{"id":12920,"date":"2017-08-02T03:00:58","date_gmt":"2017-08-01T17:00:58","guid":{"rendered":"http:\/\/realestatetalk.com.au\/?p=12920"},"modified":"2017-08-02T03:00:58","modified_gmt":"2017-08-01T17:00:58","slug":"research-you-can-trust-simon-pressley","status":"publish","type":"post","link":"https:\/\/channels.realty.com.au\/realtytalk\/research-you-can-trust-simon-pressley\/","title":{"rendered":"Research you can trust – Simon Pressley"},"content":{"rendered":"

With so many more people wanting to invest where they don\u2019t live, research has become so much more important. Propertyology\u2019s business model enables everyday Australians to invest in locations other than where they live.\u00a0\u00a0 We talk to Simon Pressley<\/strong> about just how many people are doing this and how they can be sure they are getting good information.
\nTranscript : <\/b>
\nKevin:\u00a0 <\/b>As we all know, research is the key when it comes to putting together a good property portfolio. I guess one of the things that technology has helped us with in recent times is being able to get access to a lot more information through the Internet.
\nInteresting to note that Propertyology \u2013 which is a company we tell you about in the show \u2013 has just named as Queensland finalist in the prestigious 2017 Telstra Business Awards because of what they\u2019re doing with technology. The man behind Propertyology joins me, Simon Pressley.
\nSimon, congratulations on getting to the finals.
\nSimon:\u00a0 <\/b>Thank you very much, Kevin. It\u2019s something that the entire Propertyology team is very, very proud of. It\u2019s years of hard work trying to revolutionize \u2013 I suppose \u2013 how people go about investing in property.
\nKevin:\u00a0 <\/b>Technology or the Internet has allowed businesses like yours to flourish, and I know you spend a lot of time looking at the data that\u2019s on the site. Interesting to note that you say 95% of your clients don\u2019t reside in their home city. So there\u2019s a lot of investing going on outside, Simon. I read into that?
\nSimon:\u00a0 <\/b>It would be correct to say that our business wouldn\u2019t exist. We wouldn\u2019t be able to do without technology, certainly in its current form. Gone are the days where the way we bought property was get Saturday\u2019s paper, I look at what properties were listed for open home, and then spend a few hours driving around and going through things. We can still do that, of course, but you\u2019re really narrowing your focus and you\u2019re not taking advantage of technology.
\nJust to put some context around how important technology is to Propertyology\u2019s business, in the 2016 calendar year, Kevin, we bought roughly a hundred properties and none of those were in our own home city of Brisbane \u2013 none \u2013 and 95% of the clients who we bought those properties for lived in Brisbane either.
\nKevin:\u00a0\u00a0 <\/b>You\u2019re looking at properties all over Australia. I know you look at a lot of regional areas as well. As the person who\u2019s guiding a lot of other people as to where they should be buying it, at what point do you get your feet on the ground, Simon?
\nSimon:\u00a0 <\/b>It\u2019s a big-picture analysis from our office here in Brisbane. We see Australia as a property market in a similar way a share investor has a massive stock exchange. They don\u2019t narrow their focus to companies that have a head office in the city they happen to live in themselves.
\nWe have a very similar way of analyzing that, and that\u2019s a lot of economic data, property data, infrastructure projects, what different industries are doing, and that sort of thing. Several times throughout a year, we\u2019ll give a location a green light. That\u2019s using technology to gather information and interpret information, and then we physically fly to whichever town or city that is, whether it\u2019s a capital city or a regional city.
\nWe will live there for a week, we\u2019ll meet face-to-face with mayors, with town planners, economic development managers, we drive down every street, so we\u2019re gathering a lot more information then at a local level. We\u2019re plotting all this, and then back in their home city of Brisbane, we can pinpoint an individual property on a specific street and make sure we buy it at the right price.
\nWe could do none of that if there wasn\u2019t for technology.
