{"id":21134,"date":"2018-05-16T01:00:50","date_gmt":"2018-05-15T15:00:50","guid":{"rendered":"https:\/\/realestatetalk.com.au\/?p=21134"},"modified":"2018-05-16T01:00:50","modified_gmt":"2018-05-15T15:00:50","slug":"sell-or-rent-your-property-privately-rediy","status":"publish","type":"post","link":"https:\/\/channels.realty.com.au\/realtytalk\/sell-or-rent-your-property-privately-rediy\/","title":{"rendered":"DIY site with a difference \u2013 Stephen Atcheler"},"content":{"rendered":"

The Internet has brought about the possibility for people to take a lot more control of the sale of their property. People are wanting to take more control of this process. Enter a site called ReDIY.com.au<\/a> \u2013 that\u2019s \u201cReal Estate Do It Yourself.\u201d We talk to the sites creator Stephen Atcheler<\/strong>.\u00a0 For special unique offer, click the link<\/a>.
\nTranscript:<\/strong>
\nKevin:<\/strong>\u00a0 The Internet has brought about the possibility for people to take a lot more control of the sale of their property. You only have to look at the number of third-party sites that now offer the opportunity for people to get the best agent. People are wanting to take more control of this process \u2013 not necessarily doing away with the agent but this has led into a number of people wanting to try it themselves. Enter a site called ReDIY.com.au<\/a> \u2013 that\u2019s \u201cReal Estate Do It Yourself.\u201d I\u2019m going to talk to the man behind this, Stephen Atcheler.
\nGood day, Stephen, how are you doing?
\nStephen:<\/strong>\u00a0 I\u2019m doing well, Kevin.
\nKevin:<\/strong>\u00a0 Good. As an agent, you probably have a fairly good understanding about the sale process. This has obviously helped you put this together.
\nStephen:<\/strong>\u00a0 Definitely, yeah. With the tools that we had access to as an agent or an agency, being able to have the ability to use those to get properties sold and get rentals leased has led me to believe that with those tools in the hands of somebody doing it themselves, that it can all be possible.
\nKevin:<\/strong>\u00a0 Is this an exercise to cut out the agent totally?
\nStephen:<\/strong>\u00a0 A lot of people are wanting to try first, for whatever reason, whether they\u2019ve had a bad experience with an agent before, so they\u2019ve lost faith, or they don\u2019t see value or they want to save on the commissions.
\nSo, at this point, yes, it will cut out the agent in the initial stage, but we give them all the tools to try it to the complete level that they can doing it themselves, and if they still don\u2019t get the property sold, then an agent can still have the opportunity to step in.
\nKevin:<\/strong>\u00a0 What tools are you talking about that you offer?
\nStephen:<\/strong>\u00a0 The biggest tool to get a property sold is using the major real estate sites, like RealEstate.com.au and Domain.com.au. Most of the private sellers find their way to Gumtree because they\u2019re not allowed to actually access those sites as a DIY landlord or seller.
\nKevin:<\/strong>\u00a0 Okay. So, you\u2019re going to put them on to those major portals. What are some of the flaws in this? Are there any flaws that you\u2019d like to identify?
\nStephen:<\/strong>\u00a0 The biggest flaw is like when people go to do it themselves \u2013 and as an agent myself, I used to take a lot of listings off other private seller websites, due to the fact that there\u2019s no guidance on some of the other key areas. There are two things: there\u2019s where to advertise and then there\u2019s how to market.
\nBeing able to give assistance in the marketing is one of the areas where I think a lot of these DIY sellers and landlords let themselves down with their photography, with their scripts, because they\u2019re not a professional at writing scripts, they\u2019re not a professional at marketing.
\nBut they can stand there and point and shoot and take a photo, and we have tools that can do the rest.
\nKevin:<\/strong>\u00a0\u00a0Okay. What about the negotiation process and showing people through the property?
\nStephen:<\/strong>\u00a0 One of the biggest things with negotiation is keeping them away from each other, because I think DIY sellers, they\u2019re emotional about their home. When they actually start entering negotiation face-to-face with the buyer, things can get a little bit emotional and a little bit heated.
