{"id":20412,"date":"2018-02-27T01:00:46","date_gmt":"2018-02-26T14:00:46","guid":{"rendered":"https:\/\/www.realestatetalk.com.au\/?p=20412"},"modified":"2018-02-27T01:00:46","modified_gmt":"2018-02-26T14:00:46","slug":"women-power-in-property-vanessa-jones","status":"publish","type":"post","link":"https:\/\/channels.realty.com.au\/realtytalk\/women-power-in-property-vanessa-jones\/","title":{"rendered":"Women power in property \u2013 Vanessa Jones"},"content":{"rendered":"<p>When it comes to property, men have a higher tendency to gamble and are more easily manipulated while women are usually extra cautious, seeking low-risk and long-term sustainable capital growth. That is according to RiskWise Property Review. <strong>Vanessa Jones<\/strong> from RiskWise picks up on that story.<\/p>\n<h5><strong>Transcript:<\/strong><\/h5>\n<p><strong>Kevin:<\/strong>\u00a0 When it comes to property, men have a higher tendency to gamble and are more easily manipulated while women are usually extra cautious, seeking low-risk, long-term sustainable capital growth. They are not my words \u2013 I\u2019m a male; I guess I agree with that \u2013 but that\u2019s according to Risk-Wise Property Review. Vanessa Jones from Risk-Wise joins me.<br \/>\nYou\u2019re a woman; you\u2019d have to agree with that, Vanessa, wouldn\u2019t you?<br \/>\n<strong>Vanessa:<\/strong>\u00a0 As a woman, I can absolutely say yes.<br \/>\n<strong>Kevin:<\/strong>\u00a0 Yes, good on you.<br \/>\n<strong>Vanessa:<\/strong>\u00a0 Research has shown that men have a significantly higher tendency to gamble and they\u2019re more easily manipulated by marketing ploys. This is also the case with property; it\u2019s no exception. Risk-Wise Property Review has found that property marketers often use enticements by appealing to men\u2019s visual senses.<br \/>\nI\u2019m not sure if many people know this, but there is a common practice of female models being hired to stand at professional salespeople\u2019s booths at property expos. And this actually increases traffic to the booths by about 50% to 100%.<br \/>\n<strong>Kevin:<\/strong>\u00a0 Wow.<br \/>\n<strong>Vanessa:<\/strong>\u00a0 Yes, it\u2019s a lot. With a similar increase in the rate of high quality sales leads, so they convert them, which is really interesting. Examples of such transactions are units and high-rise buildings in Brisbane, for example, that carry a high level of risk and deliver poor and often negative capital growth.<br \/>\n<strong>Kevin:<\/strong>\u00a0 And they use women to sell those. I guess the men are sort of attracted to the attractive women there and they want to impress maybe. I don\u2019t know.<br \/>\n<strong>Vanessa:<\/strong>\u00a0 I think they\u2019re attracted to a pretty face, and they\u2019ve actually found that when the models go away from the booth, that in some cases, the traffic to those booths drops by 100%.<br \/>\n<strong>Kevin:<\/strong>\u00a0 Wow, how shallow are males, hey?<br \/>\nVanessa, how would you characterize women as property investors?<br \/>\n<strong>Vanessa:<\/strong>\u00a0 Women are usually very cautious. They\u2019re seeking low-risk and long-term sustainable capital growth, and there is also a rising trend of young women taking control of their financial futures through real estate. They are much more aware of the risks, and they seek tools to manage them. For example, 58% of our website traffic is generated by women, and the age group of them is usually between 25 to 44.<br \/>\n<strong>Kevin:<\/strong>\u00a0 I know this is a general question, but do you think that women are more suspicious because of the way maybe they\u2019ve been treated by male advisors, agents, and the like?<br \/>\n<strong>Vanessa:<\/strong>\u00a0 I don\u2019t necessarily think so. I don\u2019t think that\u2019s the case. I do think men are just more over-confident and they have a higher tendency to gamble. They\u2019re more likely to look at high-risk ventures, and that, of course, can have devastating consequences.<br \/>\nWhereas women are more likely to look for risk-mitigation strategies, in fact, 38% higher than men. I think probably because they\u2019re moms and they have families, they\u2019re not willing to put all of that at risk. They\u2019re more concerned about gambling on things like the property market.