\nKevin:\u00a0 <\/b>How often are you reassessing this data? Is it an ongoing exercise, Simon?
\nSimon:\u00a0 <\/b>It is. Researching market is our core business. The average person who might buy an investment property will do that process once every seven or eight years, at best. It\u2019s our profession; we\u2019re doing it every day.
\nYou\u2019re right earlier what you said, Kevin, about there being so much information on the Internet, but there\u2019s a big difference between jumping on the Internet for a couple of hours and reading a whole heap of articles about property and actually researching.
\nHow do you know whether the quality of the content is [4:02 inaudible]<\/b> or whether there is a vested interest in a particular comment that\u2019s been made? And what don\u2019t you know? What was it in the article that you haven\u2019t heard of yet?
\nIt\u2019s a big wide world, the Internet, but you need to know what\u2019s the really important information and where to get it from.
\nKevin:\u00a0 <\/b>What are you reading into the data that you are picking up on and that you\u2019re analyzing in terms of the regional areas compared to the city areas, say, in the next 12 months or so, Simon?
\nSimon:\u00a0 <\/b>It depends which sort of data we\u2019re looking at. There\u2019s the property-specific data, which is what we refer to as \u201crear-vision mirror\u201d stuff \u2013 changes in median property values, for example, or vacancy rates. That\u2019s interesting but it\u2019s behind us, so it\u2019s \u201crear-vision mirror\u201d stuff.
\nThere\u2019s the economic data, which is often a precursor to what a property market might do next. So, whether it\u2019s regions or capitals or cities, we have a keen interest in things like growth in jobs, growth in wages, and what\u2019s in the housing supply pipeline. A market might be undersupplied or in equilibrium now, but there might be a lot of extra approvals in a market that technology gives us some insight as to how that city might look in years to come, so it could be an oversupply.
\nInformation comes in all different sources. It\u2019s not always data; there is information which might be in a government report or an industry body\u2019s report that\u2019s describing something that could be good or bad for that market in years to come.
\nKevin:\u00a0 <\/b>Simon, great talking to you, mate. Simon is a regular guest on our show. You\u2019ll hear him from time to time. He even gives us some good insights as to what areas he\u2019s currently looking at as well. Propertyology.com.au.
\nSimon, once again, just in closing out, congratulations on being named as the Queensland finalist in the 2017 Telstra Business Awards. All the best. We\u2019ll watch that, and we\u2019ll talk to you when you win it.
\nSimon:\u00a0 <\/b>We\u2019re one of five, so we\u2019re a 20% chance. But there\u2019s something like 425,000 businesses in Queensland, so we consider it a win to be coming this far. Thank you for the comment.
\nKevin:\u00a0 <\/b>Excellent, mate. Congratulations and we\u2019ll talk to you again soon. Thanks, Simon.
\nSimon:\u00a0 <\/b>Good on you. <\/b>Thanks, Kevin.
