{"id":21857,"date":"2018-07-26T01:00:12","date_gmt":"2018-07-25T15:00:12","guid":{"rendered":"https:\/\/realestatetalk.com.au\/?p=21857"},"modified":"2018-07-26T01:00:12","modified_gmt":"2018-07-25T15:00:12","slug":"business-guru-impacts-a-property-business-mark-bouris","status":"publish","type":"post","link":"https:\/\/channels.realty.com.au\/realtytalk\/business-guru-impacts-a-property-business-mark-bouris\/","title":{"rendered":"Business guru impacts a property business \u2013 Mark Bouris"},"content":{"rendered":"

Mark Bouris<\/strong> is the star of Channel 7\u2019s The Mentor series and talks about how he has turned around a struggling family Brisbane real estate business.<\/p>\n

Transcript:<\/strong><\/p>\n

Kevin:\u00a0\u00a0<\/strong>My next guest is Mark Bouris. You may recall that Mark was the host of\u00a0Celebrity Apprentice Australia<\/em>, also founded Wizard Home Loans, and is the executive chairman now of Yellow Brick Road. More recently, we\u2019ve seen him on Channel 7\u2019s news series\u00a0The Mentor<\/em>.<\/p>\n

Now, when the first program went to air, it featured a struggling family business on the north side of Brisbane, which was then called Ubiquitous Realty. And in the promo for that show, which was the first in the series, as I said, Mark Bouris actually said that maybe it could be the worst real estate agency in Australia. Mark joins me to talk about that.<\/p>\n

Good day, Mark. How are you?<\/p>\n

Mark:\u00a0\u00a0<\/strong>Good morning. I\u2019m good, thank you.<\/p>\n

Kevin:\u00a0\u00a0<\/strong>That was a bit cruel, I thought. Was it justified?<\/p>\n

Mark:\u00a0\u00a0<\/strong>Well, it was at the time when I first looked at the iPad. On my iPad, I looked at their promo stuff. I was gobsmacked. I couldn\u2019t believe it. To some extent, when I looked at their figures, I thought \u201cMy god, these guys are hopeless.\u201d But that wasn\u2019t the case once I got to know them.<\/p>\n

Kevin:\u00a0\u00a0<\/strong>Isn\u2019t it funny that that is the case? I think in talking to Stephanie Wimpenny, who was the person most used in the series, such a lovely young person, but the reason they came up with the name Ubiquitous is a story in itself, isn\u2019t it?<\/p>\n

Mark:\u00a0\u00a0<\/strong>I think that\u2019s what floored me in the beginning, was the name. They heard the word spoken on one of the breakfast shows in the morning and they said \u201cWell, that name sounds intelligent, why don\u2019t I look it up and see what it means?\u201d and then it means everywhere or in all places, and they decided that was a good name for them. That was my whole point.<\/p>\n

When I first said this could be the worst real estate in Australia, it was because I looked at the promo stuff and there was Stephanie channeling Steve Irwin or Bindi Irwin, and I thought \u201cWell, that\u2019s crazy.\u201d And then I saw the name Ubiquitous,<\/em>\u00a0and I thought \u201cOh my god, what sort of name is that?\u201d<\/p>\n

But once I got to meet them \u2013 and I got to meet Sharon and Eric and Kurtis and Stephanie as well \u2013 I started to get a good feeling about them and I thought \u201cI can work with them, and I can turn them around,\u201d which is what I hope I\u2019ve done.<\/p>\n

Kevin:\u00a0\u00a0<\/strong>Yes. The mere fact that you had to look up the name probably tells you a lot about why you shouldn\u2019t use it. It\u2019s even a difficult name to spell.<\/p>\n

But moving off that now, what did you find when you started to work with them? Was there anything out of the series that is demonstrating a common strand with these businesses that are struggling, Mark?<\/p>\n

Mark:\u00a0\u00a0<\/strong>There\u2019s one common strand, and that\u2019s structure. I think that combines with the importance of how a family interacts, so if it\u2019s a family business, you need to have more structure than you ordinarily would have, because what happens is \u2013 particularly in their case \u2013 they operate out of home. So, you never know when you\u2019re doing business and you never know when you\u2019re being family. And they\u2019re totally different dynamics, so you need to have a structure.<\/p>\n