<br \/>\n<strong>Kevin:<\/strong>\u00a0 Yes, it gets back \u2013 doesn\u2019t it \u2013 to that attitude we talked about right at the start about men being more gamblers and more attraction to the get-rich-quick schemes. I guess the bottom line here, does that mean that women are better property investors than men?<br \/>\n<strong>Vanessa:<\/strong>\u00a0 Well, I could be biased, but I would say yes, in general, obviously. I can\u2019t generalize too much, but yes, property investment like any other investment is about effectively undertaking risk management. An investor who invests in low-risk properties that deliver solid returns is obviously a better investor.<br \/>\n<strong>Kevin:<\/strong>\u00a0 Yes, because you can\u2019t beat the double whammy, can you? A good husband and wife combination, with each of them having some input into what the final decision is going to be, makes it a pretty powerful combination, really.<br \/>\n<strong>Vanessa:<\/strong>\u00a0 Yes, hopefully. You would think men would think with their heads and women would think with their hearts, but I think when it comes to property investment, perhaps it\u2019s the other way around. The combination of the two is obviously going to be the better outcome, but we just stress that research is essential.<br \/>\n<strong>Kevin:<\/strong>\u00a0 Indeed. Off topic just for a moment, but in real estate, it\u2019s fairly common that women are the ones who will decide on the agent and the male is the one who will decide on the method of marketing, and mainly because women are a little bit more intuitive. They pick up on the signals given out by agents.<br \/>\n<strong>Vanessa:<\/strong>\u00a0 I would agree with that. Yes, absolutely. I think men don\u2019t dig beneath the surface sometimes. It sounds terribly sexist, doesn\u2019t it?<br \/>\n<strong>Kevin:<\/strong>\u00a0 You know, the interesting thing is my wife, Carol, and I have talked about this on a number of occasions. I\u2019ll go ahead and have coffee with someone, and then I\u2019ll come home and Carol will ask me a question about the person or the family that I didn\u2019t even think to ask. I think women just ask more questions related to the person whereas me, as a male, I just really want to know what the bottom line is. And \u201cHow you\u2019re going?\u201d If they answer me with a whole lot of problems, I probably really don\u2019t want to know.<br \/>\n<strong>Vanessa:<\/strong>\u00a0 Yes, for sure. I might say my husband actually thinks I\u2019m nosey, so I do ask a lot of questions. And perhaps that goes the other way into delving into doing your research and getting as much information as you possibly can before you sign that contract.<br \/>\n<strong>Kevin:<\/strong>\u00a0 Bottom line here is I guess if men want to become better investors, maybe they have to get a bit more in touch with their feminine side, so we\u2019ll leave it at that.<br \/>\n<strong>Vanessa:<\/strong>\u00a0 All right. Thanks, Kevin.<br \/>\n<strong>Kevin:<\/strong>\u00a0 Good on you, Vanessa. Great talking to you. Vanessa Jones, my guest there from Risk-Wise.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to property, men have a higher tendency to gamble and are more easily manipulated while women are usually extra cautious, seeking low-risk and long-term sustainable capital growth. That is according to RiskWise Property Review. Vanessa Jones from RiskWise picks up on that&#8230;<\/p>\n","protected":false},"author":176692471,"featured_media":20413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33,34,10,11,13,36,22,25],"tags":[101],"class_list":["post-20412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-topic","category-finance-topic","category-kevin-turner-sponsored-channels","category-kevin-update","category-latest-story","category-property-investment-topic","category-research-topic","category-sponsored-channels","tag-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Women power in property \u2013 Vanessa Jones - Realty Talk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/channels.realty.com.au\/realtytalk\/women-power-in-property-vanessa-jones\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Women power in property \u2013 Vanessa Jones - Realty Talk\" \/>\n<meta property=\"og:description\" content=\"When it comes to property, men have a higher tendency to gamble and are more easily manipulated while women are usually extra cautious, seeking low-risk and long-term sustainable capital growth. 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