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

With so many more people wanting to invest where they don\u2019t live, research has become so much more important. Propertyology\u2019s business model enables everyday Australians to invest in locations other than where they live.\u00a0\u00a0 We talk to Simon Pressley about just how many people are…<\/p>\n","protected":false},"author":176692471,"featured_media":14612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32,10,11,13,36,20,22,25],"tags":[101],"class_list":["post-12920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buying-a-property-topic","category-kevin-turner-sponsored-channels","category-kevin-update","category-latest-story","category-property-investment-topic","category-propertyology","category-research-topic","category-sponsored-channels","tag-podcast"],"yoast_head":"\nResearch you can trust - Simon Pressley - Realty Talk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/channels.realty.com.au\/realtytalk\/research-you-can-trust-simon-pressley\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Research you can trust - Simon Pressley - Realty Talk\" \/>\n<meta property=\"og:description\" content=\"With so many more people wanting to invest where they don\u2019t live, research has become so much more important. Propertyology\u2019s business model enables everyday Australians to invest in locations other than where they live.\u00a0\u00a0 We talk to Simon Pressley about just how many people are...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/channels.realty.com.au\/realtytalk\/research-you-can-trust-simon-pressley\/\" \/>\n<meta property=\"og:site_name\" content=\"Realty Talk\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-01T17:00:58+00:00\" \/>\n<meta name=\"author\" content=\"rolanrush\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"rolanrush\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/research-you-can-trust-simon-pressley\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/research-you-can-trust-simon-pressley\\\/\"},\"author\":{\"name\":\"rolanrush\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/#\\\/schema\\\/person\\\/384a57ac9e52cb9bf19896cb15eaa52d\"},\"headline\":\"Research you can trust – Simon Pressley\",\"datePublished\":\"2017-08-01T17:00:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/research-you-can-trust-simon-pressley\\\/\"},\"wordCount\":1199,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/research-you-can-trust-simon-pressley\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"podcast\"],\"articleSection\":[\"Buying a property\",\"Kevin Turner\",\"Kevin's Update\",\"Latest Stories\",\"Property Investment\",\"Propertyology\",\"Research\",\"Sponsored Channels\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/research-you-can-trust-simon-pressley\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/research-you-can-trust-simon-pressley\\\/\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/research-you-can-trust-simon-pressley\\\/\",\"name\":\"Research you can trust - Simon Pressley - Realty Talk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/research-you-can-trust-simon-pressley\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/research-you-can-trust-simon-pressley\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2017-08-01T17:00:58+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/#\\\/schema\\\/person\\\/384a57ac9e52cb9bf19896cb15eaa52d\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/research-you-can-trust-simon-pressley\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/research-you-can-trust-simon-pressley\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/research-you-can-trust-simon-pressley\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/research-you-can-trust-simon-pressley\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research you can trust – Simon Pressley\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/#website\",\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/\",\"name\":\"Realty Talk\",\"description\":\"Your Trusted Voice For Property Investing. Anywhere, Anytime.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/#\\\/schema\\\/person\\\/384a57ac9e52cb9bf19896cb15eaa52d\",\"name\":\"rolanrush\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/86544778804295a7fa45cbde097dc3a58a45ba6ed28859f17059ca74c38723d2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/86544778804295a7fa45cbde097dc3a58a45ba6ed28859f17059ca74c38723d2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/86544778804295a7fa45cbde097dc3a58a45ba6ed28859f17059ca74c38723d2?s=96&d=mm&r=g\",\"caption\":\"rolanrush\"},\"url\":\"https:\\\/\\\/channels.realty.com.au\\\/realtytalk\\\/author\\\/rolanrush\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Research you can trust - Simon Pressley - Realty Talk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/channels.realty.com.au\/realtytalk\/research-you-can-trust-simon-pressley\/","og_locale":"en_US","og_type":"article","og_title":"Research you can trust - Simon Pressley - Realty Talk","og_description":"With so many more people wanting to invest where they don\u2019t live, research has become so much more important. Propertyology\u2019s business model enables everyday Australians to invest in locations other than where they live.