\/strong><\/p>\n

Kevin Turner:\u00a0<\/strong>A few weeks ago I told you about a website called propertymash.com. Well, the launch of propertymash took place late last week and was very, very successful. In fact, the portal itself has been very successful over time, now registering more. If you\u2019re looking at buying anything new off the plan, this is the site for you to go and have a look at the propertymash. Joining me, the man behind it, Cameron Black. Cameron, congratulations on the launch. Congratulations on what the portal\u2019s doing. It\u2019s growing from success to success.<\/p>\n

Cameron Black:\u00a0<\/strong>Thanks Kevin. Yes. The launch went really well, and now we\u2019re very, very pleased at how the website\u2019s going at the moment.\u00a0 We\u2019re getting a lot of visitors and a lot of engagement from buyers, so, yeah, it\u2019s growing very nicely.<\/p>\n

Kevin Turner:\u00a0<\/strong>Because you need the two sides, don\u2019t you?\u00a0 You need the developments, or the developers, to put their product there, and then you need the eyeballs of people who want to buy it.<\/p>\n

Cameron Black:\u00a0<\/strong>Yeah, no, absolutely right? Yeah. We got a big team. Had to put a big team together to kind of cover all of the projects, because, yeah, the great challenge for us is not only finding every project in the marketplace, because we understand exactly how hard it is for a buyer because it\u2019s hard for us to even find every off-the-plan and new apartment project, townhouse project, house and land project. In Queensland, we\u2019re putting them onto our portal, so that\u2019s a big job. And then, of course, we\u2019re visiting each one and writing our independent reviews.<\/p>\n

Cameron Black:\u00a0<\/strong>So it\u2019s a huge job, but we\u2019ve got up to almost 300 projects now, which is more than twice any other competitor in the marketplace. I think that\u2019s been a really big milestone for us. A buyer can now go to propertymash and look through almost 300, and I think sometime this week we\u2019ll probably top out over the 300. You know, Kevin, the surprising thing is we\u2019ve got another hundred to go and inspect and review, at least another 400 plus, at least 400 plus in the market.<\/p>\n

Kevin Turner:\u00a0<\/strong>I was going to ask you, how big is the market? And we\u2019re really only talking here about Queensland, and I know you have ambitions to go Australia-wide and even worldwide, but is that the depth of the market in Queensland? New off-the-plan developments, about 400?<\/p>\n

Cameron Black:\u00a0<\/strong>Yeah, well that\u2019s Brisbane and Gold Coast only, and that\u2019s not even including Sunshine Coast. So we look at our estimation at the moment is 450. We haven\u2019t had books to go and inspect and write up our reviews on and look there is no doubt more. But, yes, we\u2019re working really, really hard to try and identify everything inside and that\u2019s ultimately \u2026 Yeah, other than our independent reviews so that a buyer can come and get some authentic content before they purchase or to validate their purchase before they go ahead. That\u2019s one of the key objectives of Property Mash, so a buyer\u2019s got that third party resource to reference. The other key, value proposition I suppose. The service that we\u2019re trying to offer is they go to one location and find every single project, and, yeah, we\u2019re well and truly on our way now, and as I was saying before, we\u2019re far over twice our nearest competitor in terms of content, which is really exciting.<\/p>\n

Kevin Turner:\u00a0<\/strong>When the consumer goes to the site, what can they expect to see? And are there any developments that you won\u2019t have on the site?<\/p>\n

Cameron Black:\u00a0<\/strong>No, we\u2019re actually trying to put every single project on there. Every now and then, we\u2019ve been really surprised, Kevin. Sometimes we\u2019re writing these reviews, and they\u2019re very, very factual, and some of the people in the industry get a little bit concerned about it, but it\u2019s very, very few. The developers don\u2019t want to be involved, and we\u2019ve been really, really pleased with how they\u2019ve engaged with us. Every now and then, there\u2019ll be a developer that will come to us and say, \u201cOh, please don\u2019t feature our project.\u201d\u00a0 We\u2019re actually putting every project on there, so if the developer doesn\u2019t want to be on there, we will still include their project.<\/p>\n

Cameron Black:\u00a0<\/strong>We won\u2019t go and write up a full review, but if a member of the public comes to us and ask us to go and actually write up that review, we\u2019ll actually go and write that review free of charge, so it\u2019s a free service, and every member of the public can actually just go onto our website and very, very quickly just put it in a submission, and we\u2019ll go out there and talk to the developer, because we\u2019re not going say to a buyer whether they\u2019re a good or bad project. I mean buying property is really a very subjective process. You and I might look at two properties, and I\u2019ll like one, and you\u2019ll like the other, and it\u2019ll be based on not just facts but also their subjective requirements.<\/p>\n