\nSo, what we\u2019ve built in is a way they will still show the property but if there\u2019s any interest from that party, they can come back and create themselves as a user with us \u2013 if they haven\u2019t already \u2013 and they can actually negotiate through our portal. They can submit an offer, they can submit their conditions, then they can submit some text in there, as well, so they can chat to each other, and submit that offer to the seller. Once the seller receives the offer<\/a>, they\u2019ll have the choice in the system where they can accept, counter-offer, or reject.
\nIt keeps them away from each other and they can do this process going back and forth until the point where they reach an agreement. Once they reach an agreement through the portal, it creates a document they can send off to their solicitor, and they can take care of the rest from there.
\nKevin:<\/strong>\u00a0 How does this monetize for you, Stephen? How do you make money out of this?
\nStephen:<\/strong>\u00a0 We make money initially off the advertisement<\/a>. What a lot of the other companies have done is just given them the ad and then let them fall by the wayside and let them do everything completely by themselves without offering any tools. We want to give so much value that they can manage the process so that everyone\u2019s talking about it. The more ads that we get up online, the more people that sell, the more people talk about it, and that\u2019s how we will make money from it.
\nKevin:<\/strong>\u00a0 Okay. Is there a cost involved for the seller apartment from the advertising?
\nStephen:<\/strong>\u00a0 No. There\u2019s no cost. If they want, we have an offering that we\u2019re going to be going through today that has bolt-ons. So, if they want to get signed, a downloadable brochure pack, there are all these extras in there if they want image, enhancement, video editing, floor plan, all of those like a shopping list of extra add-ons.
\nIf they simply just want to advertise<\/a> and use the tools in our site, it\u2019s just a flat fee of $299 plus GST until sold.
\nKevin:<\/strong>\u00a0 Okay. Now let\u2019s talk about the special offer that you wanted to make today, and there will be more details about this, I guess, on the site. Is that right?
\nStephen:<\/strong>\u00a0 Yeah, correct. It\u2019ll be on our landing page that we\u2019ll discuss and direct them to later.
\nKevin:<\/strong>\u00a0 The website is ReDIY.com.au.<\/a> Tell me about the special offer.
\nStephen:<\/strong>\u00a0 For rentals and for sales<\/a>, we\u2019re giving an offer, which is a hero shot. What we call the hero shot is the main image, where they will just point and shoot and take a nice photo of the front. What we will do with our professional editors is turn that from a day shot into a beautiful lit-up dusk shot, which will make their home look more expensive and help them attract more buyers.
\nWe\u2019ll also edit and image enhance nine further images, and we\u2019re going to give them 10% off their ad, as well. The $299 plus GST will come down by 10% and we\u2019re going to give them some awesome marketing, which will make their property stand out, and give it the best chance of getting sold.
\nKevin:<\/strong>\u00a0 We\u2019re going to send out a flyer on this, too, to anyone on our database, so watch out for that. It\u2019ll come out in the next week or so. The website to get more details and find a little bit more about this special offer is ReDIY.com.au.<\/a>
\nIs there a voucher or a code that has to be put in to get that discount?
\nStephen:<\/strong>\u00a0 Yeah. The code is KTOFF.
\nKevin:<\/strong>\u00a0 I don\u2019t know if I like that! Anyway, KTOFF, and the website is ReDIY.com.au<\/a>.
\nStephen Atcheler, thank you so much for your time.
\nStephen:<\/strong>\u00a0 Excellent. Thanks so much for having me, Kevin.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Internet has brought about the possibility for people to take a lot more control of the sale of their property. People are wanting to take more control of this process. Enter a site called ReDIY.com.au \u2013 that\u2019s \u201cReal Estate Do It Yourself.\u201d We talk…<\/p>\n","protected":false},"author":176692471,"featured_media":21150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32,34,10,11,13,22,23,25],"tags":[101],"class_list":["post-21134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buying-a-property-topic","category-finance-topic","category-kevin-turner-sponsored-channels","category-kevin-update","category-latest-story","category-research-topic","category-selling-a-property-topic","category-sponsored-channels","tag-podcast"],"yoast_head":"\nDIY site with a difference \u2013 Stephen Atcheler - Realty Talk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/channels.realty.com.au\/realtytalk\/sell-or-rent-your-property-privately-rediy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DIY site with a difference \u2013 Stephen Atcheler - Realty Talk\" \/>\n<meta property=\"og:description\" content=\"The Internet has brought about the possibility for people to take a lot more control of the sale of their property. 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