{"id":21015,"date":"2018-05-09T01:00:21","date_gmt":"2018-05-08T15:00:21","guid":{"rendered":"https:\/\/realestatetalk.com.au\/?p=21015"},"modified":"2018-05-09T01:00:21","modified_gmt":"2018-05-08T15:00:21","slug":"how-to-get-more-money-when-you-sell-a-property-greg-dickason","status":"publish","type":"post","link":"https:\/\/channels.realty.com.au\/realtytalk\/how-to-get-more-money-when-you-sell-a-property-greg-dickason\/","title":{"rendered":"How to get more money when you sell a property \u2013 Greg Dickason"},"content":{"rendered":"

Greg Dickason<\/strong> from Core Logic details 10 ways to improve the price you get when you come to sell your property.
\nTranscript:<\/strong>
\nKevin:\u00a0\u00a0<\/strong>Greg Dickason joins me. Greg, of course, from Core Logic, a regular on the show.
\nHi Greg, thanks again for your time.
\nGreg:<\/strong>\u00a0 Hey, Kevin. Good to be here.
\nKevin:<\/strong>\u00a0\u00a0I want to pick up on an article that you wrote because there were some really great points you made in there, helping people understand how to improve the price that they get when they come to sell their property. You gave us ten. I want to cherry-pick, if I may, because a number of them we\u2019ve discussed on the show before, but I want to go into a little bit more depth with a couple of them.
\nOne of the points you made was know what\u2019s happening in your marketplace. There is so much information now available through organizations like yours, CoreLogic. How do we interpret that market, that information, Greg?
\nGreg:\u00a0\u00a0<\/strong>So, two points on that, I think that one is that a lot of people make a snap judgment to sell because their neighbors have sold or a property around the corner has sold, and they don\u2019t do enough research. They almost go straight into the conversations with agents and looking at property in the market.
\nIf you take a little bit of time and do the research\u2026 So, one is yes, you go to sites like ours, like OnTheHouse.com.au, or the portals and you see what they have to say about what\u2019s happening in the market. But also, probably more importantly, you do very local research.
\nYou actually go to local homes, you go look at three-bedroom properties that are similar to yours. And see how are they getting marketed, what kind of prices are they getting? You walk through them.
\nThat way you get a real feel not only for what\u2019s happening across the property market in general but much more local and specifically around exact properties.
\nKevin:\u00a0\u00a0<\/strong>You also made the point, and I think it\u2019s quite a good one, that when you\u2019re looking, you\u2019re looking at properties that have been listed, maybe at a price. You can\u2019t always take that as value, can you?
\nGreg:\u00a0\u00a0<\/strong>Exactly. So, properties get listed at all sorts of prices. Some prices are really, honestly, way too high, some are quite too low. So, you can\u2019t always take the value at the prices getting quoted \u2013 if you get any prices, because some areas, it\u2019s very hard to see what price.
\nBut if you\u2019re researching over a period of time, what you will see is what they actually sell for. So, you might see them on the listing process and then what they sell for, and it really is worth taking a couple of months to get a good feel for the market before you put your property on the market.
\nKevin:\u00a0\u00a0<\/strong>Yes, that is such good advice about taking your time, and take some time to do that. Now, once you\u2019ve done that research\u2026 And doing that research is not part of appointing an agent, because they\u2019re two totally separate things. You do your research to establish value for yourself, but then you have to make a decision about getting the best agent.
\nHow do you go about doing that?
\nGreg:\u00a0\u00a0<\/strong>Part of that that research is you\u2019re seeing agents. Remember, you\u2019re going to open homes; you\u2019re seeing agents in their native environment. You see how they interact with you as a potential buyer. And that\u2019s, I think, very, very important.
\nAlso, look at referrals, people who have sold or people you know who have sold, they know how well an agent has operated for them. And that\u2019s a very good way. A referral network is very good.
\nBut the third thing is once you know your market a bit and you start to actually interview agents when they come to the pre-listing presentation, it gives you a really good feel of how well they know the market and how well they\u2019re going to work with you.
\nAnd trust your instincts in that, absolutely trust your instincts.
\nKevin:\u00a0\u00a0<\/strong>Absolutely. You mentioned, too, in your article that your objective should be to get a good price relatively quickly while your product is nice and fresh. And that\u2019s a very important part of picking the right agent, Greg, isn\u2019t it?
\nGreg:\u00a0\u00a0<\/strong>It absolutely is. If an agent tries to give you too high a price, then sometimes that\u2019s not\u2026 You don\u2019t necessarily choose the agent who thinks they\u2019re going to sell your property for the highest price. Choose the agent who you think is realistic about selling the property but also has a clear plan as to how they\u2019re going to do it.
\nAnd the plan needs to involve how they\u2019re going to get multiple people interested in your property at the same time, multiple buyers involved. That\u2019s when you get the best price, when you have a bit of competition for your property.
