{"id":20649,"date":"2018-03-26T01:00:16","date_gmt":"2018-03-25T14:00:16","guid":{"rendered":"https:\/\/realestatetalk.com.au\/?p=20649"},"modified":"2018-03-26T01:00:16","modified_gmt":"2018-03-25T14:00:16","slug":"a-way-to-get-more-buyers-for-a-property-liane-fletcher","status":"publish","type":"post","link":"https:\/\/channels.realty.com.au\/realtytalk\/a-way-to-get-more-buyers-for-a-property-liane-fletcher\/","title":{"rendered":"A way to get more buyers for a property \u2013 Liane Fletcher"},"content":{"rendered":"<p>Off-market sales \u2026. it\u2019s a big thing.\u00a0 It\u2019s happening a lot.\u00a0 It\u2019s a great way for you to reach lots more potential buyers.\u00a0 <strong>Liane Fletcher<\/strong> explains how Property Whispers works.<br \/>\n<strong>Transcript:<\/strong><br \/>\n<strong>Kevin:<\/strong>\u00a0 Some months ago, I told you about a website called Property Whispers. Just to refresh your memory, Property Whispers is Australia\u2019s first and only online website that instantly matches a buyer\u2019s purchase requirements with the specifications of suitable properties. This is called off-market sales, and it\u2019s a big thing. It\u2019s happening a lot \u2013 and we\u2019re going to tell you just how much more it\u2019s happening. It\u2019s a great way for you to reach potential buyers.<br \/>\nNow, we\u2019re not cutting real estate agents out in this scenario because they\u2019re still going to be involved. You can still list with an agent, but this gives you the opportunity to connect directly with buyers.<br \/>\nThe lady behind it is Liane Fletcher who we have spoken to in the past from PropertyWhispers.com.au.<br \/>\nGood day, Liane. How are you?<br \/>\n<strong>Liane:<\/strong>\u00a0 Very well, thank you, Kevin.<br \/>\n<strong>Kevin:<\/strong>\u00a0 Nice to be talking to you again. This is really taking off. I understand you have $750 million worth of properties that have been uploaded already.<br \/>\n<strong>Liane:<\/strong>\u00a0 That\u2019s correct. Since we launched seven months ago, $750 million have been uploaded. Right now, we have over $550 million worth of property listed, so $200 million have gone through the cycle.<br \/>\n<strong>Kevin:<\/strong>\u00a0 Tell me about this. How does it work? How do agents become involved in this, and how do sellers get their property on this platform?<br \/>\n<strong>Liane:<\/strong>\u00a0 Agents register their details on the platform, and when they\u2019re meeting with their clients, they offer this opportunity for vendors to sell their property off-market. As your listeners would know, off-market properties are quiet listings, so therefore, they\u2019re not publicly advertised.<br \/>\nAll an agent needs to do is to take those details of the property \u2013 its property type, bedrooms, bathrooms, parking, could have some photos, brief description, and their price range. They upload those details to the platform, and they are matched instantly with those buyers who have registered on the platform and they match those specific requirements.<br \/>\n<strong>Kevin:<\/strong>\u00a0 Are you able to tell me how many buyers you\u2019ve attracted to the site already? What\u2019s the pool like?<br \/>\n<strong>Liane:<\/strong>\u00a0 We have thousands of buyers on the platform since we\u2019ve launched, and multiple buyers are registering daily. And that\u2019s nationally as well.<br \/>\n<strong>Kevin:<\/strong>\u00a0 Okay, so a good audience there. What are the benefits here for the seller? Why would a seller want to ask their agent to list their property on Property Whispers?<br \/>\n<strong>Liane:<\/strong>\u00a0 Right now, the state of the market is such that clearance rates have come off. Vendors are uncertain as to whether they\u2019ll actually sell their property at auction. So, this is a great opportunity for vendors to list in a quiet manner in the sense that they are not publicly exposing their property, they\u2019re not spending lots of money on advertising, and they\u2019re getting connected with buyers who match their property.<br \/>\nThere are some vendors who just don\u2019t want their neighbors to know that they\u2019re selling. They may not be pressured on the timing, so they don\u2019t need to have that sell within four weeks. And some vendors just don\u2019t like the process of open homes and getting ready. This way, agents can bring buyers who are qualified, who are matching with their property, through the property when that match occurs.<br \/>\n<strong>Kevin:<\/strong>\u00a0 We used to call them quiet listings. This is where sellers are not quite sure they want to sell. They just certainly don\u2019t want to go through a big marketing campaign, but they just want it exposed to a database. This is like giving it to an agent who will expose it to the database, but it\u2019s actually an even bigger database with buyers all around Australia.<br \/>\n<strong>Liane:<\/strong>\u00a0 That\u2019s correct. I think the important thing here is that vendors who do want to sell have an opportunity to be matched with buyers who do want to purchase. The buyers who are registering are taking the time to put their details on this platform, so what we\u2019re finding is that they are genuine buyers who have missed out at auction or don\u2019t like the auction process and are trying to find a way to find a property.<br \/>\nA lot of buyers may have known or do know that there are off-market properties and just haven\u2019t been able to have access to those properties. Traditionally, what they do is they\u2019ll try and speak to maybe three or four agents that they know in the area and ask them to be put on their database. But there\u2019s more than that, selling off-market properties and off-market property sales happen all the time. About 10% to 20% of off-market properties nationally are sold every year.<br \/>\n<strong>Kevin:<\/strong>\u00a0 Does a property have to be listed with an agent to get on the site?<br \/>\n<strong>Liane:<\/strong>\u00a0 Yes, right now it\u2019s with an agent.<br \/>\n<strong>Kevin:<\/strong>\u00a0 Fair enough. So, when you\u2019re talking to your agent, you\u2019re selling your property, make sure you mention to them about PropertyWhispers.com.au. Say you want it on that site. It\u2019s not going to cost you anything, it won\u2019t cost the agent anything, but it opens up the possibility for you to expose it to many thousands more people \u2013 all potential buyers.<br \/>\nLiane, thank you so much for your time.<br \/>\n<strong>Liane:<\/strong>\u00a0 Thank you, Kevin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Off-market sales \u2026. it\u2019s a big thing.\u00a0 It\u2019s happening a lot.\u00a0 It\u2019s a great way for you to reach lots more potential buyers.\u00a0 Liane Fletcher explains how Property Whispers works. Transcript: Kevin:\u00a0 Some months ago, I told you about a website called Property Whispers. Just&#8230;<\/p>\n","protected":false},"author":176692471,"featured_media":20650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10,11,13,36,22,23,25,27],"tags":[101],"class_list":["post-20649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kevin-turner-sponsored-channels","category-kevin-update","category-latest-story","category-property-investment-topic","category-research-topic","category-selling-a-property-topic","category-sponsored-channels","category-trends-topic","tag-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A way to get more buyers for a property \u2013 Liane Fletcher - Realty Talk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/channels.realty.com.au\/realtytalk\/a-way-to-get-more-buyers-for-a-property-liane-fletcher\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A way to get more buyers for a property \u2013 Liane Fletcher - Realty Talk\" \/>\n<meta property=\"og:description\" content=\"Off-market sales \u2026. it\u2019s a big thing.\u00a0 It\u2019s happening a lot.\u00a0 It\u2019s a great way for you to reach lots more potential buyers.\u00a0 Liane Fletcher explains how Property Whispers works. 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