Cameron Black:\u00a0<\/strong>But what we do do, and I think what our journalists are doing very, very effectively is just taking away all of the marketing. advertising agencies. And that\u2019s really going to have and we just put the facts up there so as if we were writing for a brother or a family relative who wasn\u2019t local and so if I can go there and read it and just see for themselves exactly the facts about that project and balance that against everything that they know in the market place and then make really well informed decision to go ahead and buy.<\/p>\n

Kevin Turner:\u00a0<\/strong>Given the size of the site and how well it\u2019s been accessed both by developers and by consumers you would over time, I guess, be getting a really good feel for what sorts of developments in what areas are really got to work. That\u2019d be pretty valuable information.<\/p>\n

Cameron Black:\u00a0<\/strong>I think that\u2019s\u2026 Yes, absolutely. I think that\u2019s part of what our vision is, I suppose, is that we\u2019ve got all this information collating it and presenting it back to the marketplace. In new ways to interpret that data. I mean we\u2019re very, very focused on our buyers and we only really talked to buyers of property so we\u2019re not creating services for developers or for the industry. Now our goal is to create a really high quality print magazine. As you know, we\u2019ve got a print magazine in the marketplace as well as a website such as service for buyers. We really think that the property search experience for people buying new and off the plan property is broken. It hasn\u2019t, you know, it just doesn\u2019t work at the moment. You can\u2019t go to any one website until \u2013<\/p>\n

Kevin Turner:\u00a0<\/strong>Until now.<\/p>\n

Cameron Black:\u00a0<\/strong>They should be able go to one website and that should be able to find all the product in the marketplace and I think that\u2019s very antiquated. And then the second part of what we\u2019re doing is if you want to buy a property and you want to go online and actually check out and do a third party validation and make sure that that $500,000 or that $1,000,000 dollar investment you\u2019re about to make to satisfy yourself that it\u2019s the right decision. While our reviews are sitting there and we\u2019re starting to get feedback from buyers as well, which is really exciting. So the buyer is starting to get onto our website and give out some comments about why they purchased this property rather than another property and I think that\u2019s really exciting to hear any buyer can go there and see what other buyers and the reasons why they purchased property again. That\u2019s another element of I guess conversation and any information that you just can\u2019t get in any other website.<\/p>\n

Kevin Turner:\u00a0<\/strong>Listeners to this show. Well basically now that we\u2019ve got the net all over the world, what are your ambitions for growth? How soon do you think we\u2019re going to see propertymash more than just in southeast Queensland?<\/p>\n

Cameron Black:\u00a0<\/strong>That\u2019s a big job, Kevin.<\/p>\n

Kevin Turner:\u00a0<\/strong>I know.<\/p>\n

Cameron Black:\u00a0<\/strong>Such a big job because of the way we do it with our journalist having to visit our project and then writing these independent reviews. It\u2019s a big job and we need to make sure that we do it properly because we know people are really relying upon us to give them the facts. That\u2019s why we were engaging with the development community because it\u2019s so important that we work with them every day and to get our updates and make sure all these articles that we\u2019re producing are as accurate that they can be. So it\u2019s a big job. I mean, we\u2019ll be starting on the sunshine coast shortly.<\/p>\n

Cameron Black:\u00a0<\/strong>And we\u2019re already preparing for other markets. Look, I\u2019d love to give you a date but it won\u2019t be too long. That\u2019s for sure. So we\u2019re pushing ahead and we see the value of the service is absolutely relevant in all these other markets in Australia.<\/p>\n

Kevin Turner:\u00a0<\/strong>Great talking to you, Cameron. Thank you very much for your time. Congratulations on what you\u2019re doing. The website again is called Property Mash P-R-O-P-E-R-T-Y-M-A-S-H dot com. Cameron, thank you very much for your time. Congratulations on what you\u2019re doing.<\/p>\n

Cameron Black:\u00a0<\/strong>Thanks Kevin. Appreciate it.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you are looking at buying anything new off the plan, Propertymash is the site for you to go and have a look.\u00a0 They have nearly every development in South East Queensland on the site and plan to expand nationally.\u00a0 Site developer Cameron Black will…<\/p>\n","protected":false},"author":176692473,"featured_media":22528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32,10,11,13,36,22,25],"tags":[101],"class_list":["post-22404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buying-a-property-topic","category-kevin-turner-sponsored-channels","category-kevin-update","category-latest-story","category-property-investment-topic","category-research-topic","category-sponsored-channels","tag-podcast"],"yoast_head":"\nReview site for off the plan buyers \u2013 Cameron Black - Realty Talk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/channels.realty.com.au\/realtytalk\/review-site-for-off-the-plan-buyers-cameron-black\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Review site for off the plan buyers \u2013 Cameron Black - 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