\nKevin:\u00a0\u00a0<\/strong>Another piece of really good advice is that when you decide to sell your home, you have to be prepared to spend some money on marketing. Why is that? Why shouldn\u2019t it be up to the agent to do that, Greg?
\nGreg:\u00a0\u00a0<\/strong>Because agents ultimately have a lot of properties that they need to sell. They have a lot of things that they have on their plate. They will absolutely work for you, but sometimes it helps for you to go above and beyond and actually get as many different eyeballs looking at the property through many different places, both through the agent\u2019s site, what\u2019s in their windows, what\u2019s on the portal, but even through places like print and everything else, so you have many, many different eyeballs \u2013 because you don\u2019t know where your two or three active buyers are going to come from. And that one extra active buyer is going to push your price up quite a bit.
\nKevin:\u00a0\u00a0<\/strong>And this is a key point, too. When you\u2019re making your choice of an agent, you should be asking them about their marketing. Do they understand how the marketing works? Where would they market your property, and how would they make it stand out, Greg?
\nGreg:\u00a0\u00a0<\/strong>Exactly. A lot of things we\u2019ve looked at from CoreLogic is in different areas different marketing strategies work. So, in some cases it\u2019s sending out e-mails, other cases it\u2019s mail drops, or just online only. And in some cases in some areas, and not necessarily only the affluent areas, print can work very, very well.
\nSo, when it comes down to your mix of marketing, it\u2019s also quite a local decision, and your agent should know.
\nKevin:\u00a0\u00a0<\/strong>And the final point I want to make it is, and I love this saying: \u201cIf you don\u2019t know where you\u2019re going, any road is going to get you there.\u201d Now, this is talking about the price, knowing about what you want to get, but don\u2019t be too greedy.
\nGreg:\u00a0\u00a0<\/strong>Exactly. I think sometimes we get carried away. We under-play the disadvantages in our property and over-play the good aspects. Sometimes, we can say, \u201cOh, the reason my property is going to get another $30,000 or $50,000 more than that property is because it has these things.\u201d
\nBe more realistic. Try and take off that bias that you have for your own property and look at the market in general. Look at other houses, see what\u2019s good and bad about them, and that way you can get a much better feel for what you\u2019re going to get.
\nIf you\u2019re realistic \u2013 and obviously be optimistic but be realistic \u2013 you will get a good price.
\nKevin:\u00a0\u00a0<\/strong>I love this question you ask in the article, and I\u2019ll just read it out. \u201cAsk yourself this question: if I don\u2019t sell at this price and I have to wait two months longer, would I then accept this price?\u201d That is such a valuable question to ask when that offer comes in.
\nGreg:\u00a0\u00a0<\/strong>It absolutely is. A lot of our research shows that often the best price is almost the first offer you get. Sometimes people, they\u2019ve wanted to get $20,000 more, but they end up accepting a lower price two months later.
\nKevin:\u00a0\u00a0<\/strong>Yes, I just have this saying that \u201creal buyers know value,\u201d and the first group of buyers who come through have been out there shopping around. They know value, they know what you\u2019re place is worth, and in fact, in a lot of cases, they may know more about the value of your property than you or even the agent, Greg.
\nGreg:\u00a0\u00a0<\/strong>Absolutely. Because they\u2019re doing a lot of due diligence, and as you\u2019ve said, they\u2019ve looked at a lot of other properties and maybe offered on a few. So, the ideal scenario is to get a few of those early buyers to make an offer at the same time, and then you\u2019ll probably get the best price you could get in the market.
\nKevin:\u00a0\u00a0<\/strong>Good talking to you. Greg Dickason from CoreLogic. Thanks for your time, mate.
\nGreg:\u00a0\u00a0<\/strong>Thank you, Kevin.<\/p>\n","protected":false},"excerpt":{"rendered":"

Greg Dickason from Core Logic details 10 ways to improve the price you get when you come to sell your property. Transcript: Kevin:\u00a0\u00a0Greg Dickason joins me. Greg, of course, from Core Logic, a regular on the show. Hi Greg, thanks again for your time. Greg:\u00a0…<\/p>\n","protected":false},"author":176692471,"featured_media":21016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34,10,11,13,36,23,25],"tags":[101],"class_list":["post-21015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance-topic","category-kevin-turner-sponsored-channels","category-kevin-update","category-latest-story","category-property-investment-topic","category-selling-a-property-topic","category-sponsored-channels","tag-podcast"],"yoast_head":"\nHow to get more money when you sell a property \u2013 Greg Dickason - Realty Talk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/channels.realty.com.au\/realtytalk\/how-to-get-more-money-when-you-sell-a-property-greg-dickason\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to get more money when you sell a property \u2013 Greg Dickason - Realty Talk\" \/>\n<meta property=\"og:description\" content=\"Greg Dickason from Core Logic details 10 ways to improve the price you get when you come to sell your property. Transcript: Kevin:\u00a0\u00a0Greg Dickason joins me. Greg, of course, from Core Logic, a regular on the show. Hi Greg, thanks again for your time. 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