In that episode, one of the things I got them to do was actually do a video of themselves training themselves. And what I found out is they don\u2019t have any idea about how to train, so what I\u2019ve been able to do is organize training for them.<\/p>\n

They need structure in their business about how they approach a customer, a client, someone they\u2019re trying to list \u2013 how they approach them, how they talk with them, how they deal with them and then how when they open up the place for inspection, what they say on the day. And now they\u2019re doing very well. They are very structured.<\/p>\n

And by the way, Stephanie is a super bright young girl and really willing to learn. I quite enjoyed being with them, and I still talk to them every couple of weeks now by e-mail. And they still come back to me and ask questions and tell me how they\u2019re going. They\u2019re doing very well at the moment, too.<\/p>\n

Kevin:\u00a0\u00a0<\/strong>It\u2019s a tremendous thing that you do in the series\u00a0The Mentor<\/em>\u00a0itself, but I know that apart from the series, you do a lot of mentoring that we never get to hear about. What sparked the interest in this for you, Mark? Did it come from an early age?<\/p>\n

Mark:\u00a0\u00a0<\/strong>Not really so much in terms of mentoring, but one of the things I know about small business in Australia\u2026 I\u2019ve had lots of small businesses, some successful, some weren\u2019t, some became really big businesses, some just stayed small businesses. And I know the struggle.<\/p>\n

I thought \u201cI\u2019ve got some time, what I\u2019d like to do is actually try and pay it forward.\u201d Because lots of people helped me in the past. In my view, the difference between my business that\u2019s been successful, and other people like the Wimpennies or Stephanie and her family, the Lisches, not being as successful as my business was is because I had someone always to point me in the right direction. Let\u2019s call it a mentor for want of a better word.<\/p>\n

So, I thought \u201cOkay, I\u2019m going to start picking people out and I\u2019m going to start mentoring them.\u201d That\u2019s what I did, and that was the basis of the show. I thought it would make a good television show. There are lots of Australians with small businesses in this country, and they\u2019re all looking for someone to give them a hand.<\/p>\n

I thought \u201cHow can I amplify my advice, scale it up? I can\u2019t be doing one-on-ones all the time, I don\u2019t have time for it.\u201d And I thought the only way to do it is to have a TV show, and the TV show was a way of amplifying or scaling up the problems and scaling up the solutions.<\/p>\n

Kevin:\u00a0\u00a0<\/strong>I guess there\u2019d also be a lot of learning in it for you as well, wouldn\u2019t there?<\/p>\n

Mark:\u00a0\u00a0<\/strong>Every single time I go into a business and I see things that are really obvious, I give myself a tap on the shoulder, and sometimes an upper cut, and make sure I take that back to my own business and say \u201cOkay, what are the fundamentals? Can we go back to the beginning?\u201d<\/p>\n

Because my businesses are pretty mature, but equally, I still have to keep going back every three or four months to the fundamentals to make sure that I\u2019m doing the very things that I\u2019m advocating to others. And you know what? In big businesses, we have as many problems as small businesses. Our fundamentals slip away very quickly.<\/p>\n

Kevin:\u00a0\u00a0<\/strong>Mark, it\u2019s great talking to you. Thank you so much for giving us your time, and full marks to you for what you do with\u00a0The Mentor<\/em>. I think it\u2019s a great series, and I know that Stephanie and her family are really reveling in that all the time.<\/p>\n

You mentioned there about the training that you were able to organize for them is with another real estate agency almost in their area.<\/p>\n

Mark:\u00a0\u00a0<\/strong>Matt Lancashire, and Matt is one of the leading real estate sales guys in Queensland and in particular in Brisbane. Matt has been fantastic, and Matt has been giving me reports as to how Stephanie and Sharon are going. Particularly Stephanie has not missed a session, not one week. And he said she continually parlays back to him all the time about what she\u2019s learning and keeps asking questions.<\/p>\n

I\u2019m very impressed, and I\u2019m actually very thankful for him for doing that for them.<\/p>\n

Kevin:\u00a0\u00a0<\/strong>We all are. Mark, thank you so much for your time. It\u2019s great talking to you. Thank you very much.<\/p>\n

Mark:\u00a0\u00a0<\/strong>You\u2019re welcome. And go Moreton Bay Realty.<\/p>\n","protected":false},"excerpt":{"rendered":"

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