\u00a0\u00a0 We talk to Simon Pressley about just how many people are...","og_url":"https:\/\/channels.realty.com.au\/realtytalk\/research-you-can-trust-simon-pressley\/","og_site_name":"Realty Talk","article_published_time":"2017-08-01T17:00:58+00:00","author":"rolanrush","twitter_card":"summary_large_image","twitter_misc":{"Written by":"rolanrush","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/channels.realty.com.au\/realtytalk\/research-you-can-trust-simon-pressley\/#article","isPartOf":{"@id":"https:\/\/channels.realty.com.au\/realtytalk\/research-you-can-trust-simon-pressley\/"},"author":{"name":"rolanrush","@id":"https:\/\/channels.realty.com.au\/realtytalk\/#\/schema\/person\/384a57ac9e52cb9bf19896cb15eaa52d"},"headline":"Research you can trust – Simon Pressley","datePublished":"2017-08-01T17:00:58+00:00","mainEntityOfPage":{"@id":"https:\/\/channels.realty.com.au\/realtytalk\/research-you-can-trust-simon-pressley\/"},"wordCount":1199,"commentCount":0,"image":{"@id":"https:\/\/channels.realty.com.au\/realtytalk\/research-you-can-trust-simon-pressley\/#primaryimage"},"thumbnailUrl":"","keywords":["podcast"],"articleSection":["Buying a property","Kevin Turner","Kevin's Update","Latest Stories","Property Investment","Propertyology","Research","Sponsored Channels"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/channels.realty.com.au\/realtytalk\/research-you-can-trust-simon-pressley\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/channels.realty.com.au\/realtytalk\/research-you-can-trust-simon-pressley\/","url":"https:\/\/channels.realty.com.au\/realtytalk\/research-you-can-trust-simon-pressley\/","name":"Research you can trust - Simon Pressley - Realty Talk","isPartOf":{"@id":"https:\/\/channels.realty.com.au\/realtytalk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/channels.realty.com.au\/realtytalk\/research-you-can-trust-simon-pressley\/#primaryimage"},"image":{"@id":"https:\/\/channels.realty.com.au\/realtytalk\/research-you-can-trust-simon-pressley\/#primaryimage"},"thumbnailUrl":"","datePublished":"2017-08-01T17:00:58+00:00","author":{"@id":"https:\/\/channels.realty.com.au\/realtytalk\/#\/schema\/person\/384a57ac9e52cb9bf19896cb15eaa52d"},"breadcrumb":{"@id":"https:\/\/channels.realty.com.au\/realtytalk\/research-you-can-trust-simon-pressley\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/channels.realty.com.au\/realtytalk\/research-you-can-trust-simon-pressley\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/channels.realty.com.au\/realtytalk\/research-you-can-trust-simon-pressley\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/channels.realty.com.au\/realtytalk\/research-you-can-trust-simon-pressley\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/channels.realty.com.au\/realtytalk\/"},{"@type":"ListItem","position":2,"name":"Research you can trust – Simon Pressley"}]},{"@type":"WebSite","@id":"https:\/\/channels.realty.com.au\/realtytalk\/#website","url":"https:\/\/channels.realty.com.au\/realtytalk\/","name":"Realty Talk","description":"Your Trusted Voice For Property Investing. Anywhere, Anytime.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/channels.realty.com.au\/realtytalk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/channels.realty.com.au\/realtytalk\/#\/schema\/person\/384a57ac9e52cb9bf19896cb15eaa52d","name":"rolanrush","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/86544778804295a7fa45cbde097dc3a58a45ba6ed28859f17059ca74c38723d2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/86544778804295a7fa45cbde097dc3a58a45ba6ed28859f17059ca74c38723d2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/86544778804295a7fa45cbde097dc3a58a45ba6ed28859f17059ca74c38723d2?s=96&d=mm&r=g","caption":"rolanrush"},"url":"https:\/\/channels.realty.com.au\/realtytalk\/author\/rolanrush\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/channels.realty.com.au\/realtytalk\/wp-json\/wp\/v2\/posts\/12920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channels.realty.com.au\/realtytalk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/channels.realty.com.au\/realtytalk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtytalk\/wp-json\/wp\/v2\/users\/176692471"}],"replies":[{"embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtytalk\/wp-json\/wp\/v2\/comments?post=12920"}],"version-history":[{"count":0,"href":"https:\/\/channels.realty.com.au\/realtytalk\/wp-json\/wp\/v2\/posts\/12920\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtytalk\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/channels.realty.com.au\/realtytalk\/wp-json\/wp\/v2\/media?parent=12920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtytalk\/wp-json\/wp\/v2\/categories?post=12920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/channels.realty.com.au\/realtytalk\/wp-json\/wp\/v2\/tags?